Price Your Art - Tips to Help You Price Your Artwork

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What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll learn:

- What are common pricing practices
- What to consider when establishing your prices
- What to put on your website and marketing materials about your prices
- How to deal with a variety of different price points
- What are typical price points and how do they affect purchases

Learn about the business of pricing art!

Published in: Art & Photos, Business
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Price Your Art - Tips to Help You Price Your Artwork

  1. 1. ArtSites.caArtSites.ca Welcome!Welcome! Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson rochelle@artsites.ca Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson rochelle@artsites.ca
  2. 2. ArtSites.caArtSites.ca Who is Rochelle?Who is Rochelle?
  3. 3. ArtSites.caArtSites.ca
  4. 4. ArtSites.caArtSites.ca
  5. 5. ArtSites.caArtSites.ca
  6. 6. ArtSites.caArtSites.ca A lot of people cry while chopping onions; The trick is ... NOT to get emotionally attached! :-)
  7. 7. ArtSites.caArtSites.ca
  8. 8. ArtSites.caArtSites.ca Where & With Whom Do You Show?
  9. 9. ArtSites.caArtSites.ca
  10. 10. ArtSites.caArtSites.ca How long have you been doing this?
  11. 11. ArtSites.caArtSites.ca
  12. 12. ArtSites.caArtSites.ca
  13. 13. ArtSites.caArtSites.ca
  14. 14. ArtSites.caArtSites.ca ComparablesComparables
  15. 15. ArtSites.caArtSites.ca Similar GeographySimilar Geography
  16. 16. ArtSites.caArtSites.ca Similar MediumsSimilar Mediums
  17. 17. ArtSites.caArtSites.ca Similar VenuesSimilar Venues
  18. 18. ArtSites.caArtSites.ca Similar Experience Levels
  19. 19. ArtSites.caArtSites.ca New Artist?! Cost-based pricing = Time x Labor (~$15/hr) + Cost Then, do a comparable check!
  20. 20. ArtSites.caArtSites.ca Keep Track of Your Time!Keep Track of Your Time!
  21. 21. ArtSites.caArtSites.ca Overhead CostsOverhead Costs
  22. 22. ArtSites.caArtSites.ca Other Common Pricing StrategiesOther Common Pricing Strategies ● By Size – 8 x 10 = $100 – 16 x 20 = $200 ● Square-Inch Calculation / Method – Width x Height x $X (+ 2 x Frame Costs) – 16 x 20 x $6 = $1,920 ≈ $1,900 – Smaller works = higher sq-in constant, e.g. $8 – Larger works = lower sq-in constant, e.g. $4-5 ● By Size – 8 x 10 = $100 – 16 x 20 = $200 ● Square-Inch Calculation / Method – Width x Height x $X (+ 2 x Frame Costs) – 16 x 20 x $6 = $1,920 ≈ $1,900 – Smaller works = higher sq-in constant, e.g. $8 – Larger works = lower sq-in constant, e.g. $4-5
  23. 23. ArtSites.caArtSites.ca Compare to What's Sold!Compare to What's Sold!
  24. 24. ArtSites.caArtSites.ca
  25. 25. ArtSites.caArtSites.ca Original vs Print Price DynamicsOriginal vs Print Price Dynamics Print Price = $XOriginal Price = $2-5X
  26. 26. ArtSites.caArtSites.ca Charge the Same or a Little LessCharge the Same or a Little Less
  27. 27. ArtSites.caArtSites.ca When to Increase PricesWhen to Increase Prices +10 – 25% / year
  28. 28. ArtSites.caArtSites.ca
  29. 29. ArtSites.caArtSites.ca
  30. 30. ArtSites.caArtSites.ca Leave Room to Negotiate Down!
  31. 31. ArtSites.caArtSites.ca Online Pricing Issues
  32. 32. ArtSites.caArtSites.ca
  33. 33. ArtSites.caArtSites.ca Approval, Refund & Return PoliciesApproval, Refund & Return Policies
  34. 34. ArtSites.caArtSites.ca
  35. 35. ArtSites.caArtSites.ca Be Confident! Be Confident!
  36. 36. ArtSites.caArtSites.ca Thank You!Thank You! Questions? Rochelle Grayson rochelle@artsites.ca ArtSites.ca/workshops/2014-04-26 Questions? Rochelle Grayson rochelle@artsites.ca ArtSites.ca/workshops/2014-04-26
  37. 37. ArtSites.caArtSites.ca Links of InterestLinks of Interest ● How to Present / Talk About Prices Online ● How to Use PayPal Buttons on Your Website ● Price Your Art Realistically

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