Telecoms Evangelist no.2

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This is the Telecoms Evangelist meet no.2 presentation with presenters from O2, ATS and Epitiro

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Telecoms Evangelist no.2

  1. 1. Good Evening Welcome to Telecoms Evangelist evening sponsored by Arrows GroupMonday, 24 September 12
  2. 2. Monday, 24 September 12
  3. 3. VideoMonday, 24 September 12
  4. 4. I would like to play you a video, reminding us all why our mobiles are so important to our lives..Monday, 24 September 12
  5. 5. I would like to play you a video, reminding us all why our mobiles are so important to our lives..Monday, 24 September 12
  6. 6. The Challenge...Monday, 24 September 12
  7. 7. The Challenge... • We need to provide Customer Experience testing at key venues across UK.Monday, 24 September 12
  8. 8. The Challenge... • We need to provide Customer Experience testing at key venues across UK. • The Solution had to provide a comparison of all the operators, near realtimeMonday, 24 September 12
  9. 9. The Challenge... • We need to provide Customer Experience testing at key venues across UK. • The Solution had to provide a comparison of all the operators, near realtime • Old methods would normally mean up to a weeks delay from the test taking place to getting the report.Monday, 24 September 12
  10. 10. The Challenge... • We need to provide Customer Experience testing at key venues across UK. • The Solution had to provide a comparison of all the operators, near realtime • Old methods would normally mean up to a weeks delay from the test taking place to getting the report. • Crowd sourcing is great, but is too random, and relies on a large number people testing randomly.Monday, 24 September 12
  11. 11. The Challenge... • We need to provide Customer Experience testing at key venues across UK. • The Solution had to provide a comparison of all the operators, near realtime • Old methods would normally mean up to a weeks delay from the test taking place to getting the report. • Crowd sourcing is great, but is too random, and relies on a large number people testing randomly. • What we needed was a new approach...Monday, 24 September 12
  12. 12. The origin’s of an idea...Monday, 24 September 12
  13. 13. The origin’s of an idea... • The idea for realtime CET was based on our internal crowd sourced system,Monday, 24 September 12
  14. 14. The origin’s of an idea... • The idea for realtime CET was based on our internal crowd sourced system, • A system that we have pioneered for a number years...Monday, 24 September 12
  15. 15. The origin’s of an idea... • The idea for realtime CET was based on our internal crowd sourced system, • A system that we have pioneered for a number years... • But with Crowd sourcing... It is difficult to achieve a consistent relevant testing regime.Monday, 24 September 12
  16. 16. The origin’s of an idea... • The idea for realtime CET was based on our internal crowd sourced system, • A system that we have pioneered for a number years... • But with Crowd sourcing... It is difficult to achieve a consistent relevant testing regime. • What we needed was a dedicated crowd... A crowd which would be happy to work 24/7 and stand around all day.Monday, 24 September 12
  17. 17. The origin’s of an idea... • The idea for realtime CET was based on our internal crowd sourced system, • A system that we have pioneered for a number years... • But with Crowd sourcing... It is difficult to achieve a consistent relevant testing regime. • What we needed was a dedicated crowd... A crowd which would be happy to work 24/7 and stand around all day. • So that was it ‘Dedicated Crowd Sourcing’ was the answer...Monday, 24 September 12
  18. 18. The basic requirementsMonday, 24 September 12
