2. WELCOME
Itai Sadan
Co-founder, CEO
itai@dudamobile.com

3. COMPANY OVERVIEW
Our Mission: To provide web professionals with the most
innovative and efficient tools for creating the best possible
online presence
Our Products: (1) DudaMobile – mobile-only site builder
(2) DudaOne – responsive site builder
(3) inSite – dynamic website personalization tool
Over 5000 web pros using the platform (dudamobile.com/dudapro)

4. AGENDA
Intro to Website Personalization
What is inSite
Live Demo
How to Sell inSite to Customers
Q & A

5. INTRO TO WEBSITE
PERSONALIZATION

6. PEOPLE EXPECT PERSONALIZATION
EVERYWHERE

7. PERSONALIZATION IS EFFECTIVE
WHEN DONE RIGHT

8. AND NOT SO EFFECTIVE AT OTHER
TIMES…

9. Contextual
Marketing campaign
Past browsing behavior
On-site action
Gender
Profession
Age
Education
Marital status
Geography/location
Browser
Time of day
New/repeat visitor
Device type (mobile, web,
tablet)
Behavioral Demographic
TYPES OF WEBSITE PERSONALIZATION

10. 81% of small business owners think the ability
to offer personalized content is valuable for driving
sales*
94% of small businesses say personalization
is critical to their success*
Businesses that leverage personalized content
on their website average a 19% increase in sales*
Duda 2014*
Econsultacy 2013*
THE NUMBERS BEHIND THE DEMAND

11. MARKETERS SAY THAT
CREATING A
PERSONALIZED CROSS-
CHANNEL EXPERIENCE IS
ONE OF THE TOP 10 MOST
PRESSING BUSINESS
CHALLENGES *
* Salesforce 2015 State of
Marketing*

12. SO WHY AREN’T MOST
BUSINESS WEBSITES
PERSONALIZED AND
DYNAMIC?

13. BECAUSE IT WAS FREAKING
HARD!

14. BUT NOT ANYMORE
THANKS TO INSITE.

15. WHAT IS INSITE?

16. WHAT IS INSITE?
inSite is powerful website personalization tool that enables SMBs and web
professionals to quickly and easily create individualized user experiences that
best meet visitor needs.
This is accomplished by applying a combination of triggers and changes.

17. {trigger}
A {trigger} is a predetermined action or event such as a
person visiting your site at a certain time of day.

18. {change}
Then a {change} automatically occurs on your site,
such as a new popup for a discount coupon or
notification bar being displayed.
Popup

19. WHAT IS INSITE?

20. WHAT CAN INSITE DO FOR YOU?
Welcome Message for First-Time
Visitors
INCREASE ENGAGEMENT
Notification Bar

21. WHAT CAN INSITE DO FOR YOU?
Geo location based promotions
INCREASE SALES
Newsletter signup for returning visitors
INCREASE LEADS

22. INSITE WORKS
Phoenix-based restaurant, The Gladly implemented inSite
Increased reservation conversions 70% with a Restaurant Week
notification bar
Read more: https://www.dudamobile.com/case-study/the-gladly-
restaurant

23. INSITE WORKS
LoopConf implemented inSite to highlight the current session on their
schedule page
Participants were thrilled to find the next session so easily

24. LIVE DEMO

25. HOW DO WEB
PROS SELL
INSITES?

26. Website personalization is an advanced feature that separates you
from your competitors
inSite is an additional, ongoing marketing service you provide,
much like SEM or email marketing
POSITIONING

27. Australia-based web design agency, The Camel, uses
inSite to create “customer attraction programs” for SMB
clients.
INSITE IN ACTION

28. Boom Boom Burger — Father’s Day promotion on mobile devices
accounting for 13 additional table reservations
Bikram Yoga Glen Waverly Studio — Two-week promotion in Aug
2015 to advertise a special course, which accounted for AU$ 75K
in additional revenue
CLIENT’S RESULTS

29. TRY INSITE TODAY
www.dudamobile.com/insite
itai@dudamobile.com

30. Q & A