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The heartisans story


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The heartisans story

  1. 1. The Story
  2. 2. Genesis of heartisans• Heartisans is perhaps one of the first brands in India that aims to explore the full potential of travel souvenirs. Here is a window that is available for people across the board to purchase and display a piece of their travel memories at pocket friendly prices.• For as low as a dollar you could get pens with aboriginal art prints. The London Underground is available for 5 pounds on a table cloth. Cities and memories enter living rooms with tangible ease. Arun sensed this convenience and reach was amiss when it came to showcasing India.• Young engineers heading back home from cities where they work need options beyond expensive silk sarees and sandalwood perfumes to gift their loved ones. It was time foreign tourists moved on from expensive artefacts, shawls and carpets that is tough to transport too.• All countries have a past, a history. However, what makes India click on the global arena has more to do with the present. Dabbawalas of Mumbai and the IT revolution are as much this The inspiration – An nations pride as our ancient architectural marvels. The Metro Network in Delhi and Kolkata is an important ingredient of Indias Australian souvenir shop urban development. There are countless such facets of this beautiful country that are contemporary and refreshing that needs to be told to the world. The potential of contemporary Indian souvenirs seemed endless.
  3. 3. heartisans merchandise • heartisans is an artists diary of the world around us. It is a heart crafted collection of graphics - witty and brief - that can be printed on t shirts, coffee mugs, caps, aprons, key chain that is pocket friendly and light on the luggage. • heartisans gives you a platform like no other to showcase the pride you carry about your hometown. • The idea was not to turn a blind eye to the issues that hold back the largest democracy from meteoric rise either. Messages on child labour, global warming, low voter turnouts and arm chair politics also has requisite representation in the range. • So what are you waiting for? Wear your city, carry memories of any place you visited or express your support on a relevant issue on vibrant media. • Visit to see how diversity can be fun. There will be periodic additions. So keep coming back as there is something for everyone.Couple of heartisans designs
  4. 4. The journey so far……• In a span of three months, since inception in October 2009, heartisans was launched commercially through the online channel through its association with, a pioneer customised merchandise portal in India. This enables customers to choose the medium of display for their favourite designs and get it door delivered in just a few days.• heartisans opened its first store in Rajarajeswari Nagar in Bangalore around the same time.• A two day sale at one of the premier IT companies in Bangalore in January this year drew rave responses and set the momentum for the foray into commercial retail space. heartisans store (above) and image from the two day sale at a corporate campus
  5. 5. The journey continues• Heartisans had a brief yet eventful exposure at Rex Fashions, Velachery. It was wonderful for a start up to be displayed alongside well established brands like Proline, Nike, Lee, Levi’s etc.• heartisans had a rack at Landmark, Forum Mall, Bangalore for some time where the cosmopolitan customer profile was really appreciative of the concept and the media of presentation on offer.• There is a presence at Landmark, ChennaiOne Sez, The heartisans rack at Rex Thuraipakkam, where the young tech folks can buy these Fashions, Chennai as good gifting options for their colleagues’ bitrthdays and other events.• heartisans also provides design-to-deliver services which involves creating designs on a specific theme for an event and co-ordinate for delivery of the souvenirs through affiliated companies. A valuable relationship with India I care ,an NGO has helped heartisans establish a foothold in this segment. The heartisans rack at Landmark, Forum Mall
  6. 6. What’s the latest?• heartisans set up a stall at the Trade Consumer Fair in Thane between Dec 15th to Dec 20th 2011• The response was very encouraging and the event helped the brand reach out to a completely new segment• The tone of the customers changing from asking for a specific colour to asking for specific city based designs was a quick journey in the right direction• heartisans is now in discussions with a few institutes where a similar model can be adopted as part of a strong brand - building plan The Thane Show
  7. 7. Future Plans – The ideal trajectory• Plans are to take heartisans to take the next level by making the merchandise available across the country through tie ups with chain stores in the apparels and gifting segment.• This brand should be the first on people’s recall as far as celebrating Indian diversity is concerned.• Heartisans will build relationships with inbound travel agencies and stores located in airports as these the t shirts and other souvenirs can really be a happy take away for foreign tourists.• Setting up Captive Stores at IT campuses will get the youth an avenue to represent their roots in a positive manner. As this is also the largest contingent of people who would be overseas on project assignments, they could promote brand India with this themed merchandise. heartisans brochure• Build a robust franchisee network with like minded individuals who have a passion for entrepreneurship as well as India as a brand to reckon with
  8. 8. The team and its location• heartisans is the brainchild of Arun Sriram, a Chartered Accountant who started this venture in 2009 after spending close to ten years in finance and audit portfolios.• A passionate group of freelance artists from different cities have helped to make Arun’s colourful ideas a reality.• For any trade enquiries, please feel free to mail us at• You can also reach Arun anytime at +91 96118 09746.
  9. 9. Thanks for your time!