Celebrity Brand Endorsement in India, Bollywood Celebrity Management, Celebrity Booking Agency,

1. Brand Ambassador CELEBRITY BRAND ENDORSEMENT We Makes it easy for any BUSINESS to Endorse CELEBRITIES Proposed by Powered by www.btown.co.in

2. Brand Ambassador • Who is a Brand Ambassador? • A brand ambassador generally know face recognized by crowed in public and represent your brand/product in a positive way. • Brand Ambassador is popular face recognized by crowed and employed by a company to promote its products or services within the activity known as a branding. Celebrities from the worlds of entertainment and glamour industry are being employed as Brand Ambassadors in order to take advantage of their Stardum, Face Values, Popularity and existing status. Companies have been using Celebrities to represent their products for as long as advertising has existed. John Abraham as the Brand Ambassador for Garnier Men

3. Who we are • Artist Booking INDIA, is a leading Bollywood Celebrity Management and Celebrity Brand Endorsement Agency powered by B-Town Entertainment Private Limited. • Artist Booking INDIA offering integrated solutions and services of Celebrity Brand Endorsement. The fast growing Celebrity Management Agency, Artist Booking INDIA has a very strong network in Bollywood, TV Serials and Music Industry. We offer complete solutions of Celebrity Brand Endorsements from selecting the right Celebrity for a brand, doing research on a Celebrity fit, Strategy to optimize Celebrity association with the Brand, Logistics Management and briefing on the new developments on the Brand to the Celebrity.

4. What we do • With over 5 years of experience in the domain of Celebrity Management and Celebrity Brand Endorsement, Artist Booking INDIA understands the real essence of Celebrity Brand Endorsement. The process of choosing a celebrity as the face of a brand is a scientific one and is arrived at after detailed research and deliberation at the Company. Artist Booking INDIA has the direct contact with Bollywood Stars, TV Shows & Serials Celebrities, Musician, Writers, Directors, Fashion Designers, established Celebrities and promising newcomers. • In the celebrity endorsement process, we understand the Objective of your brand, it's positioning in the industry and the budget allocated for the endorsement. We also provide consultancy to our clients to utilize the celebrity endorsement in the best possible manner in the specified contract duration. • At Artist Booking INDIA, we believe that just like each celebrity has a unique quality and identity, so does each brand, and this is the connection we try to establish through our endorsements. Finding the perfect fit for a brand as well as for a celebrity is our main objective. Our team recognizes the true value of each celebrity and does its best to nurture the same and deliver to the table, more than just what is expected. Artist Booking INDIA Makes it easy for any BUSINESS to Endorse CELEBRITIES

5. What we can • We can help you link up with any Bollywood Star or TV Serials celebrity to sign as your Brand Ambassador for your company or products, whose credibility you can rely on. By having a wellsuited brand ambassador, your brand can profit from the celeb’s popularity, credibility and success. • With our expertise, you can be sure of connecting with the celebrity who is perfectly-matched to your brand ethos and is thus has a powerful influence on the minds of your customers; they now perceive your brand in a more positive light. • Our firm can help your brand associate with the right celebrity and thus boost your brand value, enhance your brand image and connect to the mass. Your brand can stand out from the multitude of other brands by having an exclusive celebrity brand ambassador in your budget. • We can contact directly with any Bollywood Stars, TV Celebrities, Musicians and all other celebrities of entertainment, music and fashion industry in a single call. • We can help you to sign your Brand Ambassador in a easy and simple process. Ignite your brand using the fame and value of celebrities.

6. What is Celebrity Brand Endorsement? • When a Celebrities or popular person easily recognized in crowed endorses a Brand, called Celebrity Brand Endorsement and it helps promote a product to increase the purchasing volume. Celebrity Brand Endorsement is a panacea for all marketing woes. It serves as an aid to expedite brand recall and influence consumer behaviour and purchase. • Celebrity endorsers enhance awareness of a company’s advertisement, create positive feelings towards brands and are perceived by consumers as more amusing. • In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today, most of the popular brands are being endorsed by a famous personality either from entertainment industry, fashion industry or sports arena.

7. Why Celebrity Endorsement? • Using a celebrity in advertising causes to influence brand attitude and purchase intentions of customers in a positive way. • When celebrities appear on print or electronic media to advertise a product or service, they immediately catch the attention of consumer. • The influence will be stronger if the celebrity endorses the same product or service for a longer period and consumes also. • Celebrity endorsement strongly affects consumers’ memory and their learning approach too. This is because of the “instant recall” factor, which ensures immediate focus on the brand. • Celebrity Endorsements act as a credible means of “money burning”. This is because this is a world of products for which the value a consumer obtains from purchasing any given variety. • In India, television is the most popular and effective means of the mass communication. There are over three million television commercials being aired every year. However, 80 percent of them are forgotten by the people in a day or two. • Since advertising is a highly critical tool for luring customers to make purchases, Indian firms are investing millions of rupees on celebrity advertising. Therefore, advertisers in India emphasis a lot on brand recall and customer persuasion for differentiating their ad campaigns from those of the counterparts. It is here that celebrity endorsement provides a tremendous boost.

8. Choosing the Right Celebrity • Artist Booking INDIA helps marketers to chose and selecting right celebrities and associating them with their brands to ensure promise, believability and delivery of the intended effect. It is easy to choose a celebrity but it is tough to establish a strong association between the product and the endorser. Firms invest huge amounts as advertising expenditure for hiring the right celebrity. • Not only in India! Globally, celebrity brand endorsement is a very powerful marketing tool, employed by firms to build their brand equity. The basic idea remains to cash on the popularity, credibility and mass appeal of the celebrities which is expected to help raise awareness of the brand, generate positive associations for it, and build purchase intention among its prospective customers. • Impact of celebrity endorsement on overall brand is a significant one. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a ubiquitously accepted fact that celebrity endorsement can bestow special attributes upon a product that it may have lacked otherwise.

9. Impact of Celebrity Endorsement on a Brand • "A sign of a celebrity is that his name is often worth more than his services.” • Over the past years the loudening of celebrities endorsing brands has been steadily increasing, the reason may be decocted as an attempt to mingle diverse activities to win customer preference. The power of celebrities in influencing consumer-purchase decisions is blatantly acknowledged by all. Celebrities can bestow special attributes upon a product that it may have lacked otherwise. But after all celebrities are mere mortals made of flesh and blood like us. If a celebrity can amplify the merits of a brand, he or she can also exacerbate its image. Actually celebrity endorsement is propelled by virtue of the following motives: ▫ ▫ ▫ ▫ ▫ ▫ Instant brand awareness and recall Celebrities define and refresh brand image Celebrities add new dimensions to a brand’s image Instant credibility Lack of ideas Convincing consumers

10. Benefits of Celebrity Endorsement • Better Brand Image: Use of celebrities helps form a positive image of the brand / product endorsed in the consumer’s minds. • Spread Awareness: Celebrity endorsement help generate greater attention and inquisitiveness towards a brand and a new brand can immensely cash its advantage. • Connecting Consumers Emotionally: Celebrities command great adoration among people and positively influence their mindset and thus leads them to connect with these brands emotionally. • Increased product usage: Celebrities actually tend to become models or idols for the target audience who tend to start using the product just because the celebrity name is attached with it. For instance, Lux has been used by many as it is a beauty soap recommended by the beauty queen, Aishwarya Rai. • Creating Differentiation: Using a celebrity to endorse brands is a good differentiation tool in itself to survive the threats of competition.

