INBOUND MARKETING for Fundraising

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Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.

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INBOUND MARKETING for Fundraising

  1. 1. INBOUND MARKETING Association of Fund Raising Professionals, Hampton Roads Chapter September 18, 2012
  2. 2. Fundraisers: I Feel Your Pain
  3. 3. "The irony is that while there have neverbeen more ways to reach consumers, itsnever been harder to connect withconsumers.”
  4. 4. Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social Media
  5. 5. 1. Get Found Online• Keyword Research• Persona Development• Website• SEO• Blogging• Social Media
  6. 6. Persona Development
  7. 7. Website• Easy to Navigate• Professional Appearance• Mobile Ready• Search Engine Friendly• Easy to Update
  8. 8. Rand Fishkin
  9. 9. Think Like a Publisher
  10. 10. Blogging“No matter what,the very first pieceof social media realestate Id start withis a blog.”-Chris Brogan
  11. 11. Social Media“Content is fire.Social media isgasoline. “-Jay Baer
  12. 12. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing
  13. 13. Calls to Action
  14. 14. Calls to Action
  15. 15. Landing Pages
  16. 16. Segment Leads
  17. 17. Lead Nurturing
  18. 18. 3. Analyze & Improve
  19. 19. www.InboundMarketing.com
  20. 20. Photo Credits• http://www.flickr.com/photos/jromero88/3918295996/• http://www.flickr.com/photos/chrisdlugosz/3402959067/• http://www.flickr.com/photos/adenocorticotropina/ 336295941/• http://www.flickr.com/photos/brianholsclaw/572854948/• http://www.flickr.com/photos/glasgows/164624699/• http://www.flickr.com/photos/kriztofor/3724503239/

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