Turning my Union into a Web 2.0 Organisation


             UNI Communicators’ Forum 
          Protaras, Cyprus, 10‐12 Ju...
My Union: OTOE 
   y

The strongest Federation in Greece, strategically
p
positioned within the economic system
          ...
Experiencing the difficulties of our times
  p        g


The broad context of globalization, liberalization,
outsourcing ...
Setting the grounds for a new approach
      g     g                  pp

 Current diffi lti th t union viability and abil...
Introducing the Web 2.0
          g




          UNI Communicators' Forum, Cyprus 2009   5
OTOE’s Strategy – From Theory to Practice (1/2)
             gy             y             ( / )


    No need to appear e‐...
OTOE’s Strategy – From Theory to Practice (2/2)
             gy             y             ( / )

    Pilot phase (8 months...
Dodecanese Islands: a case example
                               p

                                              12 Isla...
Initial valuation First essons earnt
Initial Evaluation ‐ First Lessons Learnt

    Initial assessment through: engagement...
Re‐assessing our approach ‐ Corrective Measures
           g      pp


       In response to demands, we organized educati...
Towards an eOTOE: a Roadmapping approach (1/2)
                          pp g pp        ( / )


     Dimensions of shiftin...
Towards an eOTOE: a Roadmapping approach (2/2)
                          pp g pp        ( / )


      Extroverting and bro...
Future Visions


 Turning implies momentum, commitment
       g   p             ,
 and open mind.

 Turning my Union into ...
Thank you for your attention…


               Lakkas@otoe.gr
Upcoming SlideShare
Loading in …5
×

Turning My Union Into A Web 2.0 Organisation 2

539 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
539
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Turning My Union Into A Web 2.0 Organisation 2

  1. 1. Turning my Union into a Web 2.0 Organisation UNI Communicators’ Forum  Protaras, Cyprus, 10‐12 June 2009 Aristoteles Lakkas Greek Federation of Bank Employees (OTOE) UNI Communicators' Forum, Cyprus 2009 1
  2. 2. My Union: OTOE  y The strongest Federation in Greece, strategically p positioned within the economic system y 60.000 members, 96% trade union density Active, Decisive, Militant T di i lC i i Ch l Traditional Communication Channels: announcements,  fax, public speeches and tours, posters, one‐way  electronic information provision (static websites,  electronic information provision (static websites emails)   UNI Communicators' Forum, Cyprus 2009 2
  3. 3. Experiencing the difficulties of our times p g The broad context of globalization, liberalization, outsourcing and flexicurity in industrial relations results in: Difficulties to recruit new members in small private banks An on‐growing environment of individualism Decreasing participation in union functions such as i d industrial actions and elections, especially i private i l i d l i i ll in i banks Union decision‐making becoming more or less an decision making abstract authoritative instead of a two‐way interactive process UNI Communicators' Forum, Cyprus 2009 3
  4. 4. Setting the grounds for a new approach g g pp Current diffi lti th t union viability and ability t act as an C t difficulties threaten i i bilit d bilit to t active social organisation, establishing the need to innovate upon traditional processes and set the grounds for: Unions as social stakeholders Unions as employee‐centered organisations in which members feel integrated into policy making processes Union officials dynamically connected with members resulting in in… Union representation as an on‐going, active, two‐way process, transparent, legitimate, responsive, account‐giving and account‐ taking, open, flexible, omni‐participatory, democratic, interactive, user friendly, providing equal access to excluded voices beyond geography and other divisive factors UNI Communicators' Forum, Cyprus 2009 4
  5. 5. Introducing the Web 2.0 g UNI Communicators' Forum, Cyprus 2009 5
  6. 6. OTOE’s Strategy – From Theory to Practice (1/2) gy y ( / ) No need to appear e‐friendly or in pursue of utopian dreams attempting to revive the model of the ancient Athenian agora Linking our efforts with everyday union agenda issues Seeking to connect members through common web practices, explore new communication channels, integrate online and offline activities examine the participatory potentials beyond activities, campaigning and information dissemination Initiation studies: Social networking many of our colleagues virtually networking: present on Facebook, not equally using other platforms such as UnionBook Web 2.0 tools to be t ti ll W b 2 0 t l t b potentially exploited: bl l it d blogs, youtube, t b flickr and twitter UNI Communicators' Forum, Cyprus 2009 6
  7. 7. OTOE’s Strategy – From Theory to Practice (2/2) gy y ( / ) Pilot phase (8 months): A team of 10 dynamic, reliable and highly‐motivated colleagues representing thematic and geographic diversity with the purpose of achieving cross‐regional and multi‐thematic engagement through structuring and maintaining Facebook groups In parallel: 1. Setting up a Wordpress blog and updating it with content such as reports, interesting news, UNI’s material, forthcoming UNI s events and youtube videos featuring statements from officials commenting on their activities 2. 2 Creating accounts on Flickr and Twitter 3. Transnational Videoconferences, Simulation of Social Dialogue and Role Playing UNI Communicators' Forum, Cyprus 2009 7
  8. 8. Dodecanese Islands: a case example p 12 Islands  Isolated, Geographically  Isolated Geographically Constrained Communities 600 Bank Employees  600 k l Members of OTOE UNI Communicators' Forum, Cyprus 2009 8
  9. 9. Initial valuation First essons earnt Initial Evaluation ‐ First Lessons Learnt Initial assessment through: engagement figures, interviews, informal discussions and feedback from campaigning officials. Not achieving active participation. Main barriers reported: Younger members: socializing but not actively socializing, participating in union dialogue, hesitance to post comments or take initiatives. Asking to enhance on their union issues and social networking background before further engaging. Older members sceptical towards the whole venture in members: venture, many cases lack of underlying technical knowledge and infrastructure. UNI Communicators' Forum, Cyprus 2009 9
  10. 10. Re‐assessing our approach ‐ Corrective Measures g pp In response to demands, we organized educational seminars on issues such as Web 2.0 technologies, union policies and industrial relations in order to set the ground for achieving more active participation Examining the development of eLearning systems in order to make massively available the above material D fi a clear meaning of our engagement objectives Define l i f t bj ti Developing criteria for effective evaluation (quantitative and qualitative i di t ) ( tit ti d lit ti indicators) UNI Communicators' Forum, Cyprus 2009 10
  11. 11. Towards an eOTOE: a Roadmapping approach (1/2) pp g pp ( / ) Dimensions of shifting our electronic strategy towards the desired: Future Challenges and Barriers: political commitment, building capacity, behavior, technical infrastructure and necessary skill, b d online and offline activities, d k ll bond l d ffl evaluating Tools and Activities to be exploited: ePetitions, eConsultations, ePanels, eVoting, chats, RSS feeds and further alert mechanisms forums newsletters mechanisms, forums, newsletters, polls, surveys UNI Communicators' Forum, Cyprus 2009 11
  12. 12. Towards an eOTOE: a Roadmapping approach (2/2) pp g pp ( / ) Extroverting and broadening our engagement: OTOE as a key player in the South‐Eastern Europe Mediterranean and Balkan region Joint ff t J i t efforts of networking and officials’ f t ki d ffi i l ’ videoconferencing with ETYK (Cyprus), MOBE (Malta) and FABI (Italy) Disseminating our international activities, such as the results of the DialogoS+ European project UNI Communicators' Forum, Cyprus 2009 12
  13. 13. Future Visions Turning implies momentum, commitment g p , and open mind. Turning my Union into a Web 3.0 / Semantic Web Organisation …. ? UNI Communicators' Forum, Cyprus 2009 13
  14. 14. Thank you for your attention… Lakkas@otoe.gr

×