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Principles of Online Reputationarm e ntd ie trich .co m   G ini D ie trich , C EO , Arm e nt D ie trich, Inc.   sp insu ck...
Bo ne s   G ini
There is sucha thing as bad      PR
Seven Tips for BuildingYour Online Reputation
C re ate aS tro ng O nline  M o nito ring    Pro g ram
D e cid e W hich Ke yw o rd s to           M o nito r
M o nito r Tw itte r
S e t U p G o o g le Ale rts
M o nito r Blo g s Yo u Find In Re ad e r
M o nito r C o m m e nts, Q & A S ite s,Fo ru m s, and D iscu ssio n Bo ard s
U se “W h at D o Yo u Lo ve ?”
C re ate a D ashb o ard
C re ate Eng ag ing  and Valu ab le      C o nte nt
C o m m e nt O nO th e r C o nte nt
Bu ildC o m m u nity
“Yo u d o n’t have a      co m m u nity u ntil  p e o p le are talking      to o ne ano th e r, w ith o ut th e inp u t o ...
S tro ke Eg o s
H ave a C risis Plan Re ad y
Th e b e st d e fe nse is aw e ll-p lanne d       o ffe nse .
Pre d ict: Anticip ate and Id e ntify Issu e s
Po sitio n: S trate g y fo r the Anticip ate d Issu e s
Pre ve nt: H o w W ill Yo u Play O ffe nse ?
Plan: Be Re ad y fo r Anyth ing
Pe rse ve re : Fo llo w Plan; S tay O n M e ssag e
Evalu ate : D e b rie f H o ne stly
W rite a Bo o kAh e ad o f Its     Tim e
Gini Dietrich                                                          gdietrich@armentdietrich.com                       ...
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
Principles of Building an Online Reputation
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Principles of Building an Online Reputation

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Principles of building an online reputation for re:think in Oslo, Norway.

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Principles of Building an Online Reputation

  1. 1. Principles of Online Reputationarm e ntd ie trich .co m G ini D ie trich , C EO , Arm e nt D ie trich, Inc. sp insu cks.co m
  2. 2. Bo ne s G ini
  3. 3. There is sucha thing as bad PR
  4. 4. Seven Tips for BuildingYour Online Reputation
  5. 5. C re ate aS tro ng O nline M o nito ring Pro g ram
  6. 6. D e cid e W hich Ke yw o rd s to M o nito r
  7. 7. M o nito r Tw itte r
  8. 8. S e t U p G o o g le Ale rts
  9. 9. M o nito r Blo g s Yo u Find In Re ad e r
  10. 10. M o nito r C o m m e nts, Q & A S ite s,Fo ru m s, and D iscu ssio n Bo ard s
  11. 11. U se “W h at D o Yo u Lo ve ?”
  12. 12. C re ate a D ashb o ard
  13. 13. C re ate Eng ag ing and Valu ab le C o nte nt
  14. 14. C o m m e nt O nO th e r C o nte nt
  15. 15. Bu ildC o m m u nity
  16. 16. “Yo u d o n’t have a co m m u nity u ntil p e o p le are talking to o ne ano th e r, w ith o ut th e inp u t o fthe au th o r.”– M itch
  17. 17. S tro ke Eg o s
  18. 18. H ave a C risis Plan Re ad y
  19. 19. Th e b e st d e fe nse is aw e ll-p lanne d o ffe nse .
  20. 20. Pre d ict: Anticip ate and Id e ntify Issu e s
  21. 21. Po sitio n: S trate g y fo r the Anticip ate d Issu e s
  22. 22. Pre ve nt: H o w W ill Yo u Play O ffe nse ?
  23. 23. Plan: Be Re ad y fo r Anyth ing
  24. 24. Pe rse ve re : Fo llo w Plan; S tay O n M e ssag e
  25. 25. Evalu ate : D e b rie f H o ne stly
  26. 26. W rite a Bo o kAh e ad o f Its Tim e
  27. 27. Gini Dietrich gdietrich@armentdietrich.com www.armentdietrich.com www.spinsucks.com www.spinsuckspro.com http://twitter.com/ginidietrich http://www.linkedin.com/in/ginidietrich https://plus.google.com/105391637151401937333 http://www.facebook.com/armentdietrich http://youtube.com/armentdietrich http://pinterest.com/gindietrich©2012 Arment Dietrich, Inc. May not be reproduced, quoted, or used in PR/advertising/marketing materials without written consent from the company

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