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BRAND NEW DAY: WEB MKTG (2019)

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BRAND NEW DAY: WEB MKTG
Vademecum percorsi di #Web #Marketing (aggiornata)
Novità, step-by-step, ruoli professionali, regole e orientamento generale.

Artlandis’ Social Wall: https://about.me/artlandis

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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BRAND NEW DAY: WEB MKTG (2019)

  1. 1. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) NEW WORLD NEW ROLE KICKOFF WORKSHOP REGOLE UNIVERSALI OBIETTIVI DEL PERCORSO QUOTES
  2. 2. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) Sito progetti didattici (novembre 2018) www.artlandis.net Social Wall about.me/Artlandis Storytelling explained (vedi mappa canali di Artlnadis su Slideshare) Canali Educational (in evidenza) Pinterest References Telegram Podcast Youtube Video webinar Quora Q & A Slideshare Infografiche, modelli e slides Facebook Group (dedicato) Artlandis' Tutor Live NEW WORLD NEW ROLE KICKOFF WORKSHOP REGOLE UNIVERSALI OBIETTIVI DEL PERCORSO QUOTES
  3. 3. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) NEW WORLD NEW ROLE What's new? Tutto è cambiato negli ultimi 12 mesi... Web Marketeer (standard) Conosce le regole di mercato ed i suoi strumenti; applica modelli di business "tradizionali", con approccio accademico, demandando la fase sperimentale a terze parti. Poco flessibile alle novità. difficilmente incline al cambiamento. E' una figura parte integrante di un team, raramente autonomo. Web Marketeer (new) Segue le regole di mercato sperimentando direttamente novità e cambiamenti, perseguendo l'adattabilità di strumenti, informazioni, analisi e modelli di business. Votato alla flessibilità interagisce con altre figure professionali integrando competenze "in prestito" utili ad ottimizzare il proprio operato Web Marketeer (Pro) Evoluzione della figura precedente, è un ibrido che agisce con dimestichezza anche in ambito realizzativo favorendo l'interazione con figure divese e complementari. Assimilabile al Creative Strategist può lavorare in autonomia e sa adattarsi velocemente al cambiamento richiesto dal mercato di riferimento. KICKOFF WORKSHOP REGOLE UNIVERSALI OBIETTIVI DEL PERCORSO QUOTES
  4. 4. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) NEW WORLD NEW ROLE KICKOFF Who Chi sei tu? Quali compentenze o caratteristiche pensi di avere? Hai dei canali personali? Qual è il tuo percorso di studi? Chi vuoi essere? Quali competenze vorresti ottenere? Qual è il tuo obiettivo professionale? In quale mercato o settore ti piacerebbe lavorare? What Concetti Chiave Sviluppare capacità di pensiero Sviluppare capacità di analisi Dinamiche essenziali del web mktg Anatomia, struttura e fenomenologia dei Social Media Fenomenologia Strumenti Community Advertising Identificare ruoli professionali di riferimento (Nuove Skills) Comprendere le dinamiche di mercato (fornitore, cliente, progetto, relazione) Pianificazione e organizzazione attività Strumenti di supporto e utilità Trends e capacità di adattamento Storytelling e Trans-medialità L'intrattenimento è una leva preziosa Scegliere tempi e reazioni è fondamentale. Strumenti Infografiche e Mappe di Artlandis di terze parti App + Software (web based, smartphone, desktop) Ufficiali Di supporto Alternativi Organizer | Scheduling | Calendar SM Management & Analysis Tools Creative Web based (Canva, Spark, ecc...) Desktop App (smartphone) Library Brand Assets Success Stories Kit & mockup Images, video, animations References when Durante il corso Seguendo le lezioni In privato Materiali didattici forniti da Artlandis Ricerca e sperimentazione diretta Where online Gestionale Wordpress dedicato (a cura di Artlandis) documentazione Infografiche, mappe e slides cloud Materiali premium social media Gruppi di supporto Artlandis Why I mercati cambiano continuamente. I ruoli si adattano e mutano accogliendo nuove abilità. La quotidianità cambia insieme con le abitudini dei consumatori. Gli strumenti si evolvono, crescono e offrono perfomance di livello. L'interazione e il coinvolgimento diventano leve essenziali. Ergo è necessario Studiare Sperimentare Ragionare Contestualizzare Applicare Metodo "Iterativo" how handmade Produzione personale (varia) suggestions online Softwares Tools & Cloud Apps I tuoi canali Sperimentazione Metodo flusso organizzativo e operativo Specifica Per creare Per organizzaare Per gestire i progetti WORKSHOP REGOLE UNIVERSALI OBIETTIVI DEL PERCORSO QUOTES
