Research methodology - Unitedworld School of Business
This study was mainly done for measuringthe level of influence of advertisement onchildren. Therefore, a group of children aged (3-6years) were selected a sample of 229 childrenattending preschool on Augusta andAtlanta, were selected for this study purpose.
The study design was based on the wellaccepted market research concept ofadvertisement recognition. Recognition of an advertisement indicatesthat it has been both seen and remembered. In this case22 brand logos were collectedfrom a variety of printed sources includingadvertisements and product packaging.
Product position on the board was made byrandom assignment and was not varied betweensubjects. The subjects were selected from various schoolsand 10 respondents were selected from eachschool and before the study the researcherstested each and every child individually andasked them they are going to play a game ofmatching card. No other instruction andencouragement was given to the respondentsafter conducting the study.
Here they used the convenience samplingmethod as because the sample size was bigand the age group was provided to them sothey have to select from those groups and forthat reason and also for reducing theclumsiness they selected children accordingto their convenience.