How to Find True {Link} Love


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There are many ways to find link love, you just need to know how. Learn to treat links as "friends with benefits" that will greatly help your website.

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How to Find True {Link} Love

  1. 1. How to Find True {Link} Love Presented by Arnie Kuenn Today’s Hashtag = #AZIMALUV @ArnieK @VerticalMeasure @JoinAZIMA
  2. 2. Optimizing for Search is Critical <ul><li>When someone types a keyword into the search box, there are only two possible outcomes: </li></ul><ul><ul><li>They will find you. </li></ul></ul><ul><ul><li>They will find your competitor. </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  3. 3. Search Marketing Reality <ul><li>Organic search traffic can be so valuable, it can sustain an entire business. </li></ul><ul><li>Organic search rankings are something you can work to influence , but ultimately you do not control them. The search engine algorithms make that call. </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  4. 4. Why Invest In Search? <ul><li>The #1 position will get clicked 43% of the time! </li></ul><ul><li>Natural search results receive many more clicks than paid search </li></ul><ul><li>Natural search converts 30% better than paid search </li></ul><ul><li>Clicks are Free </li></ul>Source: Did-it, Enquiro, and Eyetools. Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  5. 5. How Does it Work Today? Bot or Spider Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  6. 6. Title tag Content H1 tag Bold What Does It Look For? Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  7. 7. Search Engine Results Indented Listing Local Listing Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  8. 8. Proper On-Page Optimization (in order of importance for 2010) <ul><li>Links - internal & external </li></ul><ul><li>Freshness of content & keyword usage </li></ul><ul><li>Title tag (viewed in results) </li></ul><ul><li>Image Alt text </li></ul><ul><li>H1 tag </li></ul><ul><li>Description meta tag (viewed in results) </li></ul><ul><li>URL structure </li></ul><ul><li>Page load times (Google Caffeine) </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  9. 9. Biggest Factor is Still Inbound Links <ul><li>The best links: </li></ul><ul><ul><li>Are from trusted sites </li></ul></ul><ul><ul><li>Have proper anchor text </li></ul></ul><ul><ul><li>Have varied anchor text </li></ul></ul><ul><ul><li>Are from many different domains (new 2010) </li></ul></ul><ul><ul><li>Determined editorially </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  10. 10. Links: Friends with Benefits <ul><li>Internal links (from content) </li></ul><ul><li>Friends & family </li></ul><ul><li>Associations (donations) </li></ul><ul><li>Social Profiles </li></ul><ul><ul><li>Twitter, LinkedIn, Naymz, Google, </li></ul></ul><ul><ul><li>123People, Businessweek, etc. </li></ul></ul><ul><li>Clients & Suppliers </li></ul><ul><li>Directories (but not thousands of free ones) </li></ul><ul><li>Blogs (guest posts or your own blog) </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  11. 11. Links: True Love <ul><li>Competitive Link Research + Requests </li></ul><ul><li>Link Recovery or Reclamation </li></ul><ul><li>Article Placement </li></ul><ul><li>Purchase or Rent Links </li></ul><ul><li>Widgets or Badges (next slide) </li></ul><ul><li>Licensing of Content or Tools (next slide) </li></ul><ul><li>Link Worthy Content Development & Promo </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  12. 12. Some Samples…. <ul><li>Widgets & Badges </li></ul><ul><li>Licensing of Content or Tools </li></ul><ul><ul><li>Research results </li></ul></ul><ul><ul><li>White papers </li></ul></ul><ul><ul><li>Free tools (software, mortgage calculators, flu-shot locator, maps, etc.) </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  13. 13. What are Bad Links? <ul><li>Multiple links to same site on same page </li></ul><ul><li>Non-relevant or spammy footer links </li></ul><ul><li>From same pages that have PPC – porn, pills and casino links </li></ul><ul><li>Link farms </li></ul><ul><li>Links pages </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  14. 14. How Does Social Influence Links? <ul><li>Real-time links (Twitter & Facebook) </li></ul><ul><li>Social news links (Digg, Reddit, Delicious) </li></ul><ul><li>Can influence the actual rankings for your website </li></ul><ul><ul><li>Provide Backlinks (but short term value) </li></ul></ul><ul><ul><li>Mentions & Signals </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  15. 15. The Best of Both – Social & Search <ul><li>Build Great Content & Promote it </li></ul><ul><li>Good for Social Media? </li></ul><ul><ul><li>Is it “Link Worthy”? </li></ul></ul><ul><ul><li>Can you promote it? </li></ul></ul><ul><li>Examples: </li></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Comparisons </li></ul></ul><ul><ul><li>Satire & Parody </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Polls & Surveys </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Contests (detailed example, next) </li></ul></ul><ul><ul><li>Promote it using social media!!! </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  16. 16. Example: Run Contests! <ul><li>Bridal Contest </li></ul><ul><li>Answer 3 questions: </li></ul><ul><ul><li>Your engagement story </li></ul></ul><ul><ul><li>Your wedding day theme plan </li></ul></ul><ul><ul><li>What is special about your wedding that you shall win this free sponsorship? </li></ul></ul><ul><li>Facebook Ad </li></ul><ul><li>Increased followers on Twitter through regular tweets </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  17. 17. Big Companies Too! <ul><li>Major hotel chain has us working many different promotions </li></ul><ul><ul><li>Attend a Motor Sports event, get a discount </li></ul></ul><ul><ul><li>Visit Disney, get a discount </li></ul></ul><ul><ul><li>Attend LPGA event, get a discount </li></ul></ul><ul><ul><li>Go to a Little League Baseball game, get a discount </li></ul></ul><ul><ul><li>Multi-night stay, get Double Rewards </li></ul></ul><ul><ul><li>Multi-night stay, get $50 Gift Card </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  18. 18. Even Internet Marketing Companies! <ul><li>Boost Your Juice </li></ul><ul><ul><li>$5,000 Grand Prize and $1,000 for 2 nd Place </li></ul></ul><ul><ul><li>Submit essay telling us why they should win </li></ul></ul><ul><ul><li>Chose finalists and had the public vote on it </li></ul></ul><ul><li>Promoted via Twitter, FB, PR & Blogger Outreach </li></ul><ul><li>Own first 14 results on Google for “boost your juice” ( branding ) </li></ul><ul><li>Over 2,000 visitors to just the contest page </li></ul><ul><li>Links from more than 50 different sites </li></ul><ul><li>Current “Ode to SEO” through Feb 19 th . </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  19. 19. Other Examples of Using Content <ul><li>Video Interview Series (#4 “Internet Experts”) </li></ul><ul><ul><li>Watch Jeramie McPeek for some great ideas </li></ul></ul><ul><li>Videos on SEO Tips (#5 “SEO Videos”) </li></ul><ul><li>Post on 50 Blog Topics (#3 “Corporate Blog Topics”) </li></ul><ul><li>Image Posts (car crashes, tattoo, parrot flower) </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  20. 20. Link-Worthy Content Process Source: SEOMoz Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  21. 21. Have a Corporate Blog <ul><li>24% of our page views come from our blog posts (~4,000 per month) </li></ul><ul><li>We make 2 new posts per week </li></ul><ul><li>Gives us a vehicle to post new link worthy content </li></ul><ul><li>Keeps the search engines coming back </li></ul><ul><li>Internal linking </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  22. 22. And Remember…. Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  23. 23. Q & A Contact Patty Adams [email_address] 602-314-3467 (direct)