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Social Media Boot Camp

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Social Media Boot Camp : Part 2 Of Integrating Social Media Into Your Dental Practice Course. Art Ruiz, Jr. In This Course, We Talk About Creating Engaging, Meaningful & Shareable Content For Your Social Media Strategy. We Also Outline A Content Calendar To Manage The Social Experience Within The Office.

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Social Media Boot Camp

  1. 1. Integrating Social Media Into Your Dental Practice. Art Ruiz, Jr. & ReachLocal, Inc. 2012 ©
  2. 2. Founded In 2004NASDAQ: RLOC64 Offices WorldwideOver 1,500 EmployeesOver 450,000 Campaigns For AdvertisersOver 15,000 Campaigns For Dental ClientsArt Ruiz, Jr.Internet Marketing Consultant10 Years+ Advertising FieldExpert In Web Presence Optimization, Search EngineMarketing, Search Engine Optimization, & Social Media. Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  3. 3. Overview• Previous Course Wrap Up• How To Create Your Social Media Engagement Strategy• How To Create Your Social Media Content• How To Quantify Success With Your Social Strategy• How To Grow Your Fans, Followers and Circles• How To Create A Facebook Landing Page Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  4. 4. How To Create Your Social Media Engagement Strategy• Who is the social one?• Identify Your Practice Voice & Online Persona• Brand Consistency• Create (Borrow Permanently) a Social Media Policy For Your Practice• Create Thank You Messages, Engagement Messages, Negative Post Replies, etc.• Understand Your Target Audience & How to Best Engage with Them• “Socialize” Your Office & Staff Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  5. 5. How To Create Your Social Media Content • What Is Your “Thing”? • Why Is My Practice Different and/or Unique? • Content Calendar (1 -2 Engagements Per Week) • Plan & Write It Out • Association Newsletters, Blogs, Websites • Staff Milestones, Birthdays & Achievements • Community Events Calendar (Fireworks) • Procedures, Products, Services & Offers • Weekly or Monthly Video Tips Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  6. 6. How To Quantify Success with Your Social Strategy• # of Fans, Followers & YouTube Views Increasing• # Google Reviews• # Yelp Reviews• Facebook Insights Great Demographic Data & Usage Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  7. 7. How to Grow Your Fans, Followers & Circles• Twitter• Google +• Facebook Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  8. 8. How to Grow Your Twitter Followers• Follow vs. Being Followed (4 to 1)• Managed Software• Post to Facebook & Website• Colleagues & Peers• CDA CSDS, Associations & Groups• Twitter Directories• Search Twitter• @Retweet• Volume Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  9. 9. How to Grow Your Google+ Circles• Create & Complete Your Google + Profile• Utilize The Friend Search Option• Follow Influencers Within The Dental Industry• Place The + Icon On Your Website, Blog, Etc.• Engage On Others Profiles• Search For People, www.RecommendedUsers.com• Reciprocate Circles• 3 To 1 Ratio For Circling & Being Circled Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  10. 10. How to Grow Your Facebook Likes• Mobilize Your Staff, Friends & Family• “Visibilize” Within Your Office• A, B & C’s. Engage Your A’s & Some B’s• Highly Targeted Facebook Ads• Post Between 8 pm & 7 am (20% Lift)• Tuesdays, Wednesdays & Thursdays Are Best• Forget 140, You Only Have 80 Characters Or Less!• Facebook Landing Page Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  11. 11. “Visibilize” Within Your Office Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  12. 12. How to Grow Your Facebook Likes• Mobilize Your Staff, Friends & Family• “Visibilize” Within Your Office• A, B & C’s. Engage Your A’s & Some B’s• Highly Targeted Facebook Ads• Post Between 8 pm & 7 am (20% Lift)• Tuesdays, Wednesdays & Thursdays Are Best• Forget 140, You Only Have 80 Characters Or Less!• Facebook Landing Page Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  13. 13. Highly Targeted Facebook Ads Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  14. 14. How to Grow Your Facebook Likes• Mobilize Your Staff, Friends & Family• “Visibilize” Within Your Office• A, B & C’s. Engage Your A’s & Some B’s• Highly Targeted Facebook Ads• Post Between 8 pm & 7 am (20% Lift)• Tuesdays, Wednesdays & Thursdays Are Best• Forget 140, You Only Have 80 Characters Or Less!• Facebook Landing Page Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  15. 15. How to Create a Facebook Landing Page Landing Page: • PageModo.com • Branded Graphics • Engagement Video / Picture • Call To Action • Areas Of Emphasis Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  16. 16. How To Grow Your Facebook Likes The Power Posts• Polls & Questions• Contests• Before & After Photos• Fill In The Blanks• Add A Caption Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  17. 17. Polls & Questions Ask Questions To Spark Dialogue - “Question” Posts Generate Comment Rates DOUBLE That Of “Non-Question” Posts. Appropriate NOT AppropriateHow Many Times A You Will Loose ____Week Do You Floss Teeth A year If You Dont Your Teeth? Floss Your Teeth. Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  18. 18. ContestsCreate A Contest To Increase The Amount Of Likes ToYour Practice. One Of The Quickest Ways To Generate “Fan” Referrals Is Through Contests. Appropriate Not Appropriate “Like Us” and be Help Us Get To 100 Likes Placed in a Drawing for Free Teeth Whitening for Life Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  19. 19. Before & After PicturesCreate Engagement By Posting Before & After Photos Of An Actual Patient (Remember To Follow HIPAA Best Practices!) Appropriate Not Appropriate Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  20. 20. Fill in the Blank “Fill In The Blank” Posts Receive 9 Times More Comments Than Other Posts. Appropriate Not Appropriate I Enjoy Taking my Dr Smith Is The BestFamily To ABC Dental Dentist In The World Because _________. Because _____. Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  21. 21. Add A CaptionAdding Humor To Your Posts Can Generate Fantastic Engagement With Clients. Appropriate Not Appropriate Add A Caption... Add A Caption... Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©
  22. 22. Questions?Art Ruiz, Jr.Internet Marketing ConsultantPhone (719) 290-6043Email: aruiz@reachlocal.comwww.GetMeResults.com Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

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