Enterprise Directions

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Employee motivation depends largely on good goals setting. The highest strategic goals are sometimes called directions. Goals are related to drivers, principles and requirements. This presentation shows an example of enterprise directions setting by the usage of an enterprise architecture tool.

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Enterprise Directions

  1. 1. Enterprise Directions Motivation Diagrams
  2. 2. Metamodel of Motivational Concepts
  3. 3. Concepts Legenda 1/2Notation Definition The role of an individual, team, or organization (or classes thereof) that represents their interests in, or concerns relative to, the outcome of the architecture. Something that creates, motivates, and fuels the change in an organization. The outcome of some analysis of some driver. An end state that a stakeholder intends to achieve.
  4. 4. Concepts Legenda (2/2)Notation Definition A statement of need that must be realized by a system. A restriction on the way in which a system is realized. A normative property of all systems in a given context, or the way in which they are realized.
  5. 5. Relationships LegendaRelationship Intention Notation Aggregation models that someAggregation intentional element is divided into multiple intentional elements. Realization models that some end isRealization realized by some means. Influence models that some motivational element has a positive Influence or negative influence on the realization of another motivational element.
  6. 6. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  7. 7. Management Improvement Innovation Regulatory Corporate Culture Deteriorating Core Compliance Union Relations Competence Focus Improve the Your Company Management Best in Class Improve Operational Know ledge Leadership Community Business HR StrategyManagement Efficiency Based System Building Aw areness Modeling Processes Sales Business F&A Productivity Increase Improvement Planning Improvement
  8. 8. Management Processes High Level Improve Knowledge & Planning Management Research Processes Management Line of Business Process PlanningMangement Stakeholder & External Security Relations Mgmt Planning Enterprise Effectiveness Mgt Corporate Strategy Resource Development & Management Product &Infrastructure Lifecycle StrategyManagement Implementation
  9. 9. Enterprise Effectiveness Management Environmental Influences Government Economy Culture - interest rates - Regulations - demand - Group Actions - prices Enterprise Effectiveness Mgt Shareholders Investments Banks Company Company Earnings Capital Resources Products Needs Customers Labor Agencies Talent Segment A Orders - Materials - Equipment Segment B Suppliers Services - Software Invoices Segment C Payments Research Labs Technology Returns Segment D Refunds Competition Competition Competition Resources Products
  10. 10. Management Improvement Innovation Regulatory Corporate Culture Deteriorating Core Compliance Union Relations Competence Focus Improve the Your Company Management Best in Class Improve Operational Know ledge Leadership Community Business HR StrategyManagement Efficiency Based System Building Aw areness Modeling Processes Sales Business F&A Productivity Increase Improvement Planning Improvement
  11. 11. Organizational Intelligence Organizational Intelligence Service Sense-Making Information Decision & Gathering Policy Knowledge Deployment Knowledge Learning & & Memory Developme nt Communication & Collaboration
  12. 12. Management Improvement Innovation Regulatory Corporate Culture Deteriorating Core Compliance Union Relations Competence Focus Improve the Your Company Management Best in Class Improve Operational Know ledge Leadership Community Business HR StrategyManagement Efficiency Based System Building Aw areness Modeling Processes Sales Business F&A Productivity Increase Improvement Planning Improvement
  13. 13. Sales Improvement Sales Improvement Emerging MarketsBetter Forecasting Improve Sales Effective Distribution Processes Additional Sales
  14. 14. Sales & Distribution Sales Direct Sales Channel Price Managing Sales Back eCommerce Services Managing Office ServicesProspects Quotation Sales Order Sales ContractManaging Managing Managing Managing
  15. 15. Sales Improvement Sales Improvement Emerging MarketsBetter Forecasting Improve Sales Effective Distribution Processes Additional Sales
  16. 16. Sales Growth PrismSales ProductivityFacet Grow Revenues Increase Sales EfficiencyCustomer RevenuesFacet Add/Retain High Increase Value Customers Revenue per CustomerSales ProcessesFacet Increase Pipeline Customer Better Benefit Forecasting Introduce Sales ProcessSales LearningFacet Optimize Reward Lead Improve Employee Skills Generation Commision Payouts Improve Communication
  17. 17. Management Improvement Innovation Regulatory Corporate Culture Deteriorating Core Compliance Union Relations Competence Focus Improve the Your Company Management Best in Class Improve Operational Know ledge Leadership Community Business HR StrategyManagement Efficiency Based System Building Aw areness Modeling Processes Sales Business F&A Productivity Increase Improvement Planning Improvement
  18. 18. Business Planning Changing Tight Budget Business World Business PlanningImprove Business Transform Business Process Accurate Planning Make Accurate Processes Reengineering Decisions Discover Waste / Avoid Inefficiencies Misunderstandings
  19. 19. Management Improvement Innovation Regulatory Corporate Culture Deteriorating Core Compliance Union Relations Competence Focus Improve the Your Company Management Best in Class Improve Operational Know ledge Leadership Community Business HR StrategyManagement Efficiency Based System Building Aw areness Modeling Processes Sales Business F&A Productivity Increase Improvement Planning Improvement
  20. 20. F&A Improvement Context Economy Funding Turmoil Increas e Improve Financial Improve Cost F&A Net Profit Processes Control Process Improvement Assets ROI ABM - ABC Im provem ent Improve Capital Expenditure ProcessImprove Costs / Currency Managem ent Project Profits Ratio Improve Assets Management Process Elim inate Duplicate Contractor Paym ents Improve Budgeting Define New Process Financial Proces ses
  21. 21. F&A Mission - Prism Systems Integration Theme Cost Control Theme Leverage / Innovate ThemeFinancials Fa cet Requirem ents = Im prove Funding Generate Accountabili ty Investm ent Funding Control & Reduce Increase Funding Program Costs for ProgramCustomers Facet Produce Clean Report Financial & M axim ize Im pact of M axim ize use of Develop Budget Audi t Positi ons Non-financi al Expenditures Assets RequestsInternal ProcessesFa cet Provide M gm t Em bed Cost Culture Inform ati on Im plem ent Current Initi artives Integrate Requirem ents Develop Full Costs by Im prove Outcom e Program M easuresLearning & GrowthFa cet Partner for Develop a Cost Learn Busi ness Im prove Economi c Requirem ents Anal ysi s Processes Culture Processes
  22. 22. F&A Improvement Context Economy Funding Turmoil Increas e Improve Financial Improve Cost F&A Net Profit Processes Control Process Improvement Assets ROI ABM - ABC Im provem ent Improve Capital Expenditure ProcessImprove Costs / Currency Managem ent Project Profits Ratio Improve Assets Management Process Elim inate Duplicate Contractor Paym ents Improve Budgeting Define New Process Financial Proces ses
  23. 23. Costs / Profits Ratio Monitor No Budget CutsAssets Usage Stock Improve Costs / Cost Reduction Clearance Profits Ratio Campaign MonitorPerformance Shareholders Satisfaction
  24. 24. F&A Improvement Context Economy Funding Turmoil Increase Improve Financial Improve Cost F&A Net Profit Processes Control Process Improvement Assets ROI ABM - ABC Improvement Improve Capital Expenditure ProcessImprove Costs / Currency Profits Ratio Management Project Improve Assets Management Process Eliminate Duplicate Contractor Payments Improve Budgeting Define New Process Financial Processes
  25. 25. Financial Processes Financial Assets Capital Operations Dealers SuppliersStrategy Setting Management Expenditure Back Office Accountancy Accountancy Authorization Financial Management Management Define New Financial Processes Financial Financial Enterprise Risk General Ledger Management Planning Management Mgmt Corporate Treasury Cost Control Budgeting Customers Finance and Management Accountancy Control Management
