EAT SLEEP PLAY's Brand Identity Slideshow.

1. EAT SLEEP FILM
An Asad Naqvi Company

2. Brand Name: Background
Our brand name is EAT SLEEP FILM. My partner and I love
telling stories through films. If were are not making our own
we are watching others. Watching is not just entertainment
but for learning from others film makers. Its such a big part
of our lives it has become a necessity. We chose this name
because it shows that making movies is as natural as eating
and sleeping. It give the impression that we need to do it in
order to live. Film making is in our DNA

3. Brand Name: Strengths
As soon as you hear or read the name you will know how
important Film is to our company. The name suggests
experience and knowledge. Anyone can immediately tell that
making films is at the core of our company. Our only concern
is that no one makes the mistake of thinking we are a Bed
and Breakfast that shows Films.

4. Brand Name: USPTO
Currently no company Film related or otherwise has EAT
SLEEP FILM registered. Several companies sell merchandise
such as clothing that implies our name but no one has it
trademarked.

5. Brand Name: Category
The brand is Suggestive as well as Descriptive. Our name
describes that we are film related and at the same time
suggests how important it is to us.

6. Logo: The Law of Shape
The law of shape is followed because the film strip itself is a
horizontal which is perfect for our horizontal vision. The logo
is very easy to read, understand and most of all remember.
The name is straightforward and people will understand the
meaning behind the words.

7. Logo: The Law of Color
We chose simple Black and White for our logo. Its
straightforward and classy at the same time. We want to
acknowledge our film roots, which also subtly suggests how
much experience we have.

8. Logo: Effectiveness
Our logo will be very effective as it clearly defines what were
as a company are involved with. I am not sure that it totally
describes that we teach and rent film gear. We are
considering a sub heading that will inform potential
customers.

9. Logo: Refelection
Our logo reflects our brand by showing how simple and
straightforward were are. You will receive easy and simple
hands on training. Our logo is simple, clear and easy to
understand this is a direct reflection as to how we will do
business in both the training and rental areas.

10. Logo: Competition
AbleCineTech has a similar business model to what we are
trying to create. Their logo is simple and utilizes a neutral
two tone color scheme. They have a sub heading that states
what they are providing. The symbol is a strip of film being
viewed through a lens.

11. Logo: Example
GameStop’s brand and logo is exactly what we are striving
for. Its simple, easy to read and understand. You can quickly
get a sense of what they are selling.

12. Logo: EAT SLEEP FILM
EAT SLEEP FILM’s logo is very simple and straightforward.
Each word is in its own frame in the film strip. Its shows that
film is as important to us as eating and sleeping. No one can
survive with out those two things, mentioning film in the
same category shows how essential it is to us and us to it.

13. Corporate Culture: Objective
Provide simple and fair Rentals, specializing in HDSLR video
cameras
Provide basic training to help even the most non technical
person start shooting good looking video
Provide advance training in various workflows in camera,
audio, lighting and editing

14. Corporate Culture: Fulfillment
List items and pricing clearly.
Provide incentives for repeat business.
Create a simple introduction class. Teach basic vocabulary
and industry terminology.
Provide simple and easy to access to class and rental
reservations.

15. Mission Statement
We will provide the latest tools and Instruction for
Independent Film making. We will help you strike the perfect
balance between quality and cost to help you make the best
product for the smallest amount possible. We will make
every effort to make renting and learning video production
an easy and straightforward experience.

16. Mission Statement
This will be posted on a big sign as you walk in to our site. It
will be posted on our website, mobile phone app, as well as
all paperwork and receipts.
Our mission statement is directed to both our customers and
employees.
Its shows our focus towards film making and how is will be
the best experience in both learning and renting

17. Tagline

18. Tagline
Our tag line tells people what services we provide and how
they will feel when doing business with us.
It speaks to customers because it shows our dedication to
providing a great experience weather your new or a veteran
in the industry.
The tagline specifically mentions what one can expect from
EAT SLEEP FILM

19. Tagline
The Tagline reinforces exactly what services were are
providing to our customers
It distinguishes us from our competitors because we tell you
flat out that you will have a better experience with us.
Our Tagline is clear and easy to read as well as understand