American Marketing Association, Hampton Roads Chapter

1,813 views

Published on

Presentation to the American Marketing Association, Hampton Roads Chapter on Nov. 15, 2012 at the Virginia Beach Convention Center

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,813
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

American Marketing Association, Hampton Roads Chapter

  1. 1. INBOUND MARKETING American Marketing Association, Hampton Roads Chapter November 15, 2012Thursday, November 15, 2012
  2. 2. Thursday, November 15, 2012
  3. 3. Thursday, November 15, 2012
  4. 4. Thursday, November 15, 2012
  5. 5. Thursday, November 15, 2012
  6. 6. Thursday, November 15, 2012
  7. 7. Thursday, November 15, 2012
  8. 8. Thursday, November 15, 2012
  9. 9. The New World Order • People hate being marketed to • People can increasingly avoid marketing messages (new technologies) • People can research your product or service without contacting you • The buyer is in controlThursday, November 15, 2012
  10. 10. Gary Vaynerchuk “Marketing just got hard.” Inbound 2012, BostonThursday, November 15, 2012
  11. 11. Thursday, November 15, 2012
  12. 12. What Can I Do?Thursday, November 15, 2012
  13. 13. Thursday, November 15, 2012
  14. 14. Thursday, November 15, 2012
  15. 15. Think Like a PublisherThursday, November 15, 2012
  16. 16. Thursday, November 15, 2012
  17. 17. Outbound vs. Inbound Advertising Blogging Direct Mail SEO Telemarketing Social MediaThursday, November 15, 2012
  18. 18. Thursday, November 15, 2012
  19. 19. Thursday, November 15, 2012
  20. 20. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, November 15, 2012
  21. 21. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, November 15, 2012
  22. 22. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social MediaThursday, November 15, 2012
  23. 23. Persona Development • Beyond demographics • Their goals, desires, and limitations • Identify their content needsThursday, November 15, 2012
  24. 24. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to UpdateThursday, November 15, 2012
  25. 25. Thursday, November 15, 2012
  26. 26. Rand FishkinThursday, November 15, 2012
  27. 27. Blogging “No matter what, the very first piece of social media real estate Id start with is a blog.” -Chris Brogan Author of “Trust Agents”Thursday, November 15, 2012
  28. 28. Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, November 15, 2012
  29. 29. Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, November 15, 2012
  30. 30. Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now RevolutionThursday, November 15, 2012
  31. 31. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, November 15, 2012
  32. 32. What Does Costco Have in Common with Inbound Marketing?Thursday, November 15, 2012
  33. 33. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, November 15, 2012
  34. 34. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead NurturingThursday, November 15, 2012
  35. 35. Calls to ActionThursday, November 15, 2012
  36. 36. Landing PagesThursday, November 15, 2012
  37. 37. Segment LeadsThursday, November 15, 2012
  38. 38. Lead NurturingThursday, November 15, 2012
  39. 39. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leadsThursday, November 15, 2012
  40. 40. 3. Analyze & ImproveThursday, November 15, 2012
  41. 41. www.InboundMarketing.comThursday, November 15, 2012
  42. 42. Thursday, November 15, 2012
  43. 43. Presentation & Survey: • www.artillerymarketing.com/incomingThursday, November 15, 2012
  44. 44. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 (worried guy) • http://www.flickr.com/photos/wespeck/4509153959 (wooden figure) • http://www.flickr.com/photos/bobaliciouslondon/4951912801 (globe alarm clock) • http://www.flickr.com/photos/edans/883587915 (walnut) • http://www.flickr.com/photos/basykes/1003730351 (Costco ladies) • http://www.flickr.com/photos/jromero88/3918295996/ (toothpicks) • http://www.flickr.com/photos/chrisdlugosz/3402959067/ (website) • http://www.flickr.com/photos/glasgows/164624699/ (big funnel) • http://www.flickr.com/photos/kriztofor/3724503239/ (watering can)Thursday, November 15, 2012

×