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Using Google Analytics and Search Console for SEO success #digitalzone21

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Using Google Analytics and Search Console for SEO success #digitalzone21

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Actionable tips to use Google Analytics reports and fixes for SEO. And actionable tips on Google Search Console and Bing Webmaster tools. All free tools for SEO succes presented at DigitalZone21.

Actionable tips to use Google Analytics reports and fixes for SEO. And actionable tips on Google Search Console and Bing Webmaster tools. All free tools for SEO succes presented at DigitalZone21.

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Using Google Analytics and Search Console for SEO success #digitalzone21

  1. 1. Using Google Analytics and other free tools for SEO By Arnout Hellemans Arnout Hellemans | @hellemans |#digitalzone21
  2. 2. Who is Arnout Hellemans? Arnout Hellemans | @hellemans |#digitalzone21
  3. 3. Google analytics for SEO Arnout Hellemans | @hellemans |#digitalzone21
  4. 4. Must have reports in GA for SEO • Referral traffic • Page contains 404 title with source / medium • Fix for Android discover traffic (Direct > Google Discover) Arnout Hellemans | @hellemans |#digitalzone21
  5. 5. Search engines in referral traffic Arnout Hellemans | @hellemans |#digitalzone21
  6. 6. Filter pages on the 404 page titles Arnout Hellemans | @hellemans |#digitalzone21
  7. 7. Actions to take on 404 title traffic • 301 redirect the 404 pages to relevant pages. • If you find any paid traffic clicks fix these paid ads. Arnout Hellemans | @hellemans |#digitalzone21
  8. 8. Search engines https://omt.tips/ga-search-engines Or Arnout Hellemans | @hellemans | #inOrbit19
  9. 9. Add search engines to GA Arnout Hellemans | @hellemans |#digitalzone21
  10. 10. Tracking Search & Discover from Android Arnout Hellemans | @hellemans |#digitalzone21
  11. 11. Arnout Hellemans | @hellemans |#digitalzone21
  12. 12. Arnout Hellemans | @hellemans |#digitalzone21
  13. 13. Arnout Hellemans | @hellemans |#digitalzone21 Direct Source exactly matches direct AND Medium exactly matches (not set) OR Medium exactly matches (none)
  14. 14. Full referral path Arnout Hellemans | @hellemans |#digitalzone21
  15. 15. Arnout Hellemans | @hellemans |#digitalzone21
  16. 16. Set up the custom dimension Arnout Hellemans | @hellemans |#digitalzone21
  17. 17. Rewriting sources and medium Arnout Hellemans | @hellemans |#digitalzone21
  18. 18. . Arnout Hellemans | @hellemans |#digitalzone21 Filters for all rewrite sources
  19. 19. Interested? Here’s the link; https://omt.tips/recover-direct-traffic-GA Or Arnout Hellemans | @hellemans |#digitalzone21
  20. 20. Google Search Console Arnout Hellemans | @hellemans |#digitalzone21
  21. 21. Arnout Hellemans | @hellemans |#digitalzone21
  22. 22. Sheets add-in Arnout Hellemans | @hellemans |#digitalzone21
  23. 23. https://searchanalyticsforsheets.com/ Arnout Hellemans | @hellemans |#digitalzone21
  24. 24. SearchAnalytics for Sheets tips • Don’t filter requests on the API • Combine Keyword and Landing page • Link sheet with GDS for advanced analysis Arnout Hellemans | @hellemans |#digitalzone21
  25. 25. Bigger site or more data? • Don’t use the native connector in GDS • Use API with a your own Data store (like BigQuery) Arnout Hellemans | @hellemans |#digitalzone21
  26. 26. Alternatively use https://omt.tips/search- explorer (currently in BETA) Arnout Hellemans | @hellemans |#digitalzone21
  27. 27. Bing webmaster tools Arnout Hellemans | @hellemans |#digitalzone21
  28. 28. Import verified sites from GSC through login with Google Arnout Hellemans | @hellemans |#digitalzone21
  29. 29. Backlink data and response codes Arnout Hellemans | @hellemans |#digitalzone21
  30. 30. Data on; •Broken links ending on 4xx and 5xx •https://www.bing.com/webmaster/reports/ crawl/information?url= Arnout Hellemans | @hellemans |#digitalzone21
  31. 31. Free Backlink data (for your site and competitors) Arnout Hellemans | @hellemans |#digitalzone21
  32. 32. Backlink data Arnout Hellemans | @hellemans |#digitalzone21
  33. 33. Compare backlink data Arnout Hellemans | @hellemans |#digitalzone21
  34. 34. Feel free to connect; @hellemans on twitter Arnout Hellemans on Linkedin For questions ;-) Arnout Hellemans | @hellemans |#digitalzone21

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