Link Building


Published on : Link Building is a critical component to SEO. Our short presentation will take you step by step through the link building process. Link building can be a tedius, time consuming task, however getting organized and following our tips can make the whole process faster and easier.

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Link Building

  1. 1. Link Building And How To Get Them…
  2. 2. What Is A Link? <ul><li>“ A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document.” </li></ul><ul><li>- </li></ul>
  3. 3. A Link on a Web Page
  4. 4. Why Do You Want One Way Links? “ Correspond with webmasters and other content providers and build rich linkages between related pages.” - Quote from Yahoo's website
  5. 5. “ Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves &quot;important&quot; weigh more heavily and help to make other pages &quot;important.&quot;” - Quote from Google’s website
  6. 6. The 5 Most Important Factors For Inbound Links Rank Factor Leading To High Search Ranking #5 Number of links (quantity) #4 Title keywords on the inbound link page #3 Anchor keywords on the inbound link page #2 Relevance of the content on the inbound link page #1 Quality of the inbound link
  7. 7. The Value of Links to Search Engines <ul><li>Links are more likely to boost your rankings if they are: </li></ul><ul><li>One way (not reciprocal) </li></ul><ul><li>From a relevant source (website/blog with similar subject matter) </li></ul><ul><li>From a quality source (website/blog that is optimized, offers quality content, and has inbound links) </li></ul>
  8. 8. How To Build Links to Your Site <ul><li>The experts agree: </li></ul><ul><ul><li>Write and distribute unique articles on the web </li></ul></ul><ul><ul><li>Write and publish press releases on the web </li></ul></ul><ul><ul><li>Write and update a properly optimized blog </li></ul></ul><ul><ul><li>Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts </li></ul></ul><ul><ul><li>Develop a consistent link building campaign </li></ul></ul>
  9. 9. Get A Variety of Links To Your Site! Articles Social Sites Press Releases Blog Comments Videos Directories Blog Posts Podcasts Social Bookmarking Related Websites
  10. 10. Advanced Search Tactics <ul><li>“ submit keyword phrase news” (for press releases) </li></ul><ul><li>“ useful keyword phrase links” </li></ul><ul><li>“ keyword phrase links” </li></ul><ul><li>“ keyword phrase ” sponsor charity (use local ideas too) </li></ul><ul><li>“ useful keyword phrase sites” library </li></ul><ul><li>“ helpful keyword phrase sites” library </li></ul><ul><li>“ favorite keyword phrase sites” library </li></ul><ul><li>keyword phrase resources public library </li></ul>
  11. 11. Some Excellent Link Building Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  12. 12. The end! <ul><li>Thanks for watching this presentation. </li></ul>Expert Link Building Services: