Hope it helps!

1. Asad Hoosain BITW
PR ASSIGNMENT

2. • Involves a variety of programs.
• Critical component to a marketing
plan.
• Integral part of your company's
ongoing marketing plan.
• 1 of the most effective methods to
communicate .

3. • Central focus of their promotional
strategy
• Generate additional revenue through
greater awareness and information
for the products and services an
organization offers.

4. • Multiple social media networks
 Vine,
 Vimeo,
 GroupHigh
 Muck Rack
• Cross-channel promotion
 traditional print,
 media advertising

5.  Sales Promotion and
 Direct Marketing
 Blogs
3.2
13.417.6
MEDIA CONSUMPTION
Newspapers
TV
Online

6. • Publicis Groupe (Razorfish &
StarCom )
 Digital Creative
 Social Media
 media buying
• WPP (Wunderman)
 Direct marketing
 Data and Analytics

7. • Interpublic Group (IPG)
 B2B Assignments
• MDC (CP&B)
 Creative Dept
BULK – Publicis & WPP

8. A Microsoft spokeswoman declined to
comment directly on the plans being
described-
“We regularly evaluate our agency mix
as a business best practice to ensure
we retain the services that best fit the
needs of our evolving business.”

9. • International preview tour for
mainstream consumer media .
• Launch media push focussed on
direct comparisons with the
revenue set to be generated by
Halo and those of blockbuster
entertainment launches such as
The Amazing Spiderman 2 and
Divergent

10. – Red carpet launch and after party
attended by a cast of high profile
celebrities, mainstream media and
paparazzi photographers
– In excess of 100 National pieces of
coverage on the day preceding
and day of launch
– A total launch window audience
reach in excess of 724 million
people
– 21 magazine front covers

11. – Top news item circulating on HT
and TimesNow broadcast news the
day preceding and day of launch.

13. • Heavily reliant on high speed
internet access.
• Will your Xbox 360 games work on
the Xbox One?
• Xbox Live Universe.
• Price point.
• Value for money .

14. • Stealth Marketing.
• Asian Media Monitoring.
• Crisis PR ?
• Big Studios Involvement.
• Market focus – Gamers vs Non-
Gamers.

15. • Always-on Internet connection.
• No exceptions .
• Additional Licensing Fee .
• Lack of providing extensive details.

16. • Citizenship: Good corporate citizen
– it supports good causes and
protects the environment.
•Governance: Responsibly-run
company – it behaves ethically and is
open and transparent in its business
dealings.

17. •Workplace: Appealing place to work
– it treats its employees well.
• High Community Involvement
• Proactive & Predictive Monitoring.
• BEST –Major consistency over the
past decade.

18. • Could have preserved their initial
xbox one plans.
• PR execs could have created specific
taglines and catch phrases
• Better display of advertisements.
• Blu-ray player system only.

19. • Could have responded to the pricing
and used game issue.
• Could have paint a detailed vision of
the future.
• Better time table scheduling.
• Articulate specifics to media.

20. • Launch new products and services.
• Reposition a product or service.
• Create or increase interest in a
product, service, or brand.
• Influence specific target groups.
• Defend products or services that
have suffered from negative press or
perception.
• Enhance the firm's overall image.

21. • Worldwide Sales
Xbox One - 5 million
PS4 -7 million
• Microsoft needs to throw us a few
bones, and do so more regularly.