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Nuove Skills e l'evoluzione delle competenze

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Slides di supporto agli speech:
"I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n°4/2013" (marzo 2018)
"Skills and Job - Lavorare nel web, I nuovi profili professionali" (Aprile 2018)

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Nuove Skills e l'evoluzione delle competenze

  1. 1. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n°4/2013 www.scuolainnovativa.com info@scuolainnovativa.com intervento a cura di: Massimo Nava
  2. 2. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Intro Nuove tecnologie. Nuovi ruoli. Nuove Skills richieste. In un mercato in costante evoluzione cambiano le abitudini di utenti, consumatori e aziende, mentre la tecnologia condiziona la percezione delle identità e la gestione dei flussi di lavoro. Next stop: VR & AR
  3. 3. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Web Digital Social MassMedia Intrattenimento Mercati e persone in rapporto costante di reciproca influenza “every 60 seconds” (Marzo 2018)
  4. 4. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Dentro, fuori e attraverso la rete, tra metacomunicazione, “quarta parete” trans-mediale e advertising Identità (valori trasmessi) Reputazione (percezione esterna) Coinvolgimento (entertainment) Visual (riconoscibilità) Storytelling (individualità) 3 5Cardini della vita digitale
  5. 5. La comunicazione va ripensata, senza confonderla con il marketing né con la connessione Piero Dominici Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
  6. 6. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Community e Aggregazione Universi organici condivisi da conoscere, valutare, coinvolgere. Social Media Map 2018 https://www.ovrdrv.com/social-media-map SOCIAL MEDIA MAP • 2018 NETWORKS Facebook Twitter Snapchat Google+ vTime MUSIC Spotify Soundcloud Bandcamp Last.Fm Myspace Playmoss Pandora 8Tracks REVIEWS Trip Advisor Amazon Customer Reviews Google My Business G2 Crowd Yelp Angie’s List Glassdoor Yot Po Better Business Bureau PROFESSIONAL LinkedIn Slideshare Workplace Viadeo Xing Rallypoint Muck Rack Researchgate Academia.Edu Yammer Salesforce Chatter Convo Sermo The BMJ Swabr Slack AngelList Classmates The Dots LISTENING Tracx Engagor Buzzbundle Netbase Hootsuite Tweetdeck Lithium Sendible Synthesio Brandwatch Netvibes Trackur Audiense Conversocial Socialsearch Ifttt LIVESTREAMING Facebook Live Periscope Youtube Live Houseparty Ustream Livestream YouNow Rooms Streamup Twitter Live Instagram Stories GAMING Steam Xbox Live PlayStation Origin Blizzard Entertainment Twitch Zynga Discord Teamspeak Cellufun Gaia RECRUITING Indeed CareerArc Glassdoor LinkedIn Upwork Thumbtack Guru TaskRabbit Jobvite TalentBin Anthology PeopleFluent Ascendify INTERNATIONAL Qzone Vkontakte Renren Odnoklassniki Douban Kaixin001 Baidu Tieba Skyrock Mixi.jp Cloob Taringa Badoo Tencent QQ meinVZ Tixxt Facenama PAYMENT Venmo PayPal Facebook Marketplace Fancy Spreesy Dwolla NEWS The Skimm Reddit Buzzfeed Blog Lovin’ Feedly Scoop.It Banjo Everypost Storify Medium Flipboard Mashable Buzznet Stumbleupon INFLUENCER PLATFORMS Tapinfluence Hypr  Mavrck Izea NeoReach