"In my presentation I will share my personal learnings with two aspects of Product Management at XING:
Mainly I will talk about our approach to scaling mobile product management. Like many other digital companies started before 2010, XING’s approach to product management was strongly web-oriented and mobile had been treated as a by-product handled by a small silo of specialists. What we aim for today is a full-stack product thinking in which a product team not just owns the domain specific business logic and the web representation of their product, but also all other touchpoints and in particular mobile.
As a result we now build our native core apps as a distributed and collaborative effort of several teams. I will share my learnings from managing the change process of „unleashing mobile“ across XING and what it means for the product managers involved.
As a second topic I will dive deeper into one question which is closely connected to this distributed, collaborative approach: How to create the necessary alignment between autonomous teams?
I will present a framework for alignment which we call „Auftragsklärung“ (rough translation: „assignment clarification“ – I will explain why I prefer the German terminology). Auftragsklärung has helped to add a lot of clarity to the way we manage products and also be applied in other contexts such as start-ups or agency work."