Distinguish Method V3

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This presentation outlines the method used to help small and medium businesses develop really smart brands without huge cost

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Distinguish Method V3

  1. 1. Distinguish method May 2009 This presentation outlines our method for creating > Prepared by Arthur op den Brouw intelligent brands for small > Brand New Direction Ltd businesses. > Arthur@brandnewdirection.com > 07776 230 950 (M) > 0118 961 0100 (T) Copyright: Brand New Direction & Designation.com Ltd
  2. 2. Team meeting Why brand?
  3. 3. Team meeting improved communication clarity and focus achieve business goals
  4. 4. A brand is not a logo!
  5. 5. branding has its foundation in psychology
  6. 6. What makes a good brand?
  7. 7. a unique idea with legs to run with
  8. 8. unique differentiation | clearly segmented market
  9. 9. Dis co ve r De fin e De cid e De si g n De ve lop De liv er De fen d Our Distinguish Method
  10. 10. Dis co ve r De fin e De cid e De si g n De ve lop De liv er De fen d
  11. 11. Discover who are you? Discover Define Decide Design Develop Deliver Defend
  12. 12. First impressions How do you see yourselves? How do people see you? What is your culture, marketing, environment and product. Discover Define Decide Design Develop Deliver Defend
  13. 13. how do people see you? Discover Define Decide Design Develop Deliver Defend
  14. 14. how do people see you? Discover Define Decide Design Develop Deliver Defend
  15. 15. Context Product Audience Competition Marketplace SWOT Discover Define Decide Design Develop Deliver Defend
  16. 16. your website your competitors how do people see you? Discover Define Decide Design Develop Deliver Defend
  17. 17. Define what you want to be Discover Define Decide Design Develop Deliver Defend
  18. 18. no clear priorities where? what are your priorities? Discover Define Decide Design Develop Deliver Defend
  19. 19. specific unambiguous focused enabling authentic values genuine realistic inspired relevant be the best in the world for something? Discover Define Decide Design Develop Deliver Defend
  20. 20. Value 4 Value 2 Desired Value 1 idea outcome Value 3 decide on the brand essence Discover Define Decide Design Develop Deliver Defend
  21. 21. Decide on the cohesive idea Discover Define Decide Design Develop Deliver Defend
  22. 22. Best in the world! People only remember the winner be the best in the world for something? Discover Define Decide Design Develop Deliver Defend
  23. 23. Differentiate Stand out from the crowd to survive be the best in the world for something? Discover Define Decide Design Develop Deliver Defend
  24. 24. how will you stand out from your competition? Discover Define Decide Design Develop Deliver Defend
  25. 25. what’s your big idea? Discover Define Decide Design Develop Deliver Defend
  26. 26. Design blue-print for every touchpoint Discover Define Decide Design Develop Deliver Defend
  27. 27. what’s in a name? Discover Define Decide Design Develop Deliver Defend
  28. 28. what tone of voice? Discover Define Decide Design Develop Deliver Defend
  29. 29. look and feel across all media Discover Define Decide Design Develop Deliver Defend
  30. 30. Develop implement the programme Discover Define Decide Design Develop Deliver Defend
  31. 31. collateral? Discover Define Decide Design Develop Deliver Defend
  32. 32. case-study Discover Define Decide Design Develop Deliver Defend
  33. 33. Discover Define Decide Design Develop Deliver Defend
  34. 34. Discover Define Decide Design Develop Deliver Defend
  35. 35. case-studies Discover Define Decide Design Develop Deliver Defend
  36. 36. Discover Define Decide Design Develop Deliver Defend
  37. 37. Discover Define Decide Design Develop Deliver Defend
  38. 38. Discover Define Decide Design Develop Deliver Defend
  39. 39. Discover Define Decide Design Develop Deliver Defend
  40. 40. Discover Define Decide Design Develop Deliver Defend
  41. 41. Discover Define Decide Design Develop Deliver Defend
  42. 42. Deliver Discover Define Decide Design Develop Deliver Defend
  43. 43. Marketing strategies research & campaign planning e-marketing & ambient marketing CRM handling did we do what we said we’d do? Discover Define Decide Design Develop Deliver Defend
  44. 44. ® Defend Discover Define Decide Design Develop Deliver Defend
  45. 45. Protect and grow Intellectual property management consistency and compliance Discover Define Decide Design Develop Deliver Defend
  46. 46. For further information: Arthur op den Brouw 07776 230 950 Arthur@brandnewdirection.com
  47. 47. Team meeting

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