Only ethical leadershipcan ensure successwww.thedestinymaker.com
ORGANISATIONAL TREEmarketingFinanceOperationsHuman resourceSystemsProductEthics
WHAT ARE ETHICS?• Ethics, morals and values are generally usedinterchangeably.Values are the core beliefs or desires that ...
RELATIONSHIP BETWEENVALUES,MORALS AND ETHICS.Source- HBR July edition.(1989)
LEADERSHIP“Leadership is getting someone to do what they need to do, toachieve what they want to achieve”.LEADERSHIP IS CR...
ETHICAL LEADERSHIP"Ethical Leadership is the creation and fulfillment of worthwhileopportunities by honorable means.”AN ET...
MEASUREMENT OF ETHICALLEADERSHIP.A MAJOR LOOPHOLE LIES IN THE LACK OF AUNIVERSALLY APPLICABLE ETHICALMEASUREMENT INSTRUMEN...
MEASUREMENT OF ETHICALLEADERSHIPAN ETHICAL SCORECARD AS A MEASURE• Finance• Customers• Learning and growth• Internal busin...
ETHICAL SCORE CARDParameters Rank onscale of1-51-least,5-max1 2 3 4 5Finance Tax complianceProfits computationMarket capit...
CustomersValue1 2 3 4 5QualityDifferentiationChannelsLearning and growth Innovation drivenParticipative mgmtstyleDevelop c...
1 2 3 4 5Support physicalInfrastructureTOTAL-______________THE TOTAL CAN BE ANYTHING BETWEEN 0 TO 100.LETS TERM THIS FIGUR...
LONG TERM SUCCESS• Success is function of :• ETHICS• STRATEGY• BOTTOM & TOPLINE• ROI/ROANon financialFinancialEXPONENTIAL ...
LONG TERM SUCCESSTIMEShort Term Long TermSUCCESS
IMPACT OF ETHICALLEADERSHIPIMPACT OF ETHICAL FOUNDATION ONTHE COMPANIES POLICY FRAMEWORKCAN BE UNDERSTOOD IN THE SHORTTERM...
Organization-1PlatformPlatformOrganization-2DISTURBANCEPillarsPillarsSHORT TERM IMPACT
ETHICS IN THE NEW ECONOMY• Indian economy is experiencing phenomenal changes in thecurrent times and the way business is c...
ETHICS IN THE NEW ECONOMYWe are still moving further and the future is oforganizations with a global supply chain.Not too ...
CONCLUSIONINDEED ONLY ETHICAL LEADERSHIPCAN ENSURE SUCCESS FOR ANORGANIZATION IN THE FUTURE.
www.thedestinymaker.comArvind RaiAstrology & Vastu Expert+91 7709240111
Only ethical leadership Can ensure success
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Only ethical leadership Can ensure success

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Only ethical leadership Can ensure success

  1. 1. Only ethical leadershipcan ensure successwww.thedestinymaker.com
  2. 2. ORGANISATIONAL TREEmarketingFinanceOperationsHuman resourceSystemsProductEthics
  3. 3. WHAT ARE ETHICS?• Ethics, morals and values are generally usedinterchangeably.Values are the core beliefs or desires that motivateand guide ones attitude and action.Morals refers to the individuals beliefs about whatis right or wrong .they are an individualsevaluations of values and behavior.Ethics refers to a standard of conduct that indicatehow people ought to behave based on specificvalues and principles. Ethics deal with the abilityto distinguish right from wrong & commitment todo right
  4. 4. RELATIONSHIP BETWEENVALUES,MORALS AND ETHICS.Source- HBR July edition.(1989)
  5. 5. LEADERSHIP“Leadership is getting someone to do what they need to do, toachieve what they want to achieve”.LEADERSHIP IS CREATION OF MEANS TO ACHIEVE THEDESIRED ENDS.Leader is the face of the organization and his actions reflect thevalues and ethics that his organization stands for.A leader with an image of being ethically strong lends thesame to the company and the team he leads…ETHICS IN AN ORGANISATION FLOWS DOWNWARDS.
  6. 6. ETHICAL LEADERSHIP"Ethical Leadership is the creation and fulfillment of worthwhileopportunities by honorable means.”AN ETHICAL LEADER MUST HAVE THE FOLLOWINGQUALITIES:
  7. 7. MEASUREMENT OF ETHICALLEADERSHIP.A MAJOR LOOPHOLE LIES IN THE LACK OF AUNIVERSALLY APPLICABLE ETHICALMEASUREMENT INSTRUMENT IN THE BUSINESSLITERATURE.A few measurement models have been introduced in thearea of sales and marketing {Newstrom and Ruch(1975)based on the BARS concept} and a fewoperational activities but are inadequate to measurethe role of ethics for the leaders in the organization.
  8. 8. MEASUREMENT OF ETHICALLEADERSHIPAN ETHICAL SCORECARD AS A MEASURE• Finance• Customers• Learning and growth• Internal business processes• Social Responsibility
  9. 9. ETHICAL SCORE CARDParameters Rank onscale of1-51-least,5-max1 2 3 4 5Finance Tax complianceProfits computationMarket capitalizationDebt servicingInternalbusinessprocessTransparency acrossorganizationCommunication flowWork balanceSafety and security
  10. 10. CustomersValue1 2 3 4 5QualityDifferentiationChannelsLearning and growth Innovation drivenParticipative mgmtstyleDevelop careerpathSkill based trainingSocial Responsibility EnvironmentalprotectionSocial infrastructureEmploymentgeneration
  11. 11. 1 2 3 4 5Support physicalInfrastructureTOTAL-______________THE TOTAL CAN BE ANYTHING BETWEEN 0 TO 100.LETS TERM THIS FIGURE MEASURE OF ETHICS FOR NOW.
  12. 12. LONG TERM SUCCESS• Success is function of :• ETHICS• STRATEGY• BOTTOM & TOPLINE• ROI/ROANon financialFinancialEXPONENTIAL SMOOTHING TECHNIQUE by:Success = α * Financial + (1- α) * non financial
  13. 13. LONG TERM SUCCESSTIMEShort Term Long TermSUCCESS
  14. 14. IMPACT OF ETHICALLEADERSHIPIMPACT OF ETHICAL FOUNDATION ONTHE COMPANIES POLICY FRAMEWORKCAN BE UNDERSTOOD IN THE SHORTTERM AND THE LONG TERM CONTEXT.
  15. 15. Organization-1PlatformPlatformOrganization-2DISTURBANCEPillarsPillarsSHORT TERM IMPACT
  16. 16. ETHICS IN THE NEW ECONOMY• Indian economy is experiencing phenomenal changes in thecurrent times and the way business is conducted is changing ata meteoric speed.• In the last 15 years we have moved from being a SellersMarket to a buyers market and continue to empower thebuyers.• Competition has intensified and brand premiums are shrinking.• Companies are fighting tooth and nail to gain customersmindshare and are constantly improving on their offerings.
  17. 17. ETHICS IN THE NEW ECONOMYWe are still moving further and the future is oforganizations with a global supply chain.Not too far is the day when any product producedanywhere in the world will be sold all over the world.When such a market will come into existence onlythose companies will sustain and grow those whoenjoy an image of a ‘good’ company in the minds ofthe buyers.
  18. 18. CONCLUSIONINDEED ONLY ETHICAL LEADERSHIPCAN ENSURE SUCCESS FOR ANORGANIZATION IN THE FUTURE.
  19. 19. www.thedestinymaker.comArvind RaiAstrology & Vastu Expert+91 7709240111

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