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Going Viral: Making and Distributing Online Video


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Going Viral: Making and Distributing Online Video

  1. 1. Arik Abel * * @arikabel * Going Viral Making & Distributing Online Video
  2. 2. Topic Technique Talent Timing Tension
  3. 3. What types of videos are hot? Mash-ups? Parodies? Live events? Auto-tuned music videos? Who is your audience? What are they talking about? Topic Technique
  4. 4. What is happening in the world? What can you add to that event? What is the right time to add it? Who is in your video? Is their audience the same as yours? Talent Timing
  5. 5. What is the source of your disbelief, surprise, polarization? Celebrities getting mad or surprised… Is it real or fake…Fat guy in a little coat… Susan Boyle…Kanye West…You love it, I hate it… All in one take…Impossible circumstances… Tension
  6. 6. produce distribute share
  7. 7. Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer (Infinite)
  8. 8. produce :: storyboard
  9. 9. produce :: rule of thirds
  10. 10. produce :: shot variety
  11. 11. produce :: a-roll / b-roll
  12. 12. distribute :: video-sharing sites
  13. 13. distribute :: seo, keywords
  14. 14. share :: do it yourself
  15. 15. share :: help them help you
  16. 16. 1. Observe what people are talking about, searching for, watching and sharing 2. Apply the Five Tʼs to develop an idea with viral potential 3. Follow best practices to produce, distribute and share your content 4. Inspire others to produce, distribute and share their own related content 5. Repeat ad infinitum Review