  26. 26. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  27. 27. Enterprise ArchitectureContinuously Data Must Be M inimize the Define the Facilitate Reflect the Projects Last Standardized T echnical Change Collected From Burden of Data Scope Change Strategic Plan Few Years Business Diversity Experts Collection Processes Implement an EA + + + + + + Build a Baseline Cost Saving Business Enterprise Business Enterprise Enterprise Operations & Architecture Efficiency Restructuring Realignment Consolidation Expansion Customer Focus Build a T arget Architecure Continuous Improvement Related Process Notional EA Organization Develop a Sequencing Plan T otal Participation Publish an Approved EA Enterprise Drivers
  28. 28. Enterprise Architecture Process PRM Obtain Establish Executive Buy- Management in and Support Structure and Step 1 Control Step 2 Maintain the Define an Enterprise Architecture Architecture Process and Approach Step 8 Step 3 Oversee the EA Program Develop Use the Baseline Enterprise Enterprise Architecture Architecture Step 4 Step 7 Develop the Develop Target Sequencing Enterprise Plan Architecture Step 6 Step 5 (The decomposition of this task is the same as for Baseline Architecture)
  29. 29. Enterprise ArchitectureContinuously Data Must Be M inimize the Define the Facilitate Reflect the Projects Last Standardized T echnical Change Collected From Burden of Data Scope Change Strategic Plan Few Years Business Diversity Experts Collection Processes Implement an EA + + + + + + Build a Baseline Cost Saving Business Enterprise Business Enterprise Enterprise Operations & Architecture Efficiency Restructuring Realignment Consolidation Expansion Customer Focus Build a T arget Architecure Continuous Improvement Related Process Notional EA Organization Develop a Sequencing Plan T otal Participation Publish an Approved EA Enterprise Drivers
  30. 30. Notional EA Organization CEO Capital Investment Council (CIC) Business Line Org anization Staff IT Evaluator Org anization IT Line Business Unit Subject Matter IT Risk Technical Managers Experts Manager Review Committee CIO SME TRC EA Quality EA Executive Assurance Steering Committee (QA) Senior IT Representativ Configuration es Manager CEO Deputy CFO Enterprise Architecture Core Configuration Senior Business and Division / Senior Control Board Technical Senior TeamArchitectural Business Budget Procurement Representatives DomainConsultants Unit Heads Official EACT CCB Owners Senior Technical Business Architecture Writer Architect Consultants Chief Architect Systems Architect Security Data Architect Architect Infrastructure Architect
  31. 31. Enterprise ArchitectureContinuously Data Must Be M inimize the Define the Facilitate Reflect the Projects Last Standardized T echnical Change Collected From Burden of Data Scope Change Strategic Plan Few Years Business Diversity Experts Collection Processes Implement an EA + + + + + + Build a Baseline Cost Saving Business Enterprise Business Enterprise Enterprise Operations & Architecture Efficiency Restructuring Realignment Consolidation Expansion Customer Focus Build a T arget Architecure Continuous Improvement Related Process Notional EA Organization Develop a Sequencing Plan T otal Participation Publish an Approved EA Enterprise Drivers
  32. 32. Enterprise Drivers Enterprise DriversPlants & Facilities Sales & Marketing Development Product Related HR Related Drivers Management Customers Financial Drivers Economical Drivers Politics & Other Drivers Drivers Drivers Related Drivers Drivers Related Drivers Related Drivers Legislation DriversInfrastructures Distribution is Development Disalignment Deteriorating Communication Crummy Bank Interests Foreign Affairs Legislation with Adverseare Expensive Inefficient Cost too High with Market Union Relations is poor Assistance Adverse Impact Demographic Expectations Changes Facilities are Image Decline ECOs Rate too Poor Product Employee Decisions are Customer Impending Costly Standards Obsolete high Quality Demotivation Lengthy Complaints Economic Regulatory Downturn Requirements Plants are Sales Shrinkage High Relative Product Incentives are Departemental Customers are Public Environmental Obsolete Costs Complexity Conflicting Barriers Unloyal Infrastructure Awareness Slow Market Information is Products are Lack of Skills Falling behind Delivery Delays Growth not Reused not Competitive in R&D Substitute Products Lead Time too Product Line Little Follow up Long too Narrow Managerial Criteria are Talent Missing Bargaining Manual Design Information is Sub-par Power Segregated Profitability Competition Next-Release Weak Marketing No clear Syndrom Skills Strategic Directions Changing Buyer Slow Ownership Needs Development Lacking Resistance to Change
