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Chefmomster StartUp Idea presentation

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Chefmomster StartUp Idea presentation

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Take your own start-up idea, conduct customer research ,market research,customer journey map, empathy map,value proposition map,build the product business-model-canvas, customer validation, product roadmap,Market sizing(TAM,SAM,SOM), product strategy canvas,Go-To-Market Plan, Product valuation and prepare a presentation for the jury pitch

Take your own start-up idea, conduct customer research ,market research,customer journey map, empathy map,value proposition map,build the product business-model-canvas, customer validation, product roadmap,Market sizing(TAM,SAM,SOM), product strategy canvas,Go-To-Market Plan, Product valuation and prepare a presentation for the jury pitch

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Chefmomster StartUp Idea presentation

  1. 1. HOME COOKED FOOD FROM THE HOME CHEFS
  2. 2. Unmet cravings for regional homemade lunch/ dinner Scarcity of time to cook food at home Restaurant food is Oily, Spicy and Unhygienic Dependency on cooks PROBLEM-FOOD SEEKERS
  3. 3. Lack of avenues to get appreciation of their cooking skill Lack of options for an extra source of income PROBLEM-FOOD MAKERS
  4. 4. Persona Map-Food Seeker
  5. 5. 04 Persona Map-Food Maker
  6. 6. Persona Map-Summary
  7. 7. 1. Remembers her mom and the food prepared by her. 2. How can I serve the same food to my family so that they don’t miss the taste they grown up with and now can only crave for such taste? 1. Ask friends about their preferred restaurants and dishes. 2. Searches Google for quality food outlets/delivery services. 1. I always wanted to work close to my hometown, I am missing my regional food. 2. Where can I get quality regional food? 1. Nostalgic about the food she used to eat in childhood. 2. Frustrated that she could not serve her family the same quality of food. 3. Disconnected to their native culture. Thinks Says Feels Does Empathy Map - Food Seeker
  8. 8. Enjoy your free time Satisfy your craving for regional home food Get rid of dependency on home-cooks Home made, Freshly Prepared, Regional lunch/dinner thali delivered at food seekers work place. Easily orderable through mobile app you can: SOLUTION-FOOD SEEKERS
  9. 9. Get Recognition Bring additional income Enjoy work-life balance Showcase and sell foodmaker’s home made food to food seekers through a mobile app so that you can: SOLUTION-FOOD MAKERS
  10. 10. PRODUCThttps://bit.ly/2Co9nng
  11. 11. Facebook Campaign
  12. 12. MARKET SIZING TAM SAM SOM Total home made food delivery market in India:- $50 million Total regional food delivery market in India:- 20% of total share -> $10 million Our share of market:- 5% of $10 million -> $0.5 million
  13. 13. ROADMAP
  14. 14. Strategy & Campaigns Initial target segment:- Busy working Lady DINKS aged 25-35 Routes to market:- online app where customers will subscribe for their regional food and food will be delivered to their o!ce Pricing:- 150/- for veg thali,175/- for fish thali, 200/- for chicken/mutton thali Revenue:- 50% commission from the food maker
  15. 15. Go-To-Market Strategy{Online App Adoption}
  16. 16. Valuation
  17. 17. www.chefmomster.com Arindam Panda Lalatendu Choudhury Manas Lenka Ritesh Kumar THANK YOU!
  18. 18. 5 Business Model

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