Components of Conversation
Immediate discussion in
Requires skill in
interpretation (body language)
Oppo t nit to pi ot the
The Benefits of One-on-One
Time to mobilise
• Our members don’t spend time on the internet!
• Very few members have computers!
• No one will give us their email addresses!
• Who has time to do online actions?
• How can we communicate effectively
without being there?
2003 – 2006
• Developing an active audience outside traditional union members and
• Tailor-made online actions
• Aggressive database (re)construction
• Cleanup, cleanup, cleanup
p, p, p
• Training for locals and member activists
• Get with the times
• Advanced training for communicators
• Open up global possibilities
Engage brand-new allies
b d lli
• Adapt effective models
• ‘Old thinking’
• Sheer size
• Fast moving campaigns
Interrupted di l
t d dialogue
• Falling out of favour
• Institutional organisation
• ½ million email addresses that affirmatively opt in (not bought)
• Gathering cadre of activists on healthcare, immigration
Employee Free Choice Act, social justice issues
• Utilisation of new media post-Free Choice
• Entire department devoted to new media
• Cooperation with campaigns