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Primary website research

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Primary website research

  1. 1. Primary website research
  2. 2. Why did I conduct primary research?• I decided to conduct a first hand questionnaire about music artists websites. I conducted this research to give me an idea of what users of music artists websites want on the websites.
  3. 3. The questions• Do you use music artists’ websites often?• If so why do you use music artists’ websites often?• Would you want to be able to contact a music artist via their website?• If so how would you most like to be able to contact the artist?
  4. 4. The questions• Do you buy products other than music from music artists’ websites?• If so which of the following you have bought?• Do you listen to music on music artists’ websites?• Do you watch music videos on music artists’ websites?
  5. 5. Do you use music artists’ websites often?1412108 Yes6 No420 Yes NoThis shows me that the results of two of the questionnaires will be unhelpful.This is because two people do not use music artists websites often enough tobe able to give me useful data about music artists websites.
  6. 6. If so why do you use music artists’ websites often? . To buy the artist music To get infomation about the artists live performances To get news about the artist Buy the artists merchendiseThis shows me that a lot of people use music artists websites to get information about theartist and their live performances. This shows me I should include a news and liveperformance information section to my artists website. I was surprised at how few peoplebuy music from music artists websites. The reason for this was that most people Iquestioned told me they bought music from ITunes directly as it was easier or theyillegally downloaded it as it’s cheaper. This shows me that my website should have a linkto ITunes to download the artists music as that is the method that people will be mostwillingly use to pay for music.
  7. 7. Would you want to be able to contact a music artist via their website? No . .2 Yes 0 5 10 15This shows me I need to have a method of communication between the artist and fans onmy artists website.
  8. 8. If so how would you most like to be able to contact the artist? Sales Twitter Facebook Myspace OtherThis shows me that the method of communication between the artist and thefans should take place on Twitter or Facebook as they are the most popularmethods of communication that were chosen.
  9. 9. Do you buy products other than music from music artists’ websites? . 10 8 6 . 4 2 0 Yes No This shows me that my website should allow the fans to buy products other than music as fans often buy products other than music from artists websites.
  10. 10. If so which of the following you have bought? . Other Posters . Clothing 0 2 4 6 8 10This shows me that my artists website should sell poster and clothing in the store section asthose are the most purchased items from music artists websites.
  11. 11. Do you listen to music on music artists’ websites? Yes No This shows me that I need a method of allowing the fans to listen to the artists music on the website.
  12. 12. Do you watch music videos on music artists’ websites? . 1st Qtr 2nd Qtr This shows me that I need a method of allowing the fans to watch the artists music videos on the website.

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