11. Conclusion • A celebrity endorsement provides an alternative to creative ads. Where creative ads are more prone towards logic or humour. Celebrity endorsements mainly focus on the strengths of the celebrity and more often, it mainly tends to make the celebrity speak directly to the public “I use this brand, do you” and in essence the celebrity is speaking to his loyalists – “I am using this brand and so should you”. • Artist Booking INDIA helps marketer to take care about the reputation of the endorser and consult to stay with a celebrity which has a stable image and not that the image of the celebrity changes every few weeks. Amitab Bachchan, Amir Khan, Kajol, Sridevi and many more are celebrities whose image are stable and are hard to change. • It would be audacious to consider celebrity endorsement as a panacea for all marketing woes. If used effectively, it makes a brand stand out, electrifies brand recall and facilitates instant awareness. ▫ ▫ ▫ ▫ Brings global awareness to a brand. Promote a brand’s products and appeal. Celebrity endorsement helps to position and re-position existing brands Celebrities contribute extensive PR advantage and opportunities for brands.

12. We value • Integrity: we conduct ourselves with integrity and live our Company value, Deliver superior endorsement deal . • Customers: We respect our Customers’ opinions and believe in maintaining our customer’s loyalty and trust. We listen, respond and seek to exceed our customers expectations. • Excellence: Excellence for us is not an act, but a habit. It comes with the experience and the flair to win. We aspire to flawless execution and don’t take shortcuts on quality. • Innovation: As a young and enthusiastic team, we thrive on creativity and ingenuity. Our main thrust is not just towards Celebrity Brand Endorsement but to create a mixture of long-term celebrity relationship and strategic brand value delivery. • Our Value Preposition: An Expert team ready to serve you 24x7 with strong contacts of Bollywood and Entertainment Industry. We not only look forward for your financial growth but, also have strategies to maintain your goodwill.

13. Why we  We can contact the celebrities in a single call/click on your behalf.  You receive an answer within 3hr. In case Celebrity is busy in shoot then the period may be shortened to 12 hr.  We support you from the beginning to the end: personalized recommendations, negotiations, first meeting, contract elaboration and implementation.  Access the most compete celebrities database of Bollywood and Entertainment Industry of India.  We can contact all kind of celebrities: Bollywood Actor & Actress, Bollywood Playback Singers, Pop Singers, Live Singer, TV Actor & Actress, Model, Directors, writers etc.  Processes are simplified: recommendation, negotiation, payment and contract sign.  Constantly communicate on your behalf with Celebrity to get the celebrity as Brand Ambassador.  Advice to create optimal and appropriate visibility in the appropriate media platforms.  Our fees are only charged when you sign deals with Celebrities. Whatever your budget or criteria to sign a celebrity Artist Booking INDIA finds and contact the Celebrity you need.

14. Our Process - Simple, Quick & Accurate • • • • • • • • Define Your Brand - brief us about your company/organization and brand. Scope of work - brief us about the scope of work for which you want to hire a Celebrity. Decide Your Budget - First decide your budget and let us know, we need to know it. Identify The Celebrity - we will recommend you the best options of Celebrity to sign as Brand Ambassador. You need to chose One option to go ahead for final negotiation. Negotiation - on behalf of you, we control the negotiate on prices. Meeting/Deal - we comes with you for the meeting with Celebrity to sign the deal. Payment – you pay complete management fee to our Agency and signing amount to Celebrity. Agreement - the copy of the agreement will delivered to client by Agency once the payment is credit in the account of Agency and Celebrity. After that Client may announce in media about the endorsement. Please NOTE:  All Out-Of-Pocket Expenses (OOPs) like return air tickets to Mumbai for meeting with celebrity, hotel accommodation (if required for night stay) along with foods or any other third party expense incurred during the travel or process, will be bear by Client directly.

15. Celebrities Who Have Endorsed Real Estate Brand

23. ay S Artist Booking INDIA ! o… ell H Bollywood Celebrity & Artist Booking Agency (A unit of B-Town Entertainment Pvt Ltd) M: +91 9311551305 | Email: btownindia@gmail.com www.ArtistBookingINDIA.com | www.btown.co.in Discloser: We believe that graphics always make a stronger impression than words, so we have used few pictures in this Presentation. All the pictures which have been used in the making of this Presentation have no connection to our work in any manner. We are not representing these pictures as our work. We have used them to make our Readers understand about Celebrity Brand Endorsement process.