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FIGHTING A LOSING BATTLE:
ONLINE VS RETAIL - INSIGHTS FROM
DEEPER'S EXPERIENCE IN 50 MARKETS
AIVARAS BAKANAS, SALES DIRECT...
FAMOUS DISTRIBUTORS
AND RETAILERS
FACT: RETAIL STORES
ARE CLOSING
“Retail acquisitions happening and > 50
% of those acquired are online business.”
“Chinese...
THE OXYMORON OF SALES:
RETAIL GOES ONLINE WHILE ONLINE
GIANTS GO INTO RETAIL
All retail giants (Walmart, Best Buy, Target,...
THE OXYMORON OF SALES:
THE RESULTS
INADEQUATE RETAIL CUSTOMER
EXPERIENCES
POOR PRODUCT PLACEMENT
UNUTILISED FRONT DESK
NO PERSONAL TOUCH – BE PROACTIVE
DEEPER SELLS MORE AT TRADESHOWS THAN RETAIL, IN A SHORTER TIME.
EMPTY STANDS/SHELVES – A BIG
MISTAKE TO MAKE
IT’S THE SAME
IF YOUR PRODUCT IS BEHIND GLASS,
IT MIGHT AS WELL BE ONLINE. HOW CAN YOUR CUSTOMER EXERIENCE IT?
CUSTOMER EXPERIENCE VS
PRODUCT SECURITY
DO YOU HAVE STANDS
FULL OF CHEAP STUFF? WHY?
OMNICHANNEL EXPERIENCE –
“CUSTOMER IS ALWAYS RIGHT’’
If you have separated online and retail
business, customer experience...
POSITIVE EXAMPLES & OPPORTUNITIES
TO SELL
RETAIL EVENTS – REAL
PRODUCT TESTING
ADDING VALUE FOR CUSTOMERS:
MOTONET IS A GREAT EXAMPLE
- DRIVING LICENSE INSTEAD OF LOYALTY CARD
- MINI AUTO SERVICE IN TH...
VIRTUAL REALITY
FOR PRODUCT DISPLAY
CAN YOU USE VR FOR PRODUCT TESTING, EDUCATION AND AWARENESS?
POSITIVE EXAMPLES FROM
THE CHINESE RETAIL MARKET
Online sales - Taobao.com 11/11;
Huge malls with luxury goods
and a lot p...
OTHER OPPORTUNITIES
Product return retail vs online, statistic
show people prefer to return to the retail
side. Why not to...
ANTAKALNIO G. 17, NR. 1, LT-10312 VILNIUS
DEEPER, UAB
CONTACT US
INFO@DEEPER.EU WWW.DEEPER.EU WWW.DEEPERSONAR.COM
Conference "Retail Innovations 2018”: „Fighting a losing battle: Online VS Retail - Insights from Deeper's experience in 5...
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Conference "Retail Innovations 2018”: „Fighting a losing battle: Online VS Retail - Insights from Deeper's experience in 50 markets“, Aivaras Bakanas, „DEEPER“, Sales Director

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Pricer.Lt together with Rise Vilnius invite you to the Conference "Retail Innovations 2018”. During the event there will be introduced these essential topics:
- New retail trends and experts’ insights
- Shopping Evolution
- Lifestyle Changes & Customer Experience
- Digital Strategy
- Social Media Marketing, Social Influencers & Brand Trust
- Hyperconnectivity
- Retail Tech
- Omnichannel retailing
- Smart Grocery Concepts
-Robots, Chatbots, Artificial Intelligence (AI) in Retail

Presentation: „Fighting a losing battle: Online VS Retail - Insights from Deeper's experience in 50 markets“, Aivaras Bakanas, „DEEPER“, Sales Director

More: https://pricer.lt/posts/141-retail-innovations-2018-conference-january-30-2018
https://pricer.lt/posts/144-agenda-retail-innovations-2018-conference-january-30-2018