Revfluence RhythmOne Linqia Speakr Ambassador Expercity FameBit Influicity LOCAL & LOCATION Foursquare Eventbrite Waze Meetup Nextdoor MeetMe Swarm TripCase REFERENCE Wikipedia Answers Yahoo! Answers Quora Ask.Com Piazza CROWDFUNDING Kickstarter GoFundMe Indiegogo CrowdRise YouCaring Crowdfunder Crowd Supply Experiment Chuffed DonorsChoose Betabrand Donorbox TRAVEL Airbnb TripAdvisor Wayn Lonely Planet Couch Surfing Tripline Tripit Tripr Hello el Trip.com Hotel Tonight Travelocity VIDEO SHARING YouTube Vimeo Vevo Tapstack Screencast Musical.ly Wistia Funny Or Die GoPro Tout Google Play Apple Music MANAGEMENT & TRACKING Socialeye Hootsuite GaggleAMP Sproutsocial Sprinklr Simply Measured TrackMaven Syncapse Oracle SRM Cision Sysomos Crowdbooster Salesforce Social Studio Buffer Social Flow How ociable Socialware Trend pottr Followerwonk Synaptive Klout Hub pot Tweet eck Sniply Marketo Oracle Social Marketing Pardot POSTCASTING Sound loud Podcasting iTunes Stitcher Pocket Casts Overcast Spotify The Podcast Host SHARE: PHOTO SHARING Instagram Pinterest Flickr Imgur Photobucket Giphy Weheartit Shutterfly Stocksnap Dropbox Snapfish DATING Tinder Match Grindr OkCupid Her Bumble Zoosk Plentlyoffish Hinge Tagged Badoo Kiwibox MESSAGING Skype WhatsApp Kik Line Groupme Messenger WeChat Vibes Tango Google Hangout Viber Telegram HEALTH & FITNESS My Fitness Pal Strava Fitbit Lose It! MapMyRun Nike+ Run Club Runkeeper Couch To 5K BLOGGING Wordpress Tumblr Blogger Squarespace Ghost Medium Wix Weebly Storify Svbtle Xanga LiveJournal SOCIAL MEDIA SERVICES Download this PDF. The links are live.
  7. 7. Nessuno conta il volume della pubblicità che gestisci; ricordano soltanto l'impressione suscitata. Bill Bernbach Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
  8. 8. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA SEARCH MARKETING MAP • 2018 ANALYTICS Google Analytics Google 360 Adobe Analytics Piwik Open Web Analytics Clicky Woopra Mixpanel Webtrends Visualiq IBM Enterprise Marketing Mgmt Nextanalytics Bizible Mixpanel.com Amplitude.com APP SEARCH Google Play Fnd iTunes Amazon Apppicker Appcrawlr Appolicious Appshopper Apptism Appbrain ARCHIVAL SEARCH Internet Archive Google News Archive Search National Archives Wayback Machine Milled INFOGRAPHIC SEARCH Infographiqs Visual.ly KEYWORD TOOLS Google Keyword Planner Bing Keywords Ubersuggest Soovle Ntopic Google Trends Wordtracker Spyfu Answerthepublic Keywordwrapper LANDING PAGE TESTING VWO Hotjar Optmyzer Ion Crazyegg Google Pagespeed Insight Unbounce Optimizely LOCAL/GEOGRAPHIC Google Local Yelp Foursquare Citysearch Facebook Places Linkedin Company Search Yellow Pages Super Pages Local.Com NEWS SEARCH Google News Yahoo! News Bing News Daily Earth Newslookup Popurls PAID SEARCH TOOLS Google Adwords Editor Bing Ads Editor Marin Software Aquiso Kenshoo SEMrush Spyfu Clickable Latlong.net Quarizmi SCHOLARLY SEARCH Google Scholar Academic Info Ref Seek Intech Open Eric.edu Citeulike Base Libguides SEARCH EDUCATION Overdrive Interactive Blog Search Engine Land Moz Blog Search Engine Roundtable Search Engine Watch Search Engine Journal ClickZ Marketing Land Inside Adwords Google Webmaster Central Blog Copyblogger Blog Internet Marketing Ninjas Blog SEMrush Blog