2. • Involves a variety of programs.
• Critical component to a marketing
plan.
• Integral part of your company's
ongoing marketing plan.
• 1 of the most effective methods to
communicate .
3. • Central focus of their promotional
strategy
• Generate additional revenue through
greater awareness and information
for the products and services an
organization offers.
4. • Multiple social media networks
Vine,
Vimeo,
GroupHigh
Muck Rack
• Cross-channel promotion
traditional print,
media advertising
5. Sales Promotion and
Direct Marketing
Blogs
3.2
13.417.6
MEDIA CONSUMPTION
Newspapers
TV
Online
6. • Publicis Groupe (Razorfish &
StarCom )
Digital Creative
Social Media
media buying
• WPP (Wunderman)
Direct marketing
Data and Analytics
7. • Interpublic Group (IPG)
B2B Assignments
• MDC (CP&B)
Creative Dept
BULK – Publicis & WPP
8. A Microsoft spokeswoman declined to
comment directly on the plans being
described-
“We regularly evaluate our agency mix
as a business best practice to ensure
we retain the services that best fit the
needs of our evolving business.”
9. • International preview tour for
mainstream consumer media .
• Launch media push focussed on
direct comparisons with the
revenue set to be generated by
Halo and those of blockbuster
entertainment launches such as
The Amazing Spiderman 2 and
Divergent
10. – Red carpet launch and after party
attended by a cast of high profile
celebrities, mainstream media and
paparazzi photographers
– In excess of 100 National pieces of
coverage on the day preceding
and day of launch
– A total launch window audience
reach in excess of 724 million
people
– 21 magazine front covers
11. – Top news item circulating on HT
and TimesNow broadcast news the
day preceding and day of launch.
12.
13. • Heavily reliant on high speed
internet access.
• Will your Xbox 360 games work on
the Xbox One?
• Xbox Live Universe.
• Price point.
• Value for money .
14. • Stealth Marketing.
• Asian Media Monitoring.
• Crisis PR ?
• Big Studios Involvement.
• Market focus – Gamers vs Non-
Gamers.
15. • Always-on Internet connection.
• No exceptions .
• Additional Licensing Fee .
• Lack of providing extensive details.
16. • Citizenship: Good corporate citizen
– it supports good causes and
protects the environment.
•Governance: Responsibly-run
company – it behaves ethically and is
open and transparent in its business
dealings.
17. •Workplace: Appealing place to work
– it treats its employees well.
• High Community Involvement
• Proactive & Predictive Monitoring.
• BEST –Major consistency over the
past decade.
18. • Could have preserved their initial
xbox one plans.
• PR execs could have created specific
taglines and catch phrases
• Better display of advertisements.
• Blu-ray player system only.
19. • Could have responded to the pricing
and used game issue.
• Could have paint a detailed vision of
the future.
• Better time table scheduling.
• Articulate specifics to media.
20. • Launch new products and services.
• Reposition a product or service.
• Create or increase interest in a
product, service, or brand.
• Influence specific target groups.
• Defend products or services that
have suffered from negative press or
perception.
• Enhance the firm's overall image.
21. • Worldwide Sales
Xbox One - 5 million
PS4 -7 million
• Microsoft needs to throw us a few
bones, and do so more regularly.