  33. 33. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  34. 34. Effective Governance Continual Time-To- Assets Unions Improve Increase Productivi ty Defi ne Operations Improvemen Market Exploitation Sati sfaction Customer Customer Increase Sales Focus Control t Reduction Operations Revenues + + + + + + + + + Effective Governance Deploy Programs / Process Business Roles / Strategy Business / ITGovernance and Proj ects Improvement Modeli ng Authority Sharing Alignment Control Tools Monitoring Clarification
  35. 35. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  36. 36. Invest in Systems Information Technology Overload Invest in Systems Deploy IT Improve Evolve from Data Business / IT Technologies Systems to Wisdom Alignment Development Requirements Define IT IT Complaint Mgt Tools Processes Tracking CAE Assure Data Collaboration Access Improve WMS Tools RequirementsWork Flow Navigation Fulfillment
  37. 37. IT Processes Define IT ProcessesIT Risk Mgmt IT Develop and Provide IT Information IT Lifecycle / System IT Securityand Mitigation Infrastructure Operate IT User Support Management Change Maintenance Management Systems Management
  38. 38. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  39. 39. Personnel Quality ImproveNature of Work Personnel Quality Management Human Capital Affiliation Sense Style Special Know ledge Enhancement Training Increase People Employee Involvement Industry Motivation Know ledge Leadership Improve HR Attract & Retain Employee Strategy Sharing Processes Best People Committment Little Job Enrichment Netw orkManagerial Sharing Talent Employee Role/AuthorityDemotivation Information Clarification Sharing Incentives Employee Rotation High Skill Level are Conflicting Team Building People Education
  40. 40. Improve HR Processes Improve HR Processes Employee Payroll Monitoring HR ManagementInvolvement
  41. 41. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  42. 42. Value for Shareholders PrismRevenue GrowthFacet Grow Rev enues Operating Improv ements New Sources of Increase Lower Costs High Utilization of Rev enues Customer Assets Prof itabilityCustomers Care Acquire More Satisf y Customers Retain Customers Customer Serv ice CustomersFacet Increase Market Customers Share Relations Leader in Pricing Time-To-Market Improv e Quality Enhance Image Enhance ReputationCustomer Processes Improv e Improv eFacet Operational Operational Ef f iciency Ef f ectiv ness Reduce Operating Expand Reduce Non Core Fast Deliv ery Ef f ectiv e Serv ice Optimal Cost Resources Costs knowledge Activ ities Utilization distributionLearning and Growth OutstandingFacet Leadership Training on best Database network on Re-align organization practices in cost operational with core competencies management perf ormance High Skill Level Employ ee Satisf action
  43. 43. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  44. 44. Production Excellence Productivity Time To Market Poor Product Delivery Lead Time too Quality Delays LongManufaturing Optimize Planning Production MixAutomation Improve ProductionManufacturing Quality Control Engineering Automation Versatile OptimizeManufaturing Production Process CapacityW IP Reduction Saturation Inventory Production Costs Process Plans Lead Time Plant Reduction Reduction Improvement Reduction Improvement
  45. 45. Production ProcessesProduction & Manufacturing Materials Strategy Setting PlanningMake Products Manufacturing Improve Oversight Production Processes Assemble / Subcontracting Package Products Make or BuyPlant Inventory Planning Management Manufacturing Materials Procurement
  46. 46. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  47. 47. Marketing OrientationCustomer Focus Become Marketing Market Group Driven Leasdership Global Market Analysis Improve Marketing Campaigns Play the Product Mix Profitable Growth Enhance DistributionMajor Accounts Mgt
  48. 48. Marketing Campaigns IT Platform Com petitors Prom otions Strong Lack of Res eller High Churn Support Incentives / Incentives Ideas Vis ibility Unloyalty Im prove Marketing Cam paignsAutom ate Decline Rate Rise Effect Res ellers LeverageCam paign of of Marketing Cam paigns MultichannelsSelection Uns us cribing Process
