1. What are Influencer marketing and its impact?
2. What works in Influencer marketing effectively?
3. What's that, Influencer marketing is not for?
4. What doesn't impose in Influencer Marketing?
5. One straightforward Rule: Influencer marketing means selling via Inﬂuencer
6. Case Studies on Influencer Marketing
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Generally, Inﬂuencer peoples introduce there
audience or promote using contents, the thought of
the celebrity endorsement, new tools are sorts of a
hybrid of traditional and new promoting tools, taking
and inserting it into the content-driven marketing
Influencers need to change the minds or attract their
audiences for new things in some way.
What is Influencer Marketing
Marketers received 5~7 times in earned media value
for every $ thespent on influencer marketing – AdWeek
What works in Influencer Marketing
Most important to
• Be consolidated, schedule time for
research, Plan a strategy together,
fixed a budget, keep patient and
always keep in mind - people talks
to people, not the organization.
• Develop an
• Check whether the influencer prefers
calls or newsletters monthly/
quarterly/biannual? Plan travel
schedules to arrange face-to-face
• Plan Public Relations schedule and
Integrate PR with the product release
schedule, connect with key executives.
Send emails, etc.
What is the stats of influencer marketing
90% of consumers trust peer recommendation
user-generated content 62% more trusted by internet
users than traditional media promotion
consumers are 70% more likely to make new purchases
referred on social media
81% of US consumers trust opinion review and
information from the blog
Consumers want more value
64% of inﬂuencers are more fascinated to say the audience recognizance that they
provide value through contents about topics they are most interested in,
while 72 % inﬂuencers state that fans enjoy more to interact with them, respond
online and give feedback directly.
Conversion drastically increase
whenever influencers share brands
through content in their industry.
Inﬂuencer Marketing uses to inﬂuence people who
already recognize and well aligned with our own
likes and dislikes, tell us that our time is better spent
One straightforward Rule:
Influencer Marketing means selling via Inﬂuencer
Inﬂuencer Marketing generates ROI more as
10X banner add.
Influencer Marketing isn't
just about search
someone with a huge fan
following and offering
them money to promote
You must try influencer marketing because
It’s more authentic
than a traditional
It’s more cost-
It’s a most co-
efficient way to
build trust with
It provides easy
access to a large
This is a better way to
More sells generate
effectively over a new
It create exponential
results and provides
76% of influencers say they are very Happy and
their audience loves them to provide honest,
real, open, funny and willing to see regular.
Identifying the right
Finding the most
maintain a track of
Top 4 biggest Challenges in
Action plan in 5 Steps
Assessment your track
Maintain performance track record of the relationships you’re building,
introductions and how they’re converting into concrete events like traffic reference
and in consequence lead, Keep continue in loop 1,2,3,4,5
Lay down your Plan
Inﬂuencer marketing begins with product-related target customer identification and
understanding who will be most impactive with them how to discover, estimate and
Conclusive to buy merchandise.
Maintain an Inventory
Inﬂuencer marketing is very subjective, so you’ll need an inventory for people who
produce and share social media content that impacts your business or integrity your
Monitor your track
Get feedback of your speciﬁc inﬂuencer and track their content. Ask questions—
How to start writing about what topics do they decide, importance of content
share, what is value, what preferred questions are their audience asking most?
Execute Action Plan
Relationships are always important so Start building relationships with positive
comments following and sharing their links on most of the social platforms, build
trust, get to know their interest, then make actions plan to work together.
Look once Which of the following forms
influencing you to make a purchase most
effective advertising campaign?
Felix Arvid Ulf Kjellberg
The most famous and important
YouTuber in the Social world –
teamed up with the makers of a
horror film set in the French
catacombs under Paris, creating a
series of videos in which he
underwent challenges in the
catacombs. It was pitch-perfect
content for PewDiePie’s 100 million
subscribers and received millions of
the views as the movie’s trailer.
Everybody won. PewDiePie
Inﬂuencer: Felix Arvid Ulf Kjellberg
Subscribers: 100 million Plus
Meghan McCarthy is a lyricist, screenwriter,
and producer lots of television shows. Her
most popular shows include 'My Little Pony:
Friendship Is' Fish Hooks '(2010), and 'My Little
Pony: Equestria Girls' (2013). She has 1.5
million subscribers on YouTube and her special
'Cartoon Voice Impressions' video made unique
which has had over 6.7 million views. Meghan
McCarthy - a one-off famous vine - she is
among one of the top Millennial influencers
and partnered with her lots of brand to
integrate their promotion into her daily
humoristic conversations. Posting on Twitter,
Snapchat, Instagram, and YouTube channel,
Meghan used to put her stamp of approval and
simply explained exactly why her fan
followings should care about the promotion.
Her posts garnered lakhs of follow up posts and
retweets, the partnership with Meghan made
more impact then like no TV commercial
campaign ever would.
Inﬂuencer: Meghan McCarthy
Brand: Walmart Source: neoreach.com
FoodBeast is known for his
unique, off the beaten path teste
FoodBeast also is known for online
food haven where you can find the
best recipes, food culture new stories.
FoodBeast teamed up the Salad to
create a delicious new recipe,
FoodBeast created the “Ranch Taco
Salad Code”, create a savory treat
using Ken’s Salad Dressing a one of a
kind recipe. Pulling in over 10,000
shares on Facebook, this creation
Bring flood of likes, comments and
landed hundreds of thousands of
eyeballs on “Ranch Taco Salad Code”.
Brand: Ken’s Salad Dressing
Influencer Marketing more info: Here is
the leading resource for Social Media
marketing Inﬂuencers, Best Inﬂuencer
Marketing Platforms, and Inﬂuencer
Marketing Agency and Case Studies of
Inﬂuencer Marketing, Learn More
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