Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

12 ways to help your IR and PR teams work as one

52,583 views

Published on

Twelve tips to get your IR and PR teams working together.

Investor Relations (IR) is a PR function. PR works for Investor Relations. Both true because both teams work for the same goal. But, the people behind Investor Relations, Public Relations, and all the other comms functions often sit in different departments.

That’s an opportunity: there are countless areas where stronger collaboration can deliver results. Areas like Regulation Fair Disclosure, keeping every communication clean. Like collateral creation, sharing the visuals and copy that tell your company’s story. Like listening to the market, and acting on what it says.

How can you help these teams collaborate for the benefit of both the business, and their own careers? This SlideShare lays out twelve tips.

Published in: Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

12 ways to help your IR and PR teams work as one

  1. 1. 12 ways to help your IR and PR teams work as one
  2. 2. WHY INVESTOR RELATIONS AND PR ARE ON THE SAME SIDE... BUT NOT THE SAME TEAM.
  3. 3. THE INVESTOR RELATIONS FUNCTION: TALK TO THE MONEY.
  4. 4. Investor Relations knows the city and the street because its professionals come from there. Knowledge of banking and consultancy. They give the story of the numbers. And for a finance audience, it works.
  5. 5. THE PUBLIC RELATIONS FUNCTION: TALK TO THE MARKET.
  6. 6. PR’s remit is broader and less numbers-driven. Its people come from marketing, advertising, journalism. Soft-skilled and people-focused, they provide the story beyond the numbers.
  7. 7. In brief: DIFFERENT TEAMS, DIFFERENT GOALS.
  8. 8. But these different goals have a common core of content. And if that core content is: then there are resource costs and risk of message disconnects that never needed to happen. Created by different people, Stored in different silos, Produced more than once, Or limited to a narrow audience
  9. 9. “Today’s post-Regulation FD environment is fertile ground for manipulation and distortion of the facts, making it essential for the IR and PR function to work together to present a unified front to investors and the media,” Michael Fox, Managing Partner, ICR.
  10. 10. Here are 12 tips to strengthen your communications team.
  11. 11. Finance folk need their GAAP and EBITDA figures, while marketing types talk brand and product. But both audiences share some common content. Work out what that is. TIP #1: Create a common core for communications.
  12. 12. Get PR people onto earnings calls and analyst webinars. Get IR professionals into brand strategy roundtables. Sharing breeds understanding on both sides. HOW? Make sure content is shared.
  13. 13. Simple documents like glossaries, vocabulary sheets, and key facts save time and money when they’re available to all. TIP #2: Build a go-to reference.
  14. 14. Get the teams together to collaborate on the list. Share them as dynamic documents, not write- and-forget pieces. HOW?
  15. 15. When PR people understand compliance frameworks like Regulation Fair Disclosure, legal risks nosedive. TIP #3: Set the legal framework.
  16. 16. Both teams understand what can and cannot be shared. Information stays where it’s properly protected. Duplicated effort in the Legal Department is avoided. HOW?
  17. 17. Having a set of key phrases that activate all audiences saves time for everyone. TIP #4: Decide on hot buttons and phrases.
  18. 18. Less miscommunication between IR and PR. More consistency in the company image, for less effort. HOW?
  19. 19. Today’s media is picture-driven. Graphs, charts, and diagrams communicate more than ever and can be simple to create. TIP #5: Go big on visuals.
  20. 20. PR’s creativity can make sense of Investor Relations’ figures. Every brand assertion can be supported with concrete facts. IR bulletins can stay in tune with your brand’s look and feel. HOW?
  21. 21. Assets aren’t just text like bulletins and releases. Articles, visuals, clips, and meetings can be used again and again. TIP #6: Share content, information and figures.
  22. 22. A central store of approved images keeps the brand sharp. A list of White Papers adds value to links, updates, newsletters. Collaborative meetings and webinars can be recorded and released. HOW?
  23. 23. Investor Relations may focus on the FT and WSJ, while PR looks to trade papers and social media. But readers don’t differentiate. Nor should you. TIP #7: Combine media relations.
  24. 24. Share your lists of friendly (and not so friendly) reporters. Concentrate on selling one story from two angles - not two stories! HOW?
  25. 25. Content shared by a third party has high trust. Stories about you are great. Stories shared about you are even greater. So don’t treat promoting your coverage as purely a PR job. TIP #8: Cross-promote media coverage.
  26. 26. Establish best practices for social sharing - and roll them out across both teams. Make distribution lists available to both Investor Relations and PR. Make PR’s media list aware of IR stories, and vice versa. HOW?
  27. 27. Social media may be 1000s of channels… ...but there are tools to manage them from a single platform. Put them to good use. TIP #9: Centralise the social.
  28. 28. Adopt one platform across all communications teams. Share standard reports and metrics to foster understanding. Learn more about all audiences, across departmental silos. HOW?
  29. 29. Many companies have internal experts whose audience is limited. Sharing their thoughts makes the most of your content and your people. TIP #10: Foster thought leaders.
  30. 30. Create a definitive list of in-house influencers - your go-to people! Share lists of their best quotes, numbers, and findings. Ensure your people are top-of-mind among journalists from all sectors. HOW?
  31. 31. Over half of journalists prefer online newsrooms and Investor Relations subsites to be separate. But separate doesn’t mean disconnected. Provide a path from each to the other. TIP #11: Connect sites, don’t combine them.
  32. 32. Add links to company data from each online press release and links to interesting stories from financial pieces. Give reporters colour and they’ll give you coverage. HOW?
  33. 33. Measurement and monitoring isn’t just for PR. Listening to the market is useful to everyone in communications. So make sure everyone can do it. TIP #12: Standardise your statistics.
  34. 34. Put Big Data in context - don’t count mentions. Show trends. Contrast your coverage against your sector’s and your competitors’. Share findings between teams with regular round-ups and refreshes. HOW?
  35. 35. There you have it: IT’S ALL ABOUT COMMUNICATION. And that’s something your IR and PR teams will agree on.
  36. 36. Learn how to drive collaboration between your different teams download: Generating a Collaborative Culture, How to Build Innovation in Your Enterprise Download now Strategic Effective Flexible Generating a collaborative culture, how to build innovation in your enterpriseThe connected business: Strategic Effective Flexible Generating a collaborative culture, how to build innovation in your enterprise The connected business:
  37. 37. Collaboration is leadership. Start leading with Arkadin Collaboration Services.

×