  19. 19. The basic requirements • We needed a real product, so that we could use to deliver an end2end solution...Monday, 24 September 12
  20. 20. The basic requirements • We needed a real product, so that we could use to deliver an end2end solution... • Realtime App-based measurement system...Monday, 24 September 12
  21. 21. The basic requirements • We needed a real product, so that we could use to deliver an end2end solution... • Realtime App-based measurement system... • We needed an app that could provide both voice & data testing in one unit...Monday, 24 September 12
  22. 22. The basic requirements • We needed a real product, so that we could use to deliver an end2end solution... • Realtime App-based measurement system... • We needed an app that could provide both voice & data testing in one unit... • A flexible deployment strategy...Monday, 24 September 12
  23. 23. The basic requirements • We needed a real product, so that we could use to deliver an end2end solution... • Realtime App-based measurement system... • We needed an app that could provide both voice & data testing in one unit... • A flexible deployment strategy... • Simple API driven reporting system for a web-portal, Spreadsheets & an App..Monday, 24 September 12
  24. 24. The basic requirements • We needed a real product, so that we could use to deliver an end2end solution... • Realtime App-based measurement system... • We needed an app that could provide both voice & data testing in one unit... • A flexible deployment strategy... • Simple API driven reporting system for a web-portal, Spreadsheets & an App.. • See the results in realtime...Monday, 24 September 12
  25. 25. The basic requirements • We needed a real product, so that we could use to deliver an end2end solution... • Realtime App-based measurement system... • We needed an app that could provide both voice & data testing in one unit... • A flexible deployment strategy... • Simple API driven reporting system for a web-portal, Spreadsheets & an App.. • See the results in realtime... • An interface that would allow full diagnostics when required...Monday, 24 September 12
  26. 26. A Cloud based solution... JSON api to enable Backend server in Cloud realtime excel reporting JSON api to enable reporting on mobile devices Root cause analysis tool Smartphone testing appMonday, 24 September 12
  27. 27. Comparison Of Existing systems Data Voice JSON Realtime Cost Metrico Yes Yes Yes Yes >200K iTestNet Yes No Yes Yes Free TEMS Yes Yes No No >100K Epitiro Yes Yes Yes Yes <100KMonday, 24 September 12
  28. 28. Comparison Of Existing systems Data Voice JSON Realtime Cost Metrico Yes Yes Yes Yes >200K iTestNet Yes No Yes Yes Free TEMS Yes Yes No No >100K Epitiro Yes Yes Yes Yes <100KMonday, 24 September 12
  29. 29. Comparison Of Existing systems Data Voice JSON Realtime Cost Metrico Yes Yes Yes Yes >200K iTestNet Yes No Yes Yes Free TEMS Yes Yes No No >100K Epitiro Yes Yes Yes Yes <100KThe only solution to meet all our requirements was EpitiroMonday, 24 September 12
  30. 30. Comparison Of Existing systemsThe only solution to meet all our requirements was EpitiroMonday, 24 September 12
  31. 31. Comparison Of Existing systemsThe only solution to meet all our requirements was EpitiroMonday, 24 September 12
  32. 32. Dashboard & JSON api Specification provided Coverage% layer% should% provide% a% clear% view% of% all% signal% The% legend,% clean% simple% strength% data% collected% over% the%measurement%period.% %And% JSON%api%Dashboard% legend.% % This% should% a% simple% and% show% poor% to% provide% a% clear% uninterrupted% good%coverage%in%a%simple% a n d% a n i m a t e d% z o o m i n g% The% Map% must% have% a% clear% and% linear%flow…% experience% unambiguous%Ltle% Combined%Network%Coverage% S i m p l e% G o o g l e% s t y l e% navigaLon% controls%% Very%Simple%network% dashboard%based%on% the%displayed%areas…%% Logo% Title%area% Providing%a%simple% view%of%Signal%level,% Operator%ranking%table% CCSR% Download%&%Upload% Speed,%Ping%&%IP% Including%Signal,%download%speed,% Operator% 98.2%% success%rate.% upload%speed,%Ping,%webpage%download% logo% 97.5%% speed,%Voice%&%Data%CompleLon%Success% 95.3%% rate%&%Sample%size% 97.6%% 97.6%% 97.6%%Monday, 24 September 12