Brad Geddes Federick Vallaeys Avinash Kaushik SEARCH ENGINES Google Bing Yahoo Duckduckgo Ask Dogpile Ixquick Naver(South Korea) Eniro (Sweden) Baidu (China) Yandex (Russia) Onet.Pl (Poland) Aol SEO TOOLS SearchEye Google Webmaster Central Blog Bing Webmaster Tools Brightedge Moz Open Site Explorer Moz Analytics Raven Screaming Frog Majestic Seer SEO Toolbox Builtwith Authoritylabs Linkstant Ahrefs SHOPPING SEARCH Google Shopping Yahoo Shopping Goodsearch Nexttag Pricegrabber Pronto Retailmenot Shopzilla Savings Amazon SOCIAL MEDIA SEARCH Twitter Advance Search Social Searcher Uvrx Talkwalker TRAVEL SEARCH Google Flights Momondo Tripadvisor Hipmunk AirfareWatchdog Oyster Airbnb Vrbo Hotwire Trivago Kayak Priceline Expedia Flight Status Skyscanner Hopper Jetradar Skiplagged Turo Getaround VIDEO SEARCH Youtube Google Video Search Bing Video Vimeo Dailymotion Metacafe Vidme Blinkx Liveleak Videosift VOICE SEARCH Amazon Alexa Apple Siri Google Voice Cortana Bixby RESEARCH Quantcast Alexa Google Display Planner Moat Spyfu TAG MANAGEMENT Google Tag Manager Ensighten Tealium Signal Qubit B2B SEARCH Business.com Skilledup Kompass Masterseek Jayde LinkedIn Sourcetool.com Crunchbase BROWSER EXTENSIONS Firefox Developer Tools User-Agent Switcher SEOquake Rank Checker RankQuest Ghostery Chrome Tag Assistant Mozbar SERP Workbench Open SEO Stats Majestic Backlink Analyzer Supermetrics Facebook Pixel Helper EVENTS Search Marketing Expo Web Analytics Wednesday Searchlove Mozcon Content Marketing World Inbound Brightedge Share FORUM SEARCH Reddit Boardreader Patient Digg Metafilter Slashdot Boing Boing IMAGE SEARCH Google Image Search Bing Image Search Yahoo! Image Search Smithsonian Institiution Archives Library Of Congress Imgur CC Search Everystock Photo Pinterest Flickr 500Px Vi.Sualize.Us Noun Project Unsplash COMPETITIVE INTELLIGENCE Brandverity SEMrush Spyfu Ispionage Whatrunswhere Similarweb Moat SHARE:SEO + SEM SERVICES Download this PDF. The links are live. Strategia e Creatività + Tools + Riconoscibilità + Mood + Qualità + Analisi Search Mktg Map 2018 https://www.ovrdrv.com/search-map/
  9. 9. La reputazione è riconoscibilità. E’ il fil rouge necessario in una matassa caotica e disordinata Massimo Nava Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
  10. 10. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Have something to add? Contact us at ai@ovrdrv.com ARTIFICIAL INTELLIGENCE MARKETING MAP • 2018 BEHAVIOR ANALYTICS Cogito Corp Afiniti Altocloud Dscvry Leadcrunch CHATBOTS Botsify Botsociety Brain Bot Brainshop Microsoft Bot Framework Pandora Bots FlowAI Flowxo Gupshup Bot Mother Talla Microsoft Luis AI Morph.AI myBot NLPbots Octane AI Personality Forge Rebot Me Recast AI Telegram Messenger Zabaware Inforobo Watson COMMUNICATIONS Dialog flow Avaamo Bottr Slack Yammer Facebook Messenger Stride CONTENT Concured Find The Ripple Phrasee BloomReach Idio Automated Insights Wordsmith Twizoo Narrativ CONVERSATION INTELLIGENCE Talk IQ ONE.AI Chorus AI Gong Voicefox Gainsight Totango CRMs Tact AI Getbase Kluster People AI Growbots Insidesales CognitiveScale Microsoft Dynamics 365 Kreato CRM Nova Software Salesforce Pega CROSS-CHANNEL MARKETING Appier Oracle Marketing Cloud Kahuna CROSS-DEVICE ADVERTISING