Social Media is Your New Business Card Session 1 Getting Started www.artizondigital.com 503.213.4480
 
Social Media Overview
Domain-User Profile Name <ul><li>Your username/profile and domain/website name are your social media networking “brand”.  ...
Domain Name Basics <ul><li>Brainstorm for 5 top keywords that people would search to reach your website. </li></ul><ul><li...
Profile Basics <ul><li>Choose a profile name to use across all your social networks – your social brand </li></ul><ul><li>...
Profile Basics <ul><li>Create a short but detailed profile description highlighting you and your business. </li></ul><ul><...
<ul><li>Use these tools to check availability of usernames and domain names. </li></ul>Username Check http:// www.username...
WordPress <ul><li>Zero cost – open source software </li></ul><ul><li>http://wordpress.org </li></ul><ul><li>Over 25M users...
Choosing a Hosting Company <ul><li>Bluehost hosting is $6.95 per month and includes: one free domain, great customer servi...
Installing WordPress <ul><li>Bluehost makes installing WP easy and fast with Simple Scripts.  </li></ul><ul><li>Follow thi...
Press This <ul><li>Make a post in less time than it takes to drink your morning cup of coffee with automated blogging from...
Prep Work for Session 2 <ul><li>Secure/select your domain and user name </li></ul><ul><li>Set up your hosting  </li></ul><...
Session 2 Connecting Through WordPress <ul><li>WordPress walk through </li></ul><ul><li>Connecting through WordPress to yo...
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Social Media 101: Social Media Your New Business Card - Getting Started with WordPress

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This seminar covers the basics you need to create the a WordPress hosted blog. The hub of your social media network. The topics include:

Choosing a Domain
User Profile Name
WordPress
Choosing a Hosting Company
Installing WordPress with Blue Host
Press This

Published in: Education, Technology, Business
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Social Media 101: Social Media Your New Business Card - Getting Started with WordPress

  1. 1. Social Media is Your New Business Card Session 1 Getting Started www.artizondigital.com 503.213.4480
  2. 3. Social Media Overview
  3. 4. Domain-User Profile Name <ul><li>Your username/profile and domain/website name are your social media networking “brand”. </li></ul><ul><li>Your domain name is your web address: rosecitycre.com - the .com stands for commercial business. </li></ul><ul><li>Your username/profile name is your identity in the social media networking community. </li></ul><ul><li>Careful selection of both increases your presence in Google search results and in the social media network. </li></ul>Domain-User Profile Name
  4. 5. Domain Name Basics <ul><li>Brainstorm for 5 top keywords that people would search to reach your website. </li></ul><ul><li>Do a Google search on yourself. Also search your top keywords. </li></ul><ul><li>Keep your domain unique, short, easy to remember and type – don’t use hyphens </li></ul><ul><li>1031 Guru – Google search this for Bob Nelson </li></ul><ul><li>Name your site after your domain </li></ul>
  5. 6. Profile Basics <ul><li>Choose a profile name to use across all your social networks – your social brand </li></ul><ul><li>You can get an SEO trifecta if your profile name, domain name and blog title are all the same. </li></ul><ul><li>Choose a easy and memorable name: </li></ul><ul><ul><li>Craig Johnson CCIM </li></ul></ul><ul><li>Use a professional looking self-photo </li></ul>
  6. 7. Profile Basics <ul><li>Create a short but detailed profile description highlighting you and your business. </li></ul><ul><li>Fill in all the available fields – many of these fields are searchable with both the site and search engines. </li></ul><ul><li>Include your blog/website links </li></ul>
  7. 8. <ul><li>Use these tools to check availability of usernames and domain names. </li></ul>Username Check http:// www.usernamecheck.com Instant Domain Search http:// www.instantdomainsearch.com Domain-Username Tools
  8. 9. WordPress <ul><li>Zero cost – open source software </li></ul><ul><li>http://wordpress.org </li></ul><ul><li>Over 25M users including CNN and the New York Times </li></ul><ul><li>Search engines love dynamic content </li></ul><ul><li>Huge online resources including: tutorials, plugins, and themes </li></ul><ul><li>Update social media network by simply posting to your site. </li></ul>
  9. 10. Choosing a Hosting Company <ul><li>Bluehost hosting is $6.95 per month and includes: one free domain, great customer service and easy Wordpress installation. </li></ul>From: LinkedIn WordPress User Group Topic: Best Hosting Sites for WP? http:// www.bluehost.com /track/artizondigital
  10. 11. Installing WordPress <ul><li>Bluehost makes installing WP easy and fast with Simple Scripts. </li></ul><ul><li>Follow this simple tutorial from the helpdesk or have tech support walk you through: </li></ul>https:// www.bluehost.com/cgi/help/wp_install
  11. 12. Press This <ul><li>Make a post in less time than it takes to drink your morning cup of coffee with automated blogging from your web browser. </li></ul><ul><li>Make Use Of Tutorial for installing and using The Press This Bookmarklet: </li></ul><ul><li>http://www.makeuseof.com/tag/automate-blogging-tasks-with-press-this-for-wordpress </li></ul>
  12. 13. Prep Work for Session 2 <ul><li>Secure/select your domain and user name </li></ul><ul><li>Set up your hosting </li></ul><ul><li>Install WordPress </li></ul><ul><li>Join the LinkedIn, Facebook, and Twitter communities </li></ul><ul><li>Make a post with Press This </li></ul>
  13. 14. Session 2 Connecting Through WordPress <ul><li>WordPress walk through </li></ul><ul><li>Connecting through WordPress to your social media community. </li></ul><ul><li>Make search engines love your posts. </li></ul>www.artizondigital.com 503.213.4480

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