Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tourism Marketing

tourism service industry

  • Login to see the comments

Tourism Marketing

  1. 1. Tourism marketing<br /> Ways to identify specific marketing problems.<br /> Developing a marketing strategy in general.<br /> Developing marketing communication strategy.<br />
  2. 2. Introduction.<br /> Tourism marketing is – marketing a destination<br /> Building on this uniqueness of benefits to generate more tourism is the name of the game which is called tourism marketing<br /> “ When you are tired ; apply Kerala ”<br /> “ Bhubaneswar – the temple city ”<br />
  3. 3. Tourism as a service industry.<br />Tour operator and travel agents.<br />Accommodation sector (hoteling & catering)<br />Passenger transportation.<br />A typical tourist spends on :-<br />
  4. 4. Elements of tourism industry.<br />Travel demand influenced by:___________________<br />a. Rising incomes.<br />b. Increased mobility.<br />c. Improved transport.<br />d. Escapism.<br />e. Education.<br />f. Business purpose.<br />
  5. 5. Elements of tourism industry<br />Tourist industry intermediaries:_________________<br />a. Travel Agents.<br />b. Tour companies.<br />c. Hotel Companies.<br />d. Transport Companies.<br />
  6. 6. Elements of tourism industry<br />Travel destination influenced by:_________________<br />a. Historical Connections<br />b. Accessibility.<br />c. Nature of tourist product.<br />d. Search for foreign exchange.<br />
  7. 7. Cost and benefits.<br /> Benefits :-<br />Income and jobs.<br />Preservation of cultural and historical heritage.<br />Increased Understanding.<br />Building and constructing.<br />
  8. 8. Cost and bnefits<br /> Cost :- <br />Infrastructural amneties.<br />Destruction.<br />Undermining of culture and society.<br />Polluting environment.<br />
  9. 9. Tourism marketing :-<br /> Mental Distance – to consider a place as a tourist destination.<br /> Low awareness.<br /> Adequate infrastructural facilities.<br />1. The PROBLEMS.<br />
  10. 10. Phased strategy.<br />Changing cons into pros :-<br />Convincing potential tourists to consider a particular destination as a tourist hot spot.<br />Informing and educating tourists about particular destinations.<br />Motivating tourists to visit specific destinations.<br />
  11. 11. Main strategies .<br />The basic strategies adopted by tourism firms and the government :-<br />Market Penetration strategy :- Pricing + Promotion<br />Market Extention Strategy:- The strategy entails reaching new types of tourists through modification of existing tourist’s products<br />Market Development Strategy: the tourist firm here seeks new clauses of tourists for its products or would add silent product characteristics to the existing offer. Product differentiation & product reformulation strategies are also being utilized in the tourism market.<br />
  12. 12. Additional strategies.<br />Additional concepts as effective tools :-<br /> Package Tours. ( Mainly counters )<br /> Logistics problems of large distances.<br /> Ignorance about facilities.<br /> To make tours more economical and convenient.<br /> Separate branding package tours ( Temptations for MP)<br /> Cultural Tourism<br />