Website Marketing & SEO


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Website marketing and SEO are becoming increasingly important factors for business. This presentation will delve into how to use them to your advantage.

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Website Marketing & SEO

  1. 1. Website Marketing & SEO<br />Presented by <br />Arnie Kuenn (@ArnieK)<br />@VerticalMeasure<br />#LocalFirstAZ<br />
  2. 2. Questions for me?<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  3. 3. A Few Quick Questions(Know your audience)<br />How many of you search Google and wonder where your website is?<br />How many of you have tried to get your site ranked in the search engines?<br />How many of you know what SEO stands for?<br />How many of you consider yourself pretty good at SEO?<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  4. 4. My Background(Know your presenter)<br />Doing Internet marketing for about 12 years<br />Formed Vertical Measures about 5 years ago<br />Primarily an Internet marketing company<br />We have 80+ clients from all around the world<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  5. 5. What is SEO?<br />SEO is an acronym for "search engine optimization"<br />Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  6. 6. Search Engine Results Page<br />Indented Listing<br />Local Listing<br />
  7. 7. Why Care About Search?<br /><ul><li>The #1 position will get clicked 43% of the time!
  8. 8. Natural search results receive many more clicks than paid search
  9. 9. Your customers are looking for you online (directions, phone #, products, services, etc.)
  10. 10. Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…</li></ul>Source: Did-it, Enquiro, and Eyetools.<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  11. 11. Search Marketing Reality<br />Organic search traffic can be so valuable, it can sustain an entire business, even locally.<br />Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  12. 12. How Does it Work Today?<br />Bot or Spider<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  13. 13. What Does It Look For?<br />Title tag<br />URL<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. <br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  14. 14. Search Engine Results<br />Indented Listing<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  15. 15. Biggest Factor is Links to You!<br />The best links:<br />Are from trusted sites<br />Determined editorially<br />Have keywords in their link<br />Are from many different websites<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  16. 16. Where Do You Get Links?<br />Internal links (from content)<br />Friends & family<br />Associations (donations)<br />Social Profiles<br />Twitter, LinkedIn, Naymz, Google,<br />123People, Businessweek, etc.<br />Clients & Suppliers <br />Business Directories<br />Blogs or Articles<br />Press Releases<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  17. 17. It All Starts With Great Content<br />Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.<br />Build content around your keywords<br />Add real value to the reader<br />Unique<br />Informative<br />Entertaining<br />Who do you link to from the content?<br />Good neighbors<br />It’s your reputation<br />Get links back!<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  18. 18. You Are Now a Publisher!<br />Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.<br />If you have a website, understand that you are now a publisher.<br />Provide relevant content that gives solutions to some of the toughest problems your customers are facing.<br />Customers start relying on you for your expertise as you become the trusted solution in your industry.<br />Today’s marketing is now about online content & publishing<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  19. 19. Some Content Ideas<br />A Blog<br />White Paper Series<br />eBooks     <br />Case Studies<br />Interviews<br />Infographics<br />Online Quizzes<br />Contests<br />eNewsletters<br />Community Forums<br />Podcasts<br />Videos  <br />Webcasts/Webinars<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  20. 20. Infographic Example<br />Courtesy of Dream Systems Inc.<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  21. 21. Must Have a Blog<br /><ul><li>25% of our page views come from our blog posts
  22. 22. We make 2-3 new posts per week
  23. 23. Gives us a vehicle to post new link worthy content
  24. 24. Keeps the search engines coming back
  25. 25. Internal linking</li></ul>Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  26. 26. And What About Social Media?<br />Understand who your customer is and where they are online.<br />Develop consistent, relevant content in multiple channels.<br />Let go of all control. Let your ideas spread.<br />People share your ideas, link to your content.<br />Content is found through social media and search engines (YouTube, Twitter & Facebook)<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  27. 27. Conclusion<br />Create great content for your website visitors<br />Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.) <br />Get involved in Social Media (Twitter, Facebook, YouTube, etc.)<br />Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)<br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  28. 28. Good Resources….<br />SEO Guide<br /><br />SEO Educational Videos:<br /><br />Online Marketing & Related Webinars:<br /><br />Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  29. 29. Questions?It’s Link Exchange Time!<br />Contact:888-476-1881<br /><br />