  33. 33. Dashboard & JSON api Specification provided • We provided a detailed specification for both the API and the web Portal... Coverage% layer% should% provide% a% clear% view% of% all% signal% The% legend,% clean% simple% strength% data% collected% over% the%measurement%period.% %And% JSON%api%Dashboard% legend.% % This% should% a% simple% and% show% poor% to% provide% a% clear% uninterrupted% good%coverage%in%a%simple% a n d% a n i m a t e d% z o o m i n g% The% Map% must% have% a% clear% and% linear%flow…% experience% unambiguous%Ltle% Combined%Network%Coverage% S i m p l e% G o o g l e% s t y l e% navigaLon% controls%% Very%Simple%network% dashboard%based%on% the%displayed%areas…%% Logo% Title%area% Providing%a%simple% view%of%Signal%level,% Operator%ranking%table% CCSR% Download%&%Upload% Speed,%Ping%&%IP% Including%Signal,%download%speed,% Operator% 98.2%% success%rate.% upload%speed,%Ping,%webpage%download% logo% 97.5%% speed,%Voice%&%Data%CompleLon%Success% 95.3%% rate%&%Sample%size% 97.6%% 97.6%% 97.6%%Monday, 24 September 12
  34. 34. Dashboard & JSON api Specification provided • We provided a detailed specification for both the API and the web Portal... • Writing a test API interface Coverage% layer% should% provide% a% clear% view% of% all% signal% The% legend,% clean% simple% to ensure that the product JSON%api%Dashboard% would interface with our strength% data% collected% over% legend.% % This% should% a% the%measurement%period.% %And% simple% and% show% poor% to% provide% a% clear% uninterrupted% good%coverage%in%a%simple% a n d% a n i m a t e d% z o o m i n g% The% Map% must% have% a% clear% and% linear%flow…% internal tools when it was experience% unambiguous%Ltle% Combined%Network%Coverage% S i m p l e% G o o g l e% s t y l e% navigaLon% delivered... controls%% Very%Simple%network% dashboard%based%on% the%displayed%areas…%% Logo% Title%area% Providing%a%simple% view%of%Signal%level,% Operator%ranking%table% CCSR% Download%&%Upload% Speed,%Ping%&%IP% Including%Signal,%download%speed,% Operator% 98.2%% success%rate.% upload%speed,%Ping,%webpage%download% logo% 97.5%% speed,%Voice%&%Data%CompleLon%Success% 95.3%% rate%&%Sample%size% 97.6%% 97.6%% 97.6%%Monday, 24 September 12
  35. 35. Dashboard & JSON api Specification provided • We provided a detailed specification for both the API and the web Portal... • Writing a test API interface Coverage% layer% should% provide% a% clear% view% of% all% signal% The% legend,% clean% simple% to ensure that the product JSON%api%Dashboard% would interface with our strength% data% collected% over% legend.% % This% should% a% the%measurement%period.% %And% simple% and% show% poor% to% provide% a% clear% uninterrupted% good%coverage%in%a%simple% a n d% a n i m a t e d% z o o m i n g% The% Map% must% have% a% clear% and% linear%flow…% internal tools when it was experience% unambiguous%Ltle% Combined%Network%Coverage% S i m p l e% G o o g l e% s t y l e% navigaLon% delivered... controls%% Very%Simple%network% dashboard%based%on% the%displayed%areas…%% Logo% Title%area% • We wanted to support web- portal, excel spreadsheet, Providing%a%simple% view%of%Signal%level,% Operator%ranking%table% CCSR% Download%&%Upload% Speed,%Ping%&%IP% Including%Signal,%download%speed,% Operator% 98.2%% and apps which would all run success%rate.% upload%speed,%Ping,%webpage%download% logo% 97.5%% speed,%Voice%&%Data%CompleLon%Success% 95.3%% rate%&%Sample%size% 97.6%% 97.6%% off the same JSON API... 97.6%%Monday, 24 September 12
