Personnal branding by D.D. Asanka indrajith

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Personnal branding by D.D. Asanka indrajith

  1. 1. By D.D. Asanka Indrajith Undergraduate - University of Moratuwa 03/08/2010
  2. 2. <ul><li>DO YOU KNOW ABOUT THE COLA WAR??? </li></ul>
  3. 4. Coca cola vs. Pepsi <ul><li>Diet Coke vs. Diet Pepsi in Blind Taste Test </li></ul><ul><li>􀁺 Prefer Pepsi Sample 51% </li></ul><ul><li>􀁺 Prefer Coke 47% </li></ul><ul><li>􀁺 No preference 2% </li></ul>
  4. 5. Product Vs. Brand <ul><li>Diet Coke vs. Diet Pepsi in Identified Taste Test (brand names revealed) </li></ul><ul><li>􀁺 Prefer Pepsi Sample 23% </li></ul><ul><li>􀁺 Prefer Coke 65% </li></ul><ul><li>􀁺 No Preference 12% </li></ul>
  5. 6. THE POWER OF
  6. 7. What is a Brand??? <ul><li>“ A brand is a distinguishing name or symbol intended to identify goods or services of a seller and to differentiate those goods or services from competitors.” </li></ul><ul><li>Clyde C. Tuggle </li></ul><ul><li>Coca-Cola, Senior Vice President </li></ul><ul><li> Worldwide Public Affairs & Communications </li></ul>
  7. 8. Brand is simply… <ul><li>A name, term, sign, symbol, or design (or some combination thereof) used to identify the products of one firm and to differentiate them from competitive offerings. </li></ul>
  8. 9. Purpose of Branding <ul><li>Create in the mind of the prospect the PERCEPTION that there’s no other product or service quite like this </li></ul><ul><li>Branded One </li></ul>
  9. 10. Most Valuable Global Brands Coca Cola $ 36 Billion Nescafe $ 11 Billion Kodak $ 10 Billion Microsoft $ 9.8 Billion Budweiser $ 9.7 Billion Kellogg's $ 9.3 Billion Motorola $ 9.2 Billion Gillette $ 8.2 Billion Bacardi $ 7.1 Billion Marlboro $ 33 Billion
  10. 12. What is a Personal Brand? <ul><li>Personal branding is the process of how we market ourselves to others.  </li></ul><ul><li>Your Self Impression = How People Perceive You </li></ul>
  11. 13. Branding Yourself <ul><li>Branding yourself is not about getting an employer to choose you over your competition . </li></ul><ul><li>It is about getting the employer to see you as the only solution to their problem </li></ul><ul><li>Your personal brand can help propel your professional life </li></ul>
  12. 14. why personal branding??? <ul><li>Donald Trump </li></ul><ul><li>Michael Jordan </li></ul><ul><li>Barrack Obama </li></ul><ul><li>Martha Stewart </li></ul>
  13. 15. Basic steps of branding yourself <ul><li>Self reflection </li></ul>
  14. 16. Basic steps of branding yourself… <ul><li>Identify Target audience </li></ul>
  15. 17. Basic steps of branding yourself… <ul><li>Prepare a Marketing strategy </li></ul>
  16. 18. Basic steps of branding yourself… <ul><li>Communicate your personnel brand </li></ul>
  17. 19. Social Media
  18. 21. <ul><li> ME.Inc </li></ul>

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