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TV Media Overview_May.ppt

TV Media Overview

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MarketShare/all day. May 2008
30.4
3.9
19.4
19.7
19.4
5.4
APT ArmeniaTV SH ORT h2 Other
* “Other” includes 18 TV channels
MarketShare/prime-time. May 2008
25.2
3.3
25.3
22
17.7
4.8
APT ArmeniaTV SH ORT h2 Other
* “Other” includes 18 TV channels
3.6 3.5 3.5
1
0.7
0
1
2
3
4
Average R% /all day/ May 2008
ArmeniaTV APT SH h2 ORT
9.1
7.8
6.5
1.5 1.4
0
2
4
6
8
10
1st Qtr
Average R% /ptime-time/ January-March 2008
SH ArmeniaTV APT h2 ORT
R% daily dynamics/all day. May 2008
0
2
4
6
8
0
1
.
0
5
.
2
0
0
8
0
3
.
0
5
.
2
0
0
8
0
5
.
0
5
.
2
0
0
8
0
7
.
0
5
.
2
0
0
8
0
9
.
0
5
.
2
0
0
8
1
1
.
0
5
.
2
0
0
8
1
3
.
0
5
.
2
0
0
8
1
5
.
0
5
.
2
0
0
8
1
7
.
0
5
.
2
0
0
8
1
9
.
0
5
.
2
0
0
8
2
1
.
0
5
.
2
0
0
8
2
3
.
0
5
.
2
0
0
8
2
5
.
0
5
.
2
0
0
8
2
7
.
0
5
.
2
0
0
8
2
9
.
0
5
.
2
0
0
8
3
1
.
0
5
.
2
0
0
8
R%
APT ArmeniaTV SH ORT h2
2 TV Media Overview
Program Weighted average R%
Serial “Strkuhi Izaura” 12,3
32 ATAM 9,0
HAYLUR 8,4
Otar xaxer 8,2
Evening movie /22:00 – 24:00/ 4,4
APT program ratings. March-April 2008

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TV Media Overview_May.ppt

  • 1. MarketShare/all day. May 2008 30.4 3.9 19.4 19.7 19.4 5.4 APT ArmeniaTV SH ORT h2 Other * “Other” includes 18 TV channels
  • 2. MarketShare/prime-time. May 2008 25.2 3.3 25.3 22 17.7 4.8 APT ArmeniaTV SH ORT h2 Other * “Other” includes 18 TV channels
  • 3. 3.6 3.5 3.5 1 0.7 0 1 2 3 4 Average R% /all day/ May 2008 ArmeniaTV APT SH h2 ORT
  • 4. 9.1 7.8 6.5 1.5 1.4 0 2 4 6 8 10 1st Qtr Average R% /ptime-time/ January-March 2008 SH ArmeniaTV APT h2 ORT
  • 5. R% daily dynamics/all day. May 2008 0 2 4 6 8 0 1 . 0 5 . 2 0 0 8 0 3 . 0 5 . 2 0 0 8 0 5 . 0 5 . 2 0 0 8 0 7 . 0 5 . 2 0 0 8 0 9 . 0 5 . 2 0 0 8 1 1 . 0 5 . 2 0 0 8 1 3 . 0 5 . 2 0 0 8 1 5 . 0 5 . 2 0 0 8 1 7 . 0 5 . 2 0 0 8 1 9 . 0 5 . 2 0 0 8 2 1 . 0 5 . 2 0 0 8 2 3 . 0 5 . 2 0 0 8 2 5 . 0 5 . 2 0 0 8 2 7 . 0 5 . 2 0 0 8 2 9 . 0 5 . 2 0 0 8 3 1 . 0 5 . 2 0 0 8 R% APT ArmeniaTV SH ORT h2
  • 6. 2 TV Media Overview Program Weighted average R% Serial “Strkuhi Izaura” 12,3 32 ATAM 9,0 HAYLUR 8,4 Otar xaxer 8,2 Evening movie /22:00 – 24:00/ 4,4 APT program ratings. March-April 2008
  • 7. 2 TV Media Overview Program Weighted average R% Kargin haxordum 13,5 Serial “Dzhbaxt erjankutyun” 10,5 Im mets chax haykakan harsaniq 10,4 Mi katil mexr 9,9 PS Club 9,3 Serial “Harevanner” 8,5 Bernard show 7,9 Evening movie /22:00 – 24:00/ 4,7 Armenia TV program ratings. March-April 2008
  • 8. 2 TV Media Overview Program Weighted average R% Vervaratsner 17,5 Ov e uzum darnal millionater 12,1 Horizon 11,8 Serial “Taqnvats huyzer” 6,8 Serial “Arbetsnox ser” 5,4 Evening movie /22:00 – 24:00/ 3,8 Shant program ratings. March-April 2008
  • 9. Tigran Safaryan Marketing Director “Telemediacontrol” CJSC Abovyan Line5/1 Yerevan, Armenia Tel: +(37410) 548490 E-mail: Tsafaryan@GFK.am http//: www.GFK.am THANK YOU!