  36. 36. JSON RESTFull FunctionsMonday, 24 September 12
  37. 37. JSON RESTFull Functions • @class iPQ_Epitiro;Monday, 24 September 12
  38. 38. JSON RESTFull Functions • @class iPQ_Epitiro; • @interface iPQ_Epitiro : NSObjectMonday, 24 September 12
  39. 39. JSON RESTFull Functions • @class iPQ_Epitiro; • @interface iPQ_Epitiro : NSObject • getiPQDashboard:coordinates:Radius:from:to:bearerMonday, 24 September 12
  40. 40. JSON RESTFull Functions • @class iPQ_Epitiro; • @interface iPQ_Epitiro : NSObject • getiPQDashboard:coordinates:Radius:from:to:bearer • getAgentIDForPeriod:hours/days/weeksMonday, 24 September 12
  41. 41. JSON RESTFull Functions • @class iPQ_Epitiro; • @interface iPQ_Epitiro : NSObject • getiPQDashboard:coordinates:Radius:from:to:bearer • getAgentIDForPeriod:hours/days/weeks • getAgentID:from:toMonday, 24 September 12
  42. 42. JSON RESTFull Functions • @class iPQ_Epitiro; • @interface iPQ_Epitiro : NSObject • getiPQDashboard:coordinates:Radius:from:to:bearer • getAgentIDForPeriod:hours/days/weeks • getAgentID:from:to • urlForMapWithX: andY: andZ:andOperator:andBearer:Monday, 24 September 12
  43. 43. JSON RESTFull Functions • @class iPQ_Epitiro; • @interface iPQ_Epitiro : NSObject • getiPQDashboard:coordinates:Radius:from:to:bearer • getAgentIDForPeriod:hours/days/weeks • getAgentID:from:to • urlForMapWithX: andY: andZ:andOperator:andBearer: • @endMonday, 24 September 12
  44. 44. Monday, 24 September 12
  45. 45. 72 ThousandMonday, 24 September 12
  46. 46. 72 Thousand Miles driven during the last 16 weeksMonday, 24 September 12
  47. 47. Monday, 24 September 12
  48. 48. 152 test unitsMonday, 24 September 12
  49. 49. 152 test units Deployed across UK venue’s, cities and motorwaysMonday, 24 September 12
  50. 50. Monday, 24 September 12
  51. 51. 16.3 MillionMonday, 24 September 12
  52. 52. 16.3 Million Network Test made during in the last 16 weeksMonday, 24 September 12
  53. 53. 16.3 MillionMonday, 24 September 12
  54. 54. 16.3 Million That’s 107 Thousand test per handsetMonday, 24 September 12
  55. 55. Monday, 24 September 12
  56. 56. DemoMonday, 24 September 12
  57. 57. ats-group.co.uk Est. 1992 Tom Bryer Managing DirectorMonday, 24 September 12
  58. 58. Est.  1992 London 2012 Games Benchmarking the Mobile Operators Working With:Monday, 24 September 12
  59. 59. During the Summer of 2012 – ATS&RO pioneered the CET bike! Giving unprecedented access to London during busy times of the day..Monday, 24 September 12
  60. 60. From the initial concept… To Reality… Production Engineering from ATS…Monday, 24 September 12
  61. 61. Creating the static units for the London 2012 Games…Monday, 24 September 12
  62. 62. Deploying the static units for the London 2012 Games… Intelligent Communication Solutions Rigging and Installation Services • Took delivery of 20 static benchmark units on Friday morning • Work very hard to get to the key locations in the Olympic park • Deadline for installation within the Olympic park was Sunday evening • All boxes were installed, activated & commissioned on timeMonday, 24 September 12
  63. 63. 152 test units deployed across the UK…Monday, 24 September 12
  64. 64. Our  Benchmark  Test  Kit  Range… Stac,  24  by  7  at  key  locaDons Walk,  able  to  provide  access  to  key  areas Cycle,  provide  great  access  to  urban  areas Bike,  great  for  central  London  or  other  urban  areas Car,  great  for  all  round  balance  of  TesDng  and  Mileage  Monday, 24 September 12
  65. 65. Motorbike test unit…Monday, 24 September 12
  66. 66. Static Test unit…Monday, 24 September 12
  67. 67. Backpack test unitMonday, 24 September 12
  68. 68. Car Test Unit…Monday, 24 September 12