  49. 49. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  50. 50. Industry Rank Raise Industry Rank Improve Broaden Expand the Do Market Market Share Marketing Brand Appeal Market Research Increase Develop Additional New Products GrowRevenues Sales < by 13% > Acquire More Create new Ads Customers and PromotionGrow NIAT Campaigns < by 14% > New markets penetration Retrain DealersReduce D/E Enhance Image Ratio < below 2.0 > Push Flagship Products Get New Customers
  51. 51. Improve Marketing Com petition Market Dynam ics Lifestyle New m arkets Im prove Agility penetration MarketingEnhance Image SpeedPerceived Value Market Increase Define New Develop Understanding Marketing Marketing Processes Projects Get New Groups of Cus tom ers InterestKey Custom ers Corporate Im age Increase Marketing Market Effectiveness Saturation Brand Reputation Cus tom ers Relations Com petitive Edge Forecas ting Capability Im provem ent Caliber of Managem ent
  52. 52. Marketing Processes Product Matching Marketing Development & Effectiveness Category / MarketingBrand Strategy Campaigns Define New Brand P&L Marketing Processes Programs Management Management Market Manage Research & Product Analysis Inventory Consumer Matching Services Supply and Demand
  53. 53. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  54. 54. Development Cost Reduction Reduce Development Costs New Employee Prototypes Cost Documentation Changes InformationSupplies Cost Reduction Mass Reduction Access &Reduction Reduction Reduction Distribution
  55. 55. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  56. 56. Design Excellence Excell in the Design Process Design Costs Design Time Increase Product Product Quality Lyfe Cycle Reduction Reduction Low er Empow ered No Last-minute Design Voice of theInnovation Costs Conceptual Change Requests Process Customer Design MetricsLow er Change Fast Draw ings & Multi-Requests Rate Documentation Disciplinary Teams Few Physical QFD Prototypes Easy Information Deployment Retrieval Design Methodologies Efficient Information Flow
  57. 57. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  58. 58. Development Leadership Developm ent Leadership Improve Product Optim ize Design Product Portfolio Product Quality Acquire More Cost Effectiveness Developm ent + Customers Innovation Product (Prism) Additional Reliability + Sales Virtual Modeling Model Driven Design Product Functionality Cost / Perform ance Feature Bas ed Tradeoff Design Product Durability Parametric Design His torical Data Reuse Product Conform ity Virtual Simultaneous Prototyping EngineeringProduct Sim ulation Rapid Modular Design Prototypes Dis tributed Global Design Developm ent Optim ization Simulation Based End-to-End Traceability Acquisition
  59. 59. Improve Product Design Partnering with Customer First Innovation Quality Open Change Culture Customers Vocation Orientation Communications Assure Data Information Access SharingStandardize Time-To-Components Market Improve Product Design QFD DesignDeployment Methodologies Customer CAD Diffusion Reqmts Fulfillment Monitor PLMDevelopment Deployment ProcessesCope with Product Change Product ControlComplexity Commoditization Product Line Slow High Relative Product Short Product too Narrow Development Costs Complexity Life Span
  60. 60. Product Change No Corrective Actions Instant Products Single Overview QualityDatabase Manage Improve Product Product Data Change Reduce Minimize Data Fast Carrying Costs StoringSearch Manage Collaborative Standards Manage the Define Complexity Design Usage Change Process Process Objectives Define Product Requirements Synchronize BOMs Consider All Configurations
  61. 61. Engineering Changes Designer CM Specialist M ulti Functional Team CRB CIBGenerate CI Confi gurati on Im pact ECR Identi fi cati on Checking Eval uation ECR ECN Baseli ne Creati on & Rel ease Rej ecti on or Rej ecti on Note Postponem e Create a nt of ECR Change Pl anDFM EA Product Baseli neServi ce Structure CIB Eval uation Change Val i date and Eval uate theExecution Spl i t Order Size of Change Create a Change Deri vati on sm all Order Rel ease Versi on & History change New Rel easeDocum ents M gm t Fast T rack ECO Servi ce Answer to User Info Del i very M easurem ent Report to Stakehol der
