SPIN
Sucks
A Presentation By Gini Dietrich

@ginidietrich
Bones

Gini

SPIN SUCKS
3
A
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
7
A
“

“

I’m not gonna do Hannah Montana - but I
can give you an update on what she’s been
doing - she’s been murdered.”

”
9
A

SPIN SUCKS
UBLIC
P
TIONS
RELA
STUDY
CASE
“ only if
Sex sells, but
you’re selling sex

”
- Jef I. Richards
University of Texas

SPIN SUCKS
WHISPER CAMPAIGNS
SPIN SUCKS
SPIN SUCKS
ASTROTURFING
SPIN SUCKS
Contact your Congressman about
Medicare Advantage. There may 

be some interest in doing away 

with the program.

SPIN SU...
SPIN SUCKS
MEDIA MANIPULATION
“Getting it right is expensive, getting it first is cheap”

SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
UNETHICAL 

BUSINESS 

PRACTICES
SPIN SUCKS
3
A0

SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
EARNED
MEDIA

PAID

SHARED
MEDIA

MEDIA

OWNED
MEDIA

SPIN SUCKS
SPIN SUCKS
3
A6

SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
MARKETING
NO SPIN

4
A0

(be real)

SPIN SUCKS
About Gini

SPIN SUCKS
About Gini

SPIN SUCKS
About Gini

SPIN SUCKS
Thank You!
@ginidietrich
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
Upcoming SlideShare
Loading in …5
×

Social Brand Forum: Spin Sucks

3,321 views

Published on

Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,321
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Brand Forum: Spin Sucks

  1. 1. SPIN Sucks A Presentation By Gini Dietrich @ginidietrich
  2. 2. Bones Gini SPIN SUCKS
  3. 3. 3 A
  4. 4. SPIN SUCKS
  5. 5. SPIN SUCKS
  6. 6. SPIN SUCKS
  7. 7. 7 A
  8. 8. “ “ I’m not gonna do Hannah Montana - but I can give you an update on what she’s been doing - she’s been murdered.” ”
  9. 9. 9 A SPIN SUCKS
  10. 10. UBLIC P TIONS RELA STUDY CASE
  11. 11. “ only if Sex sells, but you’re selling sex ” - Jef I. Richards University of Texas SPIN SUCKS
  12. 12. WHISPER CAMPAIGNS
  13. 13. SPIN SUCKS
  14. 14. SPIN SUCKS
  15. 15. ASTROTURFING
  16. 16. SPIN SUCKS
  17. 17. Contact your Congressman about Medicare Advantage. There may 
 be some interest in doing away 
 with the program. SPIN SUCKS
  18. 18. SPIN SUCKS
  19. 19. MEDIA MANIPULATION
  20. 20. “Getting it right is expensive, getting it first is cheap” SPIN SUCKS
  21. 21. SPIN SUCKS
  22. 22. SPIN SUCKS
  23. 23. UNETHICAL 
 BUSINESS 
 PRACTICES
  24. 24. SPIN SUCKS
  25. 25. 3 A0 SPIN SUCKS
  26. 26. SPIN SUCKS
  27. 27. SPIN SUCKS
  28. 28. EARNED MEDIA PAID SHARED MEDIA MEDIA OWNED MEDIA SPIN SUCKS
  29. 29. SPIN SUCKS
  30. 30. 3 A6 SPIN SUCKS
  31. 31. SPIN SUCKS
  32. 32. SPIN SUCKS
  33. 33. SPIN SUCKS
  34. 34. MARKETING NO SPIN 4 A0 (be real) SPIN SUCKS
  35. 35. About Gini SPIN SUCKS
  36. 36. About Gini SPIN SUCKS
  37. 37. About Gini SPIN SUCKS
  38. 38. Thank You! @ginidietrich

×