  5. 5. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) NEW WORLD NEW ROLE KICKOFF WORKSHOP Phase 1: Storyteller Dices Gamification (sviluppo di una storia "casuale" con dadi da gioco appositi) Phase 2: SixteenCases Simulation (Sviluppo di progetti simulati - 16 brief completi creati da Artlandis) Phase 3: personale Portfolio (Ideazione e sviluppo identità personale) Extras 1: PlasticTheory eMagazine aggregativo (progetto editoriale / community) Extras 2: CreamyWonderland Progetto eCommerce adv (sviluppo identità, piattaforma ecommerce avanzato e strategia dedicata) Extras 3: StrangerDays Trans-media adv (progetto Cinematografico simulato: "fake film": dal concept alla promozione) Special 1: Visual & Style Corso di grafica e linguaggi visivi (open) Special 2: Design for Marketing Corso di grafica e strategia visiva (open) Esercitazioni / Simulazioni personali (Lezioni da seguire nei gruppi di supporto online) Progetti collaborativi aperti + video lezioni dedicate (Lezioni da seguire attraverso canali dedicati) REGOLE UNIVERSALI OBIETTIVI DEL PERCORSO QUOTES
  6. 6. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) NEW WORLD NEW ROLE KICKOFF WORKSHOP REGOLE UNIVERSALI Il sapere Sapere, Saper essere, saper fare Saper Comunicare il Sapere Saper Comunicare il Saper Fare L'interazione che la parola comporta forma Vs sostanza Vs percezione. La teoria resta, la pratica cambia, la teoria si adatta. Il mercato è la meta, il sentiero è il tuo metodo. Le competenze e le conoscenze diventano rapidamente obsolete I pilastri di base (di ieri, di oggi, di domani): Identità Reputazione Storytelling (& Stories) Coinvolgimento Visual Be an outsider: impara le regole, a volte infrangile, sempre sperimenta. Usa il "metodo fluido": adatta azioni ordinarie e/o "necessarie" alla pubblicazione online trasformando gesti e abitudini nella relazione con piatttaforme e canali strategici crea esclusività associando contenuti "speciali" a singole piattaforme (non ripeterti) organizza la relazione di "scambio" tra i canali, in chiave trans-mediale Divertiti (e diverti) Identifica la chiave di lettura funzionale più interessante e coinvolgente. OBIETTIVI DEL PERCORSO QUOTES
  7. 7. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) NEW WORLD NEW ROLE KICKOFF WORKSHOP REGOLE UNIVERSALI OBIETTIVI DEL PERCORSO Sviluppare capacità di pensiero Sapersi adattare ai cambiamenti frequenti Riuscire a rapportarsi al "contesto" di riferimento. Essere autonomi, il più possibile Essere creativi, se possibile. QUOTES
  8. 8. BRAND NEW DAY: WEB MKTG MASSIMO NAVA (AKA ARTLANDIS) NEW WORLD NEW ROLE KICKOFF WORKSHOP REGOLE UNIVERSALI OBIETTIVI DEL PERCORSO QUOTES Siamo Community. Siamo storie. Siamo empatia necessaria (Artlandis) La comunicazione va ripensata, senza confonderla con il marketing né con la connessione (Piero Dominici) Lo storytelling è la via migliore per mettere idee al mondo – Robert McKee Uno storytelling di qualità ispira un dialogo di qualità – Robert McKee La tua storia non finirà mai se i tuoi capitoli sono condivisi – Viola Shipman Un effetto speciale senza una storia è una cosa noiosa – George Lucas Nessuno conta il volume della pubblicità che gestisci; ricordano soltanto l'impressione suscitata (Bill Bernbach) Nella società iper complessa non sono più sufficienti il "sapere" o il "saper fare": dobbiamo "sapere", dobbiamo "saper fare", ma dobbiamo anche "saper comunicare il sapere" e "saper comunicare il saper fare" (Piero Dominici) Quello che hai è quello che hai, quello che fai con quello che hai è molto più interessante. (City of Ember)

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