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Techniques & Tools Brainstorming Do Creativity in PR, a Global Study 2013

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Techniques & Tools
Brainstorming

Do you use any of the
following techniques to
generate ideas?
Group brainstorming

84.9%

When asked which techniques PR people use to
generate ideas, group brainstorming remains number
one (85%). The result calls
to mind Maslow’s quote:
“If you only have a hammer,
you tend to see every problem as a nail.”

insight
What would x do?
Random stimuli
Related worlds
Proprietary process
Reverse
Brainstorming
edward de bono’s
6 thinking hats
we don’t use 6.8%
any techniques
30 | creativity.holmesreport.com

Published in: Business, Technology
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  • @mixalis1 Thanks all, feedback always appreciated.
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  • very very interesting shared at http://thecuriousbrain.com/ well done
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  • Brilliant presentation, Mr. Sudhaman. PR agencies are creative and progressive. Ketchum is at par with Edelman.
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