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The Edge Group - Custom Content Offering

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The Edge Group creates custom-curated, topical newsletters for the biggest names in consulting, media and policy. An overview of our offering.

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The Edge Group - Custom Content Offering

  1. 1. CURATION IS CONTENT MARKETING THAT WORKS
  2. 2. You create more and more expensive content, then you have to worry about getting people to that content, and competing with all the other content being created in the world. HOW CAN YOU PROVIDE HABITUAL VALUE FOR YOUR AUDIENCE IN A SIMPLE WAY?
  3. 3. KEEP IT SIMPLE SEND AN EDGE-POWERED NEWSLETTER
  4. 4. BECOME THE SOURCE YOUR AUDIENCE TRUSTS TO FIND THE SMARTEST THINGS ON SPECIFIC TOPICS ON A REGULAR BASIS .
  5. 5. // We use our proprietary Edge AI algorithm to monitor and rank tens of thousands of articles, tweets and videos from thousands of sources every day. // We’ve been powering curated newsfeeds for thousands of professionals for nearly four years with this system. // Now let our editorial staff use this knowledge to create custom, white- labeled newsletters, developed exclusively to fit your needs. EVERY WEEK OVER 63,000 PROFESSIONALS VIEW EDGE-POWERED CONTENT.
  6. 6. MORE READERS, MORE DATA, BETTER CURATION THE FREE, PUBLIC NEWSREADER PREMIUM CURATION -AS-A-SERVICE OURPROPRIETA RY NEWS RANKINGAND CURATION SYSTEM
  7. 7. Our newsletters work especially well for clients including: CONSULTING FIRMS THINK TANKS / EVENT COMPANIES MEDIA COMPANIES
  8. 8. Produce a great deal of original content Understand your knowledge reputation is your greatest asset A lightweight complement to your existing content marketing efforts An agile way to establish informational authority on important topics Make your brand a regular habit for your readers YOU EDGE-POWERED NEWSLETTERS CONSULTING FIRMS
  9. 9. Have a big mailing list that’s mainly used for marketing Are built around specific industries and topics Communication with your audience for more than direct marketing and selling Build increased trust in your brand from your existing email list Create a lightweight media brand off of your existing strong umbrella brand YOU EDGE-POWERED NEWSLETTERS THINK TANKS / EVENT COMPANIES
  10. 10. Already know media Will it really add value? Yes, because... Bring an outsiders expertise to information curation Build trust with your readers that you are not just pushing original content Leaner and more cost effective than launching new projects YOU EDGE-POWERED NEWSLETTERS MEDIA COMPANIES
  11. 11. Topics range from broad to extremely narrow, and can be tailored to meet exactly the needs of your audience. SOME OF THE TOPICS WE COVER Artificial Intelligence Driverless Cars Medical Tech Innovation Industry 4.0 Internet of Things Legal Tech Innovation VR AR Fintech Trade Settlement The Ethics of AI Blockchain Implications of Labor Automation Political Risk Creativity / Artistic Tech Management Thinking
  12. 12. ESTABLISH INFORMATIONAL AUTHORITY FOR YOUR BRAND IN A LOW-FRICTION, NON-INTRUSIVE MANNER. A more accurate way of saying Thought Leadership You’re curating,not just pushingyour own content Email done well is as clean as it gets for a reader
  13. 13. For specific client case studies and to learn more – please contact RANJAN ROY RANJAN@THEEDGE.GROUP
  14. 14. We will pull the most important topical “news-y” content on a regular basis, and find this is an important component to deliver the best audience engagement results. We also specialize in finding deeper, analytical pieces, often from under-the-radar sources, for more technical audiences. Depending on audience, we can add a personal ‘voice’ with a touch of humor. This has worked surprisingly well with corporate audiences in providing a differentiated product. This is a very important question to us. We have found curation, even including the content of a direct competitors, is much more powerful in estabilishing informational trust. It makes you not just another newsletter, but a topical must-read. COMMONLY ASKED QUESTIONS What type of content do you specialize in? What is the “style” of the content you provide? Will this interfere with my own original content efforts?
  15. 15. WE KNOW EMAIL Present content in a way that your readers will want to keep reading. When to incorporate various media types, including videos, podcasts, GIFs, etc. Gmail clippings. Corporate firewalls. Avoiding spam filters. All things we deal with on a daily basis. When and how frequently to send. What type of content. What structure and length for the newsletter. We are reading white papers and then surfing Reddit. We know where to find the best and most unique information out there. We Know Email Design. We Know Email Deliverability. We Know Email Behavior. We Live On The Internet.

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