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Drivers & definitions In which Creativity in PR, a Global Study 2013

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Drivers & definitions
In which areas are you seeing an
increasing need for creative
thinking and ideas?

Paid media 14.7%
Realtime marketing 22.9%
owned media 27.8%
stunts/experiential 28.6%
media relations 41.1%
content marketing 44.2%

It is one thing to talk in general terms about creative
standards, but a more
useful picture emerges
when respondents are
asked to zero in on the
areas where an increasing
need for creative thinking
and ideas is seen.
Content creation comes out
on top (74%), reflecting
surging demand from
brands, followed by integrated ideas (64%), digital
comms (59%), content marketing (44%) and media
relations (41%). In common
with in-house findings, paid
media scores considerably
lower (15%).

digital communication 58.9%
integrated ideas 63.8%
content creation 73.5%
17 | creativity.holmesreport.com

Published in: Business, Technology
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  • @mixalis1 Thanks all, feedback always appreciated.
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  • very very interesting shared at http://thecuriousbrain.com/ well done
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  • Brilliant presentation, Mr. Sudhaman. PR agencies are creative and progressive. Ketchum is at par with Edelman.
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