Adbrain Drawbridge SmarterHQ IMAGE ANALYSIS Emotient Amazon Rekognition Google Cloud Vision API Clarifai Apple Vision LEAD SCORING Mintigo Aviso Cien Everstring Infer Lattice Engines MARKETING PLATFORMS Albert AI Oculus360 Amplero Boomtrain Emarsys Retentionscience MESSAGING Msg Presence AI Bowtie Whatsapp PERSONALIZATION Grey Jean Technologies Personali Automat Drift Knowmail Number Eight Wayblazer Rich Relevance PAID MEDIA Acquisio Adbasis Adlucent AdWords Bing Ads Boomtrain CB insights Cognitiv Facebook Frank Iotech Kenshoo Magnetic Marin Software MediaIQ quarizmi Sizmek-Rocket Fuel Stackadapt Teemo Trapica Watson Ads Xaxis YouTube RECOMMENDATION ENGINES Apptus Heron Crowd Emotion Narrative Science Dataxu Demand Base Global Data Seldon SEO BrightEdge MarketBrew Acrolinx Onespot Can I rank MatrixSEO Wordlift SOCIAL Rocco Conversocial Converseon Insightpool Sysomos Unmetric Crimson Hexagon STRATEGY & DATA ANALYSIS eContext Video Agnostic Datorama Lucy Scaled Inference Vidora TEXT ANALYTICS Theysay Aylien Google Cloud Natural Language iPerceptions Lexalytics VIRTUAL AGENTS Conversica Botlibre Julie Desk Nina IPsoft Bellgram X.ai WEBSITE DESIGN Adobe Sensei b12 Firedrop Sentient Ascend The Grid Wix Adi SHARE: Download this PDF. The links are live. Tecnologia e Opportunità + Piattaforme + Team & Skills + AI & Bot + Behaviors + Trans-media + Big Data + Apps AI Mktg Map 2018 https://www.ovrdrv.com/artificial-intelligence-map/
  11. 11. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Concept Il "sapere" o il "saper fare" non bastano più. E’ necessario "saper comunicare il sapere" e "saper comunicare il saper fare" (abstract Piero Dominici)
  12. 12. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Nuove tecnologie, Nuovi linguaggi, Nuove necessità WEB COMMUNITY MANAGER WEB PROJECT MANAGER WEB ACCOUNT MANANGER USER EXPERIENCE DESIGNER WEB BUSINESS ANALYST WEB DB ADMINISTRATOR SEARCH ENGINE EXPERT WEB ADVERTISING MANAGER FRONTEND WEB DEVELOPER SERVER SIDE WEB DEVELOPER WEB CONTENT SPECIALIST WEB SERVER ADMINISTRATOR INFORMATION ARCHITECT Nuove Skills definite per l’accesso al mercato del lavoro e delle competenze certificate DIGITAL STRATEGIC PLANNER WEB ACCESSIBILITY EXPERT WEB SECURITY EXPERT MOBILE APPLICATION E-COMMERCE SPECIALIST ONLINE STORE MANAGER REPUTATION MANAGER KNOWLEDGE MANAGER WEBAUGMENTED REALITYEXPERT E-LEARNING SPECIALIST WEB DATA SCIENTIST WIKIPEDIAN DIZIONARIO DEI PROFILI DI COMPETENZA PER LE PROFESSIONI ICT http://bit.ly/skills-3a-gen
  13. 13. La tua storia non finirà mai se i tuoi capitoli sono condivisi Viola Shipman Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA
  14. 14. Profili Privacy e Web nell’ICT con certificazioni Accredia e UNI Unindustria Reggio Emilia 26 marzo 2018 I nuovi profili web previsti dalle norme UNIe regolamentati dalla legge n° 4/2013MASSIMO NAVA Massimo Nava (a.k.a. Artlandis) www.artlandis.net
  15. 15. Relatore: Massimo Nava (Creative Strategist & Teacher) Lavorare nel web, I nuovi profili professionali INTRO Web | Digital | Social | Mass | Media Mercati e persone: il rapporto costante Nuove tecnologie. Nuovi ruoli. Nuove Skills richieste. Organizzato da Accreditamenti e Convenzioni

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