2. SARAH GEE
Philanthropist
Arts Lover
Marketer
Fundraiser
3. SARAH GEE
Bored Philanthropist
Bored Arts Lover
Bored Marketer
Fundraiser
Bored
4. TRADITIONAL ARTS
FUNDRAISING
• Public sector funding
• Trusts and foundations
• Individual givers
• Corporate supporters
• Community & events
5. WHY CROWDFUNDING?
Economic circumstances: biggest potential is
in individual giving
Need for new and/or deeper relationships
Demographic & technological changes
Definition of madness
Putting the fun back into fundraising
6. A JOINED UP APPROACH?
FREQUENCY MEMBERSHIP GIVING
Legacies
Frequent attender Regular donation
Friend Major
(£40 per year)
donors
Regular attender
Single donation
Irregular attender
Priority Mail List
(£5 per year)
New attender
Free Mailing List
Non attender
Source: Katy Raines,
The Leaky Bucket
9. HOW DOES IT WORK?
Project
Raise
money
Benefits
Advertise
10. WHAT WORKS?
Choosing project & benefits wisely: make it fun & sexy
Planning – this is a serious campaign
Artists / marketing / digital / fundraising working
together
Being creative
11. WHY ANGELSHARES?
• Flexible approach – not all or nothing
• Built by a fundraiser – Gift Aid
• Creating relationships needs data
12.
13.
14.
15.
16. POSSIBLE BENEFITS
• A lapel badge
• A cloth bag with your company logo on it
• A certificate of thanks, signed by Patrick Stewart
• An invitation to attend a rehearsal
• Afternoon tea with the cast and crew
• The chance to have your name sewn into David
Tennant’s costume
• Sponsor Yorick’s skull: have your name inside it in
Swarovski crystals and get it at the end of the run
17. BARRIERS TO SUCCESS?
• Not having enough supporters in the first place
• The ‘Fry Factor’
• Insufficient planning: use all customer touchpoints
• Lack of ‘digital’ knowledge
• Always wanting ‘jam today’
• Silo thinking between departments
• Fear of trying something new
• Fear of failure
