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WELCOME
Itai Sadan
Co-founder, CEO
itai@dudamobile.com
COMPANY OVERVIEW
Our Mission: To provide web professionals with the most
innovative and efficient tools for creating the b...
AGENDA
Intro to Website Personalization
What is inSite
Live Demo
How to Sell inSite to Customers
Q & A
INTRO TO WEBSITE
PERSONALIZATION
PEOPLE EXPECT PERSONALIZATION
EVERYWHERE
PERSONALIZATION IS EFFECTIVE
WHEN DONE RIGHT
AND NOT SO EFFECTIVE AT OTHER
TIMES…
Contextual
Marketing campaign
Past browsing behavior
On-site action
Gender
Profession
Age
Education
Marital status
Geograp...
81% of small business owners think the ability
to offer personalized content is valuable for driving
sales*
94% of small b...
MARKETERS SAY THAT
CREATING A
PERSONALIZED CROSS-
CHANNEL EXPERIENCE IS
ONE OF THE TOP 10 MOST
PRESSING BUSINESS
CHALLENGE...
SO WHY AREN’T MOST
BUSINESS WEBSITES
PERSONALIZED AND
DYNAMIC?
BECAUSE IT WAS FREAKING
HARD!
BUT NOT ANYMORE
THANKS TO INSITE.
WHAT IS INSITE?
WHAT IS INSITE?
inSite is powerful website personalization tool that enables SMBs and web
professionals to quickly and eas...
{trigger}
A {trigger} is a predetermined action or event such as a
person visiting your site at a certain time of day.
{change}
Then a {change} automatically occurs on your site,
such as a new popup for a discount coupon or
notification bar ...
WHAT IS INSITE?
WHAT CAN INSITE DO FOR YOU?
Welcome Message for First-Time
Visitors
INCREASE ENGAGEMENT
Notification Bar
WHAT CAN INSITE DO FOR YOU?
Geo location based promotions
INCREASE SALES
Newsletter signup for returning visitors
INCREASE...
INSITE WORKS
Phoenix-based restaurant, The Gladly implemented inSite
Increased reservation conversions 70% with a Restaura...
INSITE WORKS
LoopConf implemented inSite to highlight the current session on their
schedule page
Participants were thrille...
LIVE DEMO
HOW DO WEB
PROS SELL
INSITES?
Website personalization is an advanced feature that separates you
from your competitors
inSite is an additional, ongoing m...
Australia-based web design agency, The Camel, uses
inSite to create “customer attraction programs” for SMB
clients.
INSITE...
Boom Boom Burger — Father’s Day promotion on mobile devices
accounting for 13 additional table reservations
Bikram Yoga Gl...
TRY INSITE TODAY
www.dudamobile.com/insite
itai@dudamobile.com
Q & A
Bringing Web Personalization to Small Business ~ Duda Mobile
Bringing Web Personalization to Small Business ~ Duda Mobile
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Bringing Web Personalization to Small Business ~ Duda Mobile

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You've probably heard that web personalization is a must-have for every site out there, but that it's nearly impossible to add it unless you've got the budget for it. Well, at Duda, we've set out to make web personalization easier with a new tool called inSite.

Published in: Marketing
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Bringing Web Personalization to Small Business ~ Duda Mobile

  1. 1. WELCOME Itai Sadan Co-founder, CEO itai@dudamobile.com
  2. 2. COMPANY OVERVIEW Our Mission: To provide web professionals with the most innovative and efficient tools for creating the best possible online presence Our Products: (1) DudaMobile – mobile-only site builder (2) DudaOne – responsive site builder (3) inSite – dynamic website personalization tool Over 5000 web pros using the platform (dudamobile.com/dudapro)
  3. 3. AGENDA Intro to Website Personalization What is inSite Live Demo How to Sell inSite to Customers Q & A
  4. 4. INTRO TO WEBSITE PERSONALIZATION
  5. 5. PEOPLE EXPECT PERSONALIZATION EVERYWHERE
  6. 6. PERSONALIZATION IS EFFECTIVE WHEN DONE RIGHT
  7. 7. AND NOT SO EFFECTIVE AT OTHER TIMES…
  8. 8. Contextual Marketing campaign Past browsing behavior On-site action Gender Profession Age Education Marital status Geography/location Browser Time of day New/repeat visitor Device type (mobile, web, tablet) Behavioral Demographic TYPES OF WEBSITE PERSONALIZATION
  9. 9. 81% of small business owners think the ability to offer personalized content is valuable for driving sales* 94% of small businesses say personalization is critical to their success* Businesses that leverage personalized content on their website average a 19% increase in sales* Duda 2014* Econsultacy 2013* THE NUMBERS BEHIND THE DEMAND
  10. 10. MARKETERS SAY THAT CREATING A PERSONALIZED CROSS- CHANNEL EXPERIENCE IS ONE OF THE TOP 10 MOST PRESSING BUSINESS CHALLENGES * * Salesforce 2015 State of Marketing*
  11. 11. SO WHY AREN’T MOST BUSINESS WEBSITES PERSONALIZED AND DYNAMIC?
  12. 12. BECAUSE IT WAS FREAKING HARD!
  13. 13. BUT NOT ANYMORE THANKS TO INSITE.
  14. 14. WHAT IS INSITE?
  15. 15. WHAT IS INSITE? inSite is powerful website personalization tool that enables SMBs and web professionals to quickly and easily create individualized user experiences that best meet visitor needs. This is accomplished by applying a combination of triggers and changes.
  16. 16. {trigger} A {trigger} is a predetermined action or event such as a person visiting your site at a certain time of day.
  17. 17. {change} Then a {change} automatically occurs on your site, such as a new popup for a discount coupon or notification bar being displayed. Popup
  18. 18. WHAT IS INSITE?
  19. 19. WHAT CAN INSITE DO FOR YOU? Welcome Message for First-Time Visitors INCREASE ENGAGEMENT Notification Bar
  20. 20. WHAT CAN INSITE DO FOR YOU? Geo location based promotions INCREASE SALES Newsletter signup for returning visitors INCREASE LEADS
  21. 21. INSITE WORKS Phoenix-based restaurant, The Gladly implemented inSite Increased reservation conversions 70% with a Restaurant Week notification bar Read more: https://www.dudamobile.com/case-study/the-gladly- restaurant
  22. 22. INSITE WORKS LoopConf implemented inSite to highlight the current session on their schedule page Participants were thrilled to find the next session so easily
  23. 23. LIVE DEMO
  24. 24. HOW DO WEB PROS SELL INSITES?
  25. 25. Website personalization is an advanced feature that separates you from your competitors inSite is an additional, ongoing marketing service you provide, much like SEM or email marketing POSITIONING
  26. 26. Australia-based web design agency, The Camel, uses inSite to create “customer attraction programs” for SMB clients. INSITE IN ACTION
  27. 27. Boom Boom Burger — Father’s Day promotion on mobile devices accounting for 13 additional table reservations Bikram Yoga Glen Waverly Studio — Two-week promotion in Aug 2015 to advertise a special course, which accounted for AU$ 75K in additional revenue CLIENT’S RESULTS
  28. 28. TRY INSITE TODAY www.dudamobile.com/insite itai@dudamobile.com
  29. 29. Q & A

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