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Facebook Evolution - Come gestire la comunicazione su FB

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Slides del webinar "Facebook Evolution - Come gestire la comunicazione su FB"

Elenco completo dei webinar: http://artlandis.eventbrite.it

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Facebook Evolution - Come gestire la comunicazione su FB

  1. 1. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net FACEBOOK EVOLUTION Il brand, tu, i tuoi fan...
  2. 2. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net COSTRUIRE UNA BUONA STRATEGIA 1. Il Brief Chi è l’azienda e in quale settore opera; La situazione attuale dell’azienda L’oggetto della strategia Le keywords 2. Studio ambientale Il mercato dell’azienda: situazione attuale e previsioni; I competitors: analisi e confronti Il web: trends e studi di mercato 3. Il target dell’azienda; Target e profilazione Profilazione dell’utente (orizzontale e verticale) Scheda delle aree online di riferimento (dove agisce il target) Ricerca dei riferimenti tematici online (canali, blog, bloggers) 4. Flusso dati Valutazione sulla “homepage” di riferimento (blog/landing/sito/aggregatore); Studio e sviluppo dei contenuti necessari (testi / grafica / link di riferimento); Strumenti (database azienda, newsletter, altro) 5. Ritmo e tempistica Durata dell’azione; Fasi della strategia; Programmazione aggiornamenti; Conclusioni
  3. 3. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net. Welkom kit, Bonus & Gadget Contenuti orientati (partecipativi) al Target CoMarketing, Ambient Marketing, Design & Comunicazione visiva (offline marketing)
  4. 4. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net LE FAN PAGE (struttura e opportunità)
  5. 5. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net LE FAN PAGE Configurazione e Design
  6. 6. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net LE FAN PAGE Applicazioni di terze parti
  7. 7. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net LE FAN PAGE Applicazioni Iframe e FBML
  8. 8. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net LE FAN PAGE HTML5, iPad, SSL
  9. 9. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net FAN PAGE, SOCIAL E SITI WEB
  10. 10. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net LE FAN PAGE HTML5, iPad, SSL
  11. 11. Docente: Massimo Nava aka Artlandis Webinar: http://artlandis.eventbrite.com Page: http://artlandis.net LE FAN PAGE Eventi, Concorsi, Contest

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