Roadmap to publishing your bestseller


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How to create and publish a best selling book.

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Roadmap to publishing your bestseller

  1. 1. Roadmap to Publishing your Book Arvind Devalia
  2. 2. The ultimate dream book video!
  3. 3. My journey – how it all started
  4. 4. Newspaper column in local paper led to my first book
  5. 5. This first book then evolved into my second book
  6. 6. This is where the book is today
  7. 7. My 7 Key steps for also getting your book there
  8. 8. 1. Get clear about the vision for your book. • Why do you want to write it? • What type of book will it be? • What market are you aiming at?
  9. 9. 2. Most important – start writing!!!! There is no such thing as writer’s block Just start writing and write for a set time everyday
  10. 10. 3. Hire an Editor No matter how good a writer you are, your book will benefit from expert opinion. Your editor could also connect you with an agent.
  11. 11. 4. Design the Book Cover Choose your book title carefully Hire a designer who specialises in book design Check out Ayd Instone
  12. 12. Back Cover is the most important
  13. 13. Back Cover – another example
  14. 14. Back Cover Content 1.Decide price – use multiple currencies 2.Testimonials – send draft to key players 3. ISBN – ideally get your own 4. Your image 5. Description of book’s USPs – why should anyone buy it?
  15. 15. 5. Register Your Book with Neilsen Once you have the ISBN & design sorted, then submit your book to Nielsen Your book will then show up on Amazon
  16. 16. 6. Decide on your chosen route to publication 3 options:- 1. Find a traditional publisher 2. Print your own copies 3. Print on Demand
  17. 17. Traditional Publisher Pros:- - They do the sales and marketing - Handle all editing, printing, delivery - Perhaps upfront fee Cons:- - They own the copyright - They decide the feel, look and distribution - You make lot less £££ - May only market for few months
  18. 18. Print your own copies Pros:- - Print as few or as many as you wish - You retain copyright and control of your book - You can easily change design and content - You decide just what you want to do with book Cons:- - You have to do your own marketing - Stockholding and delivery costs - Some Initial investment - Printing quality moderate but getting better
  19. 19. Print on Demand (the best option) Pros:- - Zero stockholding and delivery costs - Seamless and zero involvement once set up - You still own the copyright - You can change your book as you wish (with minimal costs) - You make more £££ Cons:- - You are on your own without credibility (initially) - You have to do your own marketing (which is why you are on this seminar!)
  20. 20. Print on Demand The best Print on Demand solutions 1. 2. 3.
  21. 21. 7. Set yourself up on Amazon This is the best place to sell your paper books online – the biggest and most popular Get lots of Book Reviews over time
  22. 22. Amazon Author’s page This is your author hub on Amazon – include all your books, blog, profile etc (now also on
  23. 23. How do you get YOUR book here?!
  24. 24. Simple – you just ask! • Cold call bookstores (I called over 200 WaterStone’s stores in a week) • Offer store readings (I got a national listing with Borders simply by carrying out store readings at a few stores!)
  25. 25. Borders Brent Cross
  26. 26. Some other marketing ideas that worked for me • Free offer with book e.g. free coaching offer with first book • Bartering e.g. got NLP training course for box of books • Reader offers in my newspaper column
  27. 27. I have just released the ebook version:-
  28. 28. Viral Video for my PSR Book which was launched in Jan 2009
  29. 29. Viral Video – Jan 2009
  30. 30. An example of how top authors launch their book
  31. 31. Good luck! Contact Arvind Devalia
  32. 32. Let’s do the Gratitude Dance!