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MEANING OF GRAND STRATEGY
• Grand strategies are the decisions or choices of long term plans
from available alternatives.
...
CLASSIFICATION OF GRAND STRATEGY
STABILITY STRATEGY
• A strategy is stability strategy when a firm attempts to maintain its status-
quo with existing level...
EXPANSION / GROWTH STRATEGY
•Growth Strategies are means by which an organization
plans to achieve the increased level of ...
RETRENCHMENT STRATEGY
• It is a defensive strategy in which a firm having declining
performance decides to improve its per...
COMBINATION STRATEGY
• Combination strategy is not an independent classification but it is
a combination of different stra...
GRAND STRATEGY MATRIX
Presented By:-
Arpita
Rakhi Shailesh
Bhavna
Ashutosh
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about strickland grand strategy

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  1. 1. MEANING OF GRAND STRATEGY • Grand strategies are the decisions or choices of long term plans from available alternatives. • They involve Expansion, Quality Improvement, Market Development, Innovation, Liquidation, etc. • It is based on analysis of internal and external environment. • Usually they are selected by top level managers such as directors, executives etc. • Strickland’s tool to overcome weakness, build on existing strengths, avert future threats and seize future opportunities. • Used in strategic business planning.
  2. 2. CLASSIFICATION OF GRAND STRATEGY
  3. 3. STABILITY STRATEGY • A strategy is stability strategy when a firm attempts to maintain its status- quo with existing levels of efforts and it is satisfied with only incremental growth/improvement by marginally changing the business and concentrates its resources where it has or can develop rapidly a meaningful competitive advantages in the narrowest possible product market scope. • Steel Authority of India has adopted stability strategy because of overcapacity in steel sector. Instead it has concentrated on increasing operational efficiency of its various plants rather than going for expansion. Others industries are heavy commercial vehicle and coal industry.
  4. 4. EXPANSION / GROWTH STRATEGY •Growth Strategies are means by which an organization plans to achieve the increased level of objective that is much higher than its past achievement level. •Eg. Nirma ltd. or Reliance Industry Ltd., in fact, in the life of any organization, growth strategy is necessary at some point of time. •James has identified those four stages-emergence, growth, maturity and decline.
  5. 5. RETRENCHMENT STRATEGY • It is a defensive strategy in which a firm having declining performance decides to improve its performance through contraction in its activities i.e. reducing the scope of its business by total or partial withdrawal from present business. • Eg. A pharmaceutical firm pulls out from retail selling to concentrate on institutional selling in order to reduce the size of its sales force and increase marketing efficiency. • Eg. A corporate hospital decides to focus only on specialty treatment and realize higher revenues by reducing its commitment to general cases which are typically less profitable to deal with.
  6. 6. COMBINATION STRATEGY • Combination strategy is not an independent classification but it is a combination of different strategies – stability, growth, retrenchment – in various forms. • The Tube Investments of India (TI), a Murugappa group company, has created strategic alliances in its three major businesses: tubes, cycles, and strips. • In cycles, it has entered into regional outsourcing arrangements with the UP-based Avon and Hamilton Cycles in the western region. In steel strips, TI has entered into a manufacturing contract with Steel Tubes of India, Steel Authority of India, and the Jindals.
  7. 7. GRAND STRATEGY MATRIX
  8. 8. Presented By:- Arpita Rakhi Shailesh Bhavna Ashutosh

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  • Aashijain0

    Oct. 20, 2016
  • BhagirathiDora

    Nov. 6, 2017

about strickland grand strategy

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