  62. 62. Development Leadership Developm ent Leadership Improve Product Optim ize Design Product Portfolio Product Quality Acquire More Cost Effectiveness Developm ent + Customers Innovation Product (Prism) Additional Reliability + Sales Virtual Modeling Model Driven Design Product Functionality Cost / Perform ance Feature Bas ed Tradeoff Design Product Durability Parametric Design His torical Data Reuse Product Conform ity Virtual Simultaneous Prototyping EngineeringProduct Sim ulation Rapid Modular Design Prototypes Dis tributed Global Design Developm ent Optim ization Simulation Based End-to-End Traceability Acquisition
  63. 63. Product Innovation PrismFinancial Strength Facet Maximize the Return on Equity Reduce Cost / Grow Revenues Revenue Ratio ArchiMate_Inf luence_32Customer Health Facet Revenues from Satisfy Customers Promote Customers Customer PurchasesDesign Processes Facet Creativity in Product Design Product Product Functionality AcceptancePeople Readiness Facet Designers Motivation Design Tools Development Deployment Designers Incentives to Leadership Competence Designers
  64. 64. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  65. 65. QFD Deployment Prof it Production Dev elopment Market Products Increase Increase Costs Process Opportunities Perf ormance Market Share Reduction Improv ement Exploitation Requirements Improv e QFD Complexity Processes QFD Deploy ment CustomerReqmts Fulf illment Dev elopment Additional Sales Products Production Early Products Additional Products Costs Quality Process Av ailability Av ailability Reduction Improv ement
  66. 66. QFD Processes Improve QFD Processes Customer Define Functional Customer HoQ 1 ManagementRequirements Requirements Requirements Analysis Elicitation
  67. 67. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  68. 68. Quality Assurance Total Quality Zero DefectsRegulations Assure Product Reduce Reactive Process Deploy a QualityConform ity Quality Quality Orientation System (Reactive Quality) (Preventive Quality) Product Process QS Conform ity Monitoring Development Product QS Certification Process Certification Standardization QS Training Systematic Measurements QS Globalization Benchmarking
  69. 69. Quality Mangement System Quality System ServiceDevelop QS Certify QS Deploy QS QS QS Procedures Documentation
  70. 70. Enterprise Directions ContextManagement Product DomainDomain Improve the Implement an EA Reduce Excell in the Management Development Design Process Costs Effective Invest in Systems Improve Development QFD Deployment Governance Personnel Quality Leadership Value for Improve Shareholders Production Quality Domain Total Quality Customer FocusMarket Domain Become Raise Industry Marketing Driven Rank Improve Improve Purchasing Operations
  71. 71. Customers First Define New Customer Marketing Sales Customer Deploy a CRM Monitor Customer Care Requirements Requirements Assistance System Customer Processes Requirements Processes Key Customers Involvement Customer Focus Follow the Customer Focus Drivers product sold in all its lyfe cicle Customer Value for Increase Increase Add/Retain Better Improve Focus onChoices Control Customers Revenue Pipeline High Value Forecasting Communication Customer per Customer Customers Processes
  72. 72. Customer Processes Assessing Project Understand Define Customer Spare Parts Customer Purchasing Monitoring Customer Customer QoS/SLA Inventory Mgmt Directory Mgmt Satisfaction Needs Contact Management Policies Define New Customer ProcessesInstalllations Customer Customer Customer Project Customer CMS Data Track and Relationship Relation Support Planning Relationship Maintain Report Strategies Management Planning Prospect Result
  73. 73. Customers First Define New Customer Marketing Sales Customer Deploy a CRM Monitor Customer Care Requirements Requirements Assistance System Customer Processes Requirements Processes Key Customers Involvement Customer Focus Follow the Customer Focus Drivers product sold in all its lyfe cicle Customer Value for Increase Increase Add/Retain Better Improve Focus onChoices Control Customers Revenue Pipeline High Value Forecasting Communication Customer per Customer Customers Processes
  74. 74. Customer AssistanceNo secretary filtering Improve Customer Assistance Help Desk Quick Replies to Customer Complaints On-site Support Maintenance Effectiveness On-line Customers Training Assistance Maintenance Specialization Efficiency

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