12 Brand Awareness Strategies to Scale Your SEO for 2017 (and Beyond)
12 Brand Awareness
Strategies to Scale Your
SEO for 2017 (and
As any Marketing Manager or
Marketing Director knows,
keeping up with
effective brand awareness strategies
often feels like you’re chasing
an ever-moving target.
And that’s precisely because
it is an ever-changing digital world
Use our guide for 9 great tips to follow to keep your 2017
SEO strategy competitive.
Each one of these tips is fairly easy to implement on its own.
When you add them up, you’ll give yourself a powerful
arsenal to boost your brand – and get even better
1. Really Close in On Your Ranking Strategy
As you already know, ranking strategy boils down to the
best possible keyword usage. Ask yourself these questions
to narrow down the best options where you should place
What Problem Is My Business Solving?
What Keywords Are My Competitors Ranking For?
Are There Any Keyword Gaps Our Business Can Fill?
2. Use Google+ (Seriously)
Just like YouTube, Google+ is another valuable asset for any
For example, imagine Rachel is a Marketing Director for a
modestly-sized business of 50. To boost her SEO results, she
uses G+ in all the following ways:
Posts Relevant Content and Shares Others’ Posts
Cultivates a List of Followers
Includes Keywords Relevant to Her Brand in Posts and Company Info
Adds Local Information to Her Company’s Account
3. Create Evergreen (Timeless) Content
The best type of evergreen content will vary based on
what your company offers. In general, however, you can
follow this list for effective content (thanks to Stephanie
Norman of Positionly for the list):
● Write for Beginners: The content should be good for
beginners in what you’re talking about.
● Use an Exact Topic: Make the content about just one specific
● Format for Easy Reading: Make the content easy to read, see,
● Showcase Authority: Make sure to convey that you’re an
expert on whatever subject you’re discussing.
● Include a Call-to-Action: Encourage and motivate your
audience to take action based on what your content is
● Update: Make updates to the content as times change or
new developments occur.
● Repurpose and Re-share: Updates and revisions can give you
a great reason to re-post and share this content again –
both to original readers and a new audience.
4. Optimise Your Page Speed
Speed matters in your content. According to research
from the Aberdeen Group, every single second your web
page has a delay causes…
… a 7% decrease in your conversion rate.
… an 11% drop in page views.
… a 16% dip in overall audience satisfaction.
That’s why it’s so essential to optimise your site for speed
5. Iron Out Your Mobile Page Presence
As mentioned above, Google is now prioritising mobile in its
search results and ranking. Even with this announcement
fresh in our minds, many businesses still think of their
mobile websites as secondary in their brand awareness
With these new changes in Google’s policy, here’s what
your company is doing:
Working to Rank on Secondary Search Index
Losing Out on Mobile Traffic/Customers
Losing Out on Conversions, Customers, Revenue, and Business
6. AMP Up Your Mobile Page Speed
We already mentioned how quickly your customers will
abandon you if you have slow-loading content. And this page
speed is critical both on desktop and mobile formats.
The good news is that there’s a much more effective speed
optimisation method for mobile – Accelerated Mobile Pages
For those who may not know, AMP is a Google open standard
used to keep mobile pages loading much faster. The goal is to
provide a better user experience for mobile-based content. And
that’s a benefit for everyone.
7. Don’t Be Afraid to Create Longer-Form Content
An analysis of SEMRush data by Backlinko actually found
that longer content will consistently rank higher in Google
As always, though, you need to stay focussed on quality
to help create brand awareness. Your longer content
needs to maintain that level of quality from
8. Simplify Your URLs
Here are some tips:
Organise for Easy Reading with a “Human First” Approach
Keep Keywords Closer to Front of URL
Abridge Your URL from Title – No Need for Exact Matches
Only Use Lowercase Letters
Separate Words with Hyphens
Don’t Bother with Articles (e.g. “a” “an” “the”)
9. Natural, Organic Content Always Wins
Finally – and arguably the most important out of all these
tips – your content needs to remain natural and organic.
It’s easy to get carried away in all the technical details
listed above. But if you’re content is more about the
technical elements over the natural, organic subject,
you’re doing your company a disservice.
Always remember that quality, natural content will always
better serve your SEO and brand awareness strategies than
any other approach.
After all, it’s about connecting your audience with content
they want to experience. If that’s not happening, then
why would you expect your targets to stick around?
Download our free e-book to learn more, “Building Brand
Awareness: The Guide For 2017.”