  69. 69. We  are  so  Impressed  with  realTime  CET…   We  have  set-­‐up  a  new  company  to  drive  this  forward: Currently Working With:Monday, 24 September 12
  70. 70. On the way to completing a UK coverage map Encouraging Mobile choiceMonday, 24 September 12
  71. 71. Est. 2000 Gavin Johns Chief Operating OfficerMonday, 24 September 12
  72. 72. www.epitiro.com iPQ TM Real-Time Insight Gavin Johns Epitiro Group Limited CEO, Epitiro 10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LN Registered in England and Wales no: 3940403 info@epitiro.com | www.epitiro.comMonday, 24 September 12
  73. 73. About Epitiro www.epitiro.com ‘Quality of Experience’ Monitoring Solutions for Mobile Operators § Epitiro provides leading Mobile Operators with network monitoring systems to ensure they can measure and manage Quality of Experience § Real-time insight of QoE helps address service-affecting issues in their infancy § We help operators achieve; § Efficient Network Expansion § Reduced Support Calls § Higher Customer Satisfaction / Reduced Churn ipQTM § Established 2000, Cardiff Epitiro Group Limited 10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LN Registered in England and Wales no: 3940403 info@epitiro.com | www.epitiro.comMonday, 24 September 12
  74. 74. Our Clients www.epitiro.comMonday, 24 September 12
  75. 75. Challenges for Mobile Operators www.epitiro.comCoverage - Capacity – Capability - Performance - ReliabilityThe Five Pillars of Customer Experience… “Does it work when I want it?” Coverage “Is there service where I need it?” “Can I make a call when I want to, for as longa as I want to?” Does the Network Capability Performance “Does it perform as I expect?” support the latest technology • Voice, text and DataHow does the network cope at Availability of Voice and Data times of peak demand Services 24/7 Capacity ReliabilityMonday, 24 September 12
  76. 76. Product Overview www.epitiro.comipQTM Block Diagram 34Monday, 24 September 12
  77. 77. AT50M Software Probe Test App www.epitiro.com OTA Android Smartphones • Overview – Targeted measurement of mobile network – based on cell, bearer etc. – Test Scheduling event based, time based, push-to- test – Active & Passive testing AT50M • Device Support Software – Android 2.1+ and iOS 4.0+ Client – Consolidated approach for future device support with RIM and Windows • Network and Bearer support – 2G, 3G UMTS and CDMA, 4G WiMAX and LTE – Wi-FiMonday, 24 September 12
  78. 78. ipQ Analytics www.epitiro.com CeX Dashboard’s in Real Time Drill-down to investigate network performance See network performance by location Filter just the data you want to seeMonday, 24 September 12
  79. 79. ipQ Analytics www.epitiro.com CeX Dashboard’s in Real Time Drill-down to investigate network performance See network performance by location Filter just the data you want to seeMonday, 24 September 12
  80. 80. ipQ Analytics www.epitiro.com CeX Dashboard’s in Real Time Drill-down to investigate network performance See network performance by location Filter just the data you want to seeMonday, 24 September 12
  81. 81. One-Click Dashboards www.epitiro.com Line Chart View… One Click shows top KPIs Click on any point to see detailed information Click on any legend to add/remove from viewMonday, 24 September 12
  82. 82. One-Click Dashboards www.epitiro.com Line Chart View… One Click shows top KPIs Click on any point to see detailed information Click on any legend to add/remove from viewMonday, 24 September 12
  83. 83. One-Click Dashboards www.epitiro.com Line Chart View… One Click shows top KPIs Click on any point to see detailed information Click on any legend to add/remove from viewMonday, 24 September 12
  84. 84. One-Click Dashboards www.epitiro.com Line Chart View… One Click shows top KPIs Click on any point to see detailed information Click on any legend to add/remove from viewMonday, 24 September 12