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Conference "Retail Innovations 2018”: „Fighting a losing battle: Online VS Retail - Insights from Deeper's experience in 50 markets“, Aivaras Bakanas, „DEEPER“, Sales Director

  1. 1. FIGHTING A LOSING BATTLE: ONLINE VS RETAIL - INSIGHTS FROM DEEPER'S EXPERIENCE IN 50 MARKETS AIVARAS BAKANAS, SALES DIRECTOR DEEPER, UAB
  2. 2. FAMOUS DISTRIBUTORS AND RETAILERS
  3. 3. FACT: RETAIL STORES ARE CLOSING “Retail acquisitions happening and > 50 % of those acquired are online business.” “Chinese online retailer, 11/11 day, – sold for $25.3 billion per day, that means 17mln. $ per minute!” ONLINE STORES OUTRAN RETAIL RETAIL STORES HAVE TO IMPROVE CUSTOMER EXPERIENCE
  4. 4. THE OXYMORON OF SALES: RETAIL GOES ONLINE WHILE ONLINE GIANTS GO INTO RETAIL All retail giants (Walmart, Best Buy, Target, Costco) already have e-commerce platforms, but sales numbers are still very small The retail giant “Walmart” is focusing on online sales development (bought jet.com and planning to buy more e-commerce stores) Amazon.com announced it will acquire Whole Foods Market, adding 400 physical stores to Amazon's e-commerce assets
  5. 5. THE OXYMORON OF SALES: THE RESULTS
  6. 6. INADEQUATE RETAIL CUSTOMER EXPERIENCES
  7. 7. POOR PRODUCT PLACEMENT
  8. 8. UNUTILISED FRONT DESK
  9. 9. NO PERSONAL TOUCH – BE PROACTIVE DEEPER SELLS MORE AT TRADESHOWS THAN RETAIL, IN A SHORTER TIME.
  10. 10. EMPTY STANDS/SHELVES – A BIG MISTAKE TO MAKE
  11. 11. IT’S THE SAME IF YOUR PRODUCT IS BEHIND GLASS, IT MIGHT AS WELL BE ONLINE. HOW CAN YOUR CUSTOMER EXERIENCE IT?
  12. 12. CUSTOMER EXPERIENCE VS PRODUCT SECURITY
  13. 13. DO YOU HAVE STANDS FULL OF CHEAP STUFF? WHY?
  14. 14. OMNICHANNEL EXPERIENCE – “CUSTOMER IS ALWAYS RIGHT’’ If you have separated online and retail business, customer experience is negatively affected; Most businesses are behind the times with technology– it’s time to invest!
  15. 15. POSITIVE EXAMPLES & OPPORTUNITIES TO SELL
  16. 16. RETAIL EVENTS – REAL PRODUCT TESTING
  17. 17. ADDING VALUE FOR CUSTOMERS: MOTONET IS A GREAT EXAMPLE - DRIVING LICENSE INSTEAD OF LOYALTY CARD - MINI AUTO SERVICE IN THE PARKING LOT NEXT TO THE STORE
  18. 18. VIRTUAL REALITY FOR PRODUCT DISPLAY CAN YOU USE VR FOR PRODUCT TESTING, EDUCATION AND AWARENESS?
  19. 19. POSITIVE EXAMPLES FROM THE CHINESE RETAIL MARKET Online sales - Taobao.com 11/11; Huge malls with luxury goods and a lot places to eat; Retailers in China have made a true customer experience, they are exciting innovative and are like an exciting trip rather than a necessity for customers.
  20. 20. OTHER OPPORTUNITIES Product return retail vs online, statistic show people prefer to return to the retail side. Why not to use it to sell more? Make strategic partnerships with separate businesses (Cooperation with logistic – Fedex example). Follow the idea of a ‘test drive’ allow your customers to handle and experience the product, in the same way as a car dealer.
  21. 21. ANTAKALNIO G. 17, NR. 1, LT-10312 VILNIUS DEEPER, UAB CONTACT US INFO@DEEPER.EU WWW.DEEPER.EU WWW.DEEPERSONAR.COM

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