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ArtistWorks Video Exchange Learning


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ArtistWorks is the creator of twice-patented Video Exchange eLearning ®. Our concept and platform are used to teach music online with 36 world-renowned musicians. Our current $1.6M raise is to build and promote the ArtistWorks School of Music Certificate Program and to add more remarkable musicians to our roster. The evolution of our idea and platform will lead us to launch a multi-vertical marketplace for any visually taught subject some time in 2019.

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ArtistWorks Video Exchange Learning

  1. 1. Patricia Butler, CEO, Cofounder 68 Coombs Street, Napa CA 94559 Office: 707-255-1840 Cell: 707-225-7227 Where MastersCometoTeach
  2. 2. PROBLEMS with online and traditional learning 1:1 teaching not scalable No feedback or evaluation Privileged few get access to subject-matter-experts Unstructured learning .•. abandoned hopes Fragmented industry
  3. 3. •Multi-style learning with Video Exchange® •Ongoing learning conversations •Democratizes access •Centralized destination •Scales 1:1 teaching – experts in online music instruction
  4. 4. We have an industry-unique, unfair advantage: Video Exchange Learning
  5. 5. • Online skill instruction taught by subject masters • Industry-unique, protected technology • Executed a scalable teaching method & proven our concept with music • Next: execute deeper penetration & higher margins NEW Certification Program (Sept 2018) •$250, 12-week program •Guided pathway to mastery •Inspires 60M music makers Most comprehensive music education destination
  6. 6. Total e-Learning Market Self-paced Vocational Corporate Music- Hobbyists Music- Academic $190bn $25bn $30bn $1bn $1.5bn 60M “Music Makers” world-wide seek instruction 7M US high school players 13M US adult players
  7. 7. Business Model •Adult hobbyist & serious amateur, 20-65 yrs old •Seek expert instruction, guidance & validation Auto-renew subscription Certification Program: 1,3 & 12 month 12-week courses, 3 levels $39, $99, $279 $250 Average 55% gross profit Average 80% gross profit NEW
  8. 8. Go To Market/Distribution •Bigger digital marketing budgets are key •Organic search/Search Engine Optimization (SEO) •Conversion Rate optimization •Extensive Digital Marketing •Content &Program distribution (public & cyber schools) •Customer Retention: Certification Program, Collaboration Features, Curating Tools Life Time Value: $310 CPA: $58
  9. 9. COMPETITIVE Advantages & Analysis:  Proprietary&protected“VideoExchange”technology  Proven Business & Financial Models  Ageless Music Content: 5700 hours  Certificate of Achievement Program (Accredited) Video Exchange® NO NO NO NO YES! Certificate/ Accred College NO NO NO YES! Curated teachers Yes NO NO NO YES! Social platform NO NO NO Yes YES!
  10. 10. Our Executive Team David Butler, Chairman & Cofounder AOL VP of Strategy Technology, pioneering technologist (‘88- ’99) of original AOL platform. Inventor of core ArtistWorks technology of “Video Exchange”, original patent holder. (guitar) Patricia Butler, CEO & Cofounder Former President ArtistWorks, Former AVP Merrill Lynch Private Wealth. Creator of ArtistWorks business and financial model, led the patent process and academic accreditation with WASC. (flute, piano) Marc Verissimo, Business Strategy Former Interim CFO, Chief Strategy Officer, Chief Risk Officer at Silicon Valley Bank, Avid Bank board member, Lighter Capital board member Advisors: Montage Capital Tom Armstrong (Ion) We are open to actively involved investors & their expertise
  11. 11. 0 1.5 3 4.5 6 7.5 9 10.5 12 13.5 2017 2018 2019 2020 2021 Revenue EBITDA 56 courses & programs millions 35 courses & programs 43 courses & programs 50 courses & programs REV $3.4M $5.5M $8.0M $10.8M $14M GM 52% 54% 60% 62% 63% EBITDA $276K $1.3M $2.6M $4.2M $6.0M FINANCIALS 62 courses & programs
  12. 12. FUNDINGHistory •Founders bootstrapped $5M Seed Round: $1.6M+ (Preferred Equity Units, $100K/unit) •First Closing $400K complete •$7.0M pre-money UOF: Mobile, marketing/sales, tech scale, wages, content production, certificate program buildout, roster build out Extension of the model: (2019) Multi-vertical subjects taught on Video Exchange marketplace online with subject matter experts teaching many topics.