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Data Centre Fitness


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This presentation looks at the challenges in business IT and explains how NetApp Storage Solutions help minimise the time, resources and effort of running today's IT.

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Data Centre Fitness

  1. 1. IntroducingData Center Fitness
  2. 2. Challenges in Business IT Overload of data and expense of data storage Increasingly mobile workforce Decreasing technology lifecycles Demand for innovation such as cloud computing and virtualisation Balance of meeting immediate needs and scalability for the future Security concerns 2
  3. 3. Efficient IT: Customer Benefits Use up to 50% less storage Cut IT expenses in half Avoid building new data centers Reduce power and cooling loads Speed IT response to business needs Accelerate time to market Deliver IT as a serviceUltimately, NetApp Storage Solutions helpminimise the time, resources and effort ofrunning today’s IT, freeing resources toinnovate for the future. NetApp Confidential – Internal Use Only 3
  4. 4. Sales Boosting ConversationsData Center Fitness™ is designed to support sales by enablingbenefit-driven conversations. Help customers define and meet their IT efficiency goals Access the sales supporting tools and materials Sell NetApp technologies as a complete solution rather than individual products Encourage a strong, ongoing sales relationship with customers NetApp Confidential – Internal Use Only 4
  5. 5. Entry Point or Proof Point Top down approach: DCF as door opener Bottom up approach: DCF as proof point Capture Grow Aligned Support customer MSE Cloud awareness sales data market HEAT/ IVA/ EPIC WSC VESPA Cloud IBS V2C Aligned Support awareness sales EPIC HEA/IBS Capture Grow customer data MSE market WSC VESPA Cloud Cloud IVA/V2C launch Use our online tools to start the conversation, or to prove the superior efficiency of NetApp’s storage and data management solutions NetApp Confidential – Internal Use Only 5
  6. 6. Opportunities for Partners Data Center Fitness allows differentiating positioning opportunities Data Center FitnessBuild the foundation for Strong proof point for Door opener for mid- cloud services business success size customers Reason to believe in Proof point for NetApp joint cloud solutions storage solutions NetApp Confidential – Internal Use Only 6
  7. 7. Role for PartnersNetApp partners are personaltrainers for Data Center Fitness Target your customers Use marketing materials to encourage participation Guide clients through DCF tools Review results and discuss possible efficiency solutions Together build a plan to get your customer’s IT in shape NetApp Confidential – Internal Use Only 7
  8. 8. Data Center FitnessAt a Glance NetApp Confidential – Internal Use Only 8
  9. 9. Data Center Fitness: an Overview Solution-focused to help customers discover and address their IT Efficiency needs Links all NetApp storage solutions in an intuitive way Increases revenue by providing unified solutions, rather than point technologies Supports sales by creating a customer-focused conversation with industry benchmark tools as proof point Inspirational and motivational message: Let’s achieve your goals together NetApp Confidential – Internal Use Only 9
  10. 10. NetApp Data Center Fitness A destination for businesses to learn more about potential IT and storage savings Home for NetApp’s interactive assessment tools Powerful sales opportunity: use as entry or proof point for selling NetApp solutions Goal: Drive NetApp technologies to maximum saturation and adoption (Deduplication, Thin Provisioning, Compression, Thin replication, FlexClones, RAID DP+ SATA, Snap Technologies) NetApp Confidential – Internal Use Only 10
  11. 11. Accessing Data Center Fitness NetApp Confidential – Internal Use Only 11
  12. 12. Efficient IT Analyzer Users answer basic questions about storage size and utilisation Receive a detailed report that highlights key areas for improvement which they can discuss with their NetApp reseller NetApp Confidential – Internal Use Only 12
  13. 13. Efficient IT Calculator In under a minute, users can answer three short questions Results show how much storage space they can cut and how much money they could save with NetApp technologies NetApp Confidential – Internal Use Only 13
  14. 14. Efficiency Blueprint How NetApp’s nine efficiency technologies work together Interactive element allows users to scroll over each solution to learn how it can support their IT efficiency NetApp Confidential – Internal Use Only 14
  15. 15. Tour Data Center FitnessData Center Fitness can help you getyour customers’ IT into shape: Reduce waste and unneeded storage Cut IT costs and resources Increase performance and efficiency Prepare for the future Boost your own sales NetApp Confidential – Internal Use Only 15