  85. 85. Map Views www.epitiro.com See Coverage and KPIs on a Map See Any KPI by heat map Click on a tile to zoom in and see Pin locations of smartphone tests Click on a Pin to see the test details of any smartphone within the tileMonday, 24 September 12
  86. 86. Map Views www.epitiro.com See Coverage and KPIs on a Map See Any KPI by heat map Click on a tile to zoom in and see Pin locations of smartphone tests Click on a Pin to see the test details of any smartphone within the tileMonday, 24 September 12
  87. 87. Map Views www.epitiro.com See Coverage and KPIs on a Map See Any KPI by heat map Click on a tile to zoom in and see Pin locations of smartphone tests Click on a Pin to see the test details of any smartphone within the tileMonday, 24 September 12
  88. 88. Map Views www.epitiro.com See Coverage and KPIs on a Map See Any KPI by heat map Click on a tile to zoom in and see Pin locations of smartphone tests Click on a Pin to see the test details of any smartphone within the tileMonday, 24 September 12
  89. 89. Summary of KPIs and Ancillary Data www.epitiro.com A Full Range of Measurement Capability IP Data Measurements Passive Measurements Network Interfaces • TCP Throughput • Data Connection State • IEEE 802.3 Ethernet • TCP Echo • Cellular Service State • IEEE 802.11 Wireless • TCP 3-way Handshake Latency • Application Throughput • UDP Network Quality • Application Bandwidth Consumption Internet Protocols – Packet Loss • Web Browser Throughput • IPv4 – Jitter • TCP / UDP Network Traffic • IPv6 – Two-way latency One-way latency (OWAMP) Geolocation – Echo IP QoS Control • GPS • ICMP Latency • DiffServ DSCP • Triangulation • DNS Lookup • IPv6 Flow Label • IP Geolocation • Application Measurements Test Scheduling • ITU-T G.107 E-model • Fixed • Call Success Rate (Dropped Calls) • Periodic • UDP Gaming • Window based • P2P Bandwidth • Event based • HTTP Web Browsing • On idleMonday, 24 September 12
  90. 90. Test Management www.epitiro.com A Full Configurable Client from the Server Create unlimitedversions of KPI Tests Extensive control over the configuration of each Test Easily make the Test available for any probeMonday, 24 September 12
  91. 91. Test Management www.epitiro.com A Full Configurable Client from the Server Create unlimitedersions of KPI Tests Extensive control over the configuration of each Test Easily make the Test available for any probe Monday, 24 September 12
  92. 92. Test Management www.epitiro.com A Full Configurable Client from the Server Create unlimitedersions of KPI Tests Extensive control over the configuration of each Test Easily make the Test available for any probe Monday, 24 September 12
  93. 93. Test Management www.epitiro.com A Full Configurable Client from the Server Create unlimitedersions of KPI Tests Extensive control over the configuration of each Test Easily make the Test available for any probe Monday, 24 September 12
  94. 94. In Summary www.epitiro.com Benefits of iPQ… § Programmable warning and critical thresholds means is instantly alerted when baseline thresholds are breached § Full access to testing allows to control the frequency and the number of KPIs § Benchmarking competitor MNOs highlights opportunities to improve service.. § Instantly see the impact of any changes on the network…Monday, 24 September 12
  95. 95. ipQTM Performance Monitoring Solution www.epitiro.com Product and Services § Real-Time Reporting Interface Mobile Operators § Full ‘On-Demand’ Management of data collection probe testing § Support Services to ensure installation, configuration, maintenance and further data analysis ipQTM Epitiro Group Limited 10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LN Registered in England and Wales no: 3940403 info@epitiro.com | www.epitiro.comMonday, 24 September 12

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