Cultivate and Convert Leads

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Learn how to cultivate and convert leads to your business using the web, social media, and content marketing.

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Cultivate and Convert Leads

  1. 1. Driving Sales through Inbound PR and Marketingarmentdietrich.com Gini Dietrich, CEO, Arment Dietrich, Inc. spinsucks.com
  2. 2. A RefresherPhoto Credit: kevindooley
  3. 3. GlobalInternet Users
  4. 4. 124 Trillion The number of emails sent on the Internet in 2011
  5. 5. One Billion Active Facebook Users Source: Tech Herald
  6. 6. 158 MillionThe number of blogs on the Internet
  7. 7. 73 Billion+ Tweets Sent on Twitter In 2011
  8. 8. More than 3 Billion Videos Are Streamed Every Day
  9. 9. 144 Million LinkedIn Users
  10. 10. 11 Million Pinterest Users
  11. 11. It fundamentally changes the way we communicate
  12. 12. By the Numbers
  13. 13. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  14. 14. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  15. 15. Facebook Fan Pages Let BusinessesInteract with Customers and Prospects
  16. 16. Businesses Use Twitter to Converse with Prospects,Provide Customer Service and Drive Website Traffic.
  17. 17. Social Media Can Drive Leads and CustomersPhoto Credit: PhotoDu.de
  18. 18. Social Media Is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  19. 19. Social Media Is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  20. 20. Social Media EnablesContextual Calls-To-Action
  21. 21. CaseStudies
  22. 22. • 1,535 monthly visitors in June 2011• President of trade organization• Development of social network for industry
  23. 23. • Generated $1.2MM in revenue• Search engine optimization• Blogs• LinkedIn• Individual topics and keywords• 11 topics/expertise• Organic SEO• Backlinks• Specific landing pages
  24. 24. • Strategy• Produce content with keywords• Create SEO campaign• Develop social platforms• Track leads• Results • Reduced advertising costs by 70 percent • Increased website traffic by 300 percent • Organic leads increased by 400 percent
  25. 25. GettingStarted
  26. 26. Listen
  27. 27. Listen
  28. 28. Listen
  29. 29. Assess
  30. 30. Assess
  31. 31. Assess
  32. 32. Engage
  33. 33. Engage
  34. 34. Engage
  35. 35. Measure
  36. 36. Tracking Leads Measure
  37. 37. Tracking Leads Measure
  38. 38. Improve
  39. 39. Gini Dietrich gdietrich@armentdietrich.comwww.armentdietrich.comwww.spinsucks.com www.spinsucks pro.com http://twitter.com/ginidietrich http://pinterest.com/ginidietrichhttp://www.linkedin.com/in/ginidietrich https://plus.google.com/105391637151401937333 http://www.facebook.com/armentdietrichhttp://youtube.com/armentdietrich©2012 Arment Dietrich, Inc. May not be reproduced, quoted, or used in PR/advertising/marketing materials without written consent from the company

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