Akoblitz design research


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case book of past projects. the focus of this case book is of the research process that led to our insights, which in turn directs the product development.

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Akoblitz design research

  1. 1. Ariana Koblitz: design research & human factors design case studies february 2013
  2. 2. What does design mean to me? As a design researcher and product designer, I strive to bridge the understanding of consumer insights and the{ } behaviors we want to encourage in our users. I believe design geared towards an impact for change in behavior as well as experience is fundamental to the "cutting edge" of any industry; this includes physical interface design as well as hardware product development.
  3. 3. a tool PresentoolHow do you design... { a map ChorDoer } meaningfully? a product 4Arms examples of past projects reflect needs-oriented design guided by design research tools and strategies.
  4. 4. a tool Presentool Today’s middle schoolers have new frame of references when it comes to presenting information. Technology delivers an increasingly interactive experience. Logitech Challenge [in methods course @ Stanford]
  5. 5. (unnatural stance) (impaired movement) (impaired interaction)pain points { “I’m worried I’ll look awkward” “I can’t move like I want to” “I am used to sharing cool things with my laptop; a presentation isn’t the same”what do youuse at home? { new presentation tools today’s middle schoolers have a different frame { of references than what I grew up with. such as prezi allow for Technology delivers an increasingly interactiverevolutions in expandable canvases experience. Academica is notoriously slow to catch up todigital PREZI and increase control in these new behaviors. presentation flow, motionpresentations and other visual cues (newer presentation formats) (multiple sources) (interactive elements)
  6. 6. this project meant prototyping its shape an exercise in researchingergonomics of the hand, but was also an exercise in material finishes.
  7. 7. laser comes out straight from back of tool, mimicking a natural hand motion top layer changes functionality of tool [laser pointer] [pen tool] [cursor]controls mirror those of traditional presentation tools | [pause] [forwards] [backwards] Grip provides a comfortable, secure hold while also allowing presenter to have full use of hands in the event of props and engaging motions USB connection means a wireless link to a laptop PRESENTOOL
  8. 8. a map ChorDoer If only kids always thought of chores as play.How can we positively impact the negotiation between family members when it comes to responsibility around the house? Cultural Maps -- course at Stanford d.school
  9. 9. after interviews... we realized: after house visits... family members need to present chores as tangible, clear directives after group reflections... chores need to appear in-time and in- context rewards related to the chores when the whole family participates +ChorDoer was my first foray into the process of developing insights to concepts. I learned the value of mentally preparing myself to be in someone else’s shoes and learn.
  10. 10. to set up: to play: set chores do chores! assign to specific see which ones are locations time-sensitive assign reward points upload photo to assign to a family unlock reward member, or leave as bonus photo notifications and a “job well done!”gives real- time feedback communicate keeping with other family “credits”gives configure the family members apartment/ members something to strive ask questions/send house clarifications for, swap, and includes rooms/ compete on. swap chores spaces upload photos of apartment layout the ability to see the progress of all family bridge the digital & chores creates a the more photos the sense of the real by better; chores accountability customizing the become tangible layout and view of instead of a vague the apartment (street responsibility view style) CHORDOER
  11. 11. a product 4Arms How may crutches allow users to retain physical, social, and emotional independence? project partner: Stephanie Tomasetta Senior Thesis Project
  12. 12. Our solution needed to incorporate an understanding of the whole system of an amputees experience. This means it starts from the first conversation say a veteran has with his physician at the Veterans Association, to when { he receives his crutches and begins the process of learning how to walk with them, all the wayspeak to the through the time his cuffs, and his grip, wear outcommunity of users Stumps R Us is a community for The moments of life we focused on when amputees, with searching for emotional support were when you monthly athletic meet someone, the moments you need to outings and transport an item from A to B, and the moment brunches. you need to get yourself from A to B as well. .speak to theexperts { Wayne Koniuk has been making leg prosthetics for decades, prototyping Bespoke Innovation has set out to “bring more humanity to people who have congenital or traumatic with new materials and technology limb loss “. type of purchase add to existing vs add to existing service offeredsurvey currentofferings { physical comfort emotional support physical comfort emotional support Current crutches address issues of style, usability, and comfort. buy new buy new
  13. 13. we designed a cuff, with magnets at such an angle to be able to link together yourcrutches. The attachment uses the same standard screws the majority of c-cuff crutches issued by the Veteran’s Association uses. This way, veterans, as well as other medicare insured patients, can supplement their crutches with 4Arms.
  14. 14. temporarily stow away,greet friends,pick up your things,hang your bag, 4Arms Crutches make it easier to walk. 4Arms makes it easier to live.and be on your way.
  15. 15. Thank you for taking a look at my past experiences! Please feel free to contact me with any additional questions at akoblitz@alumni.stanford.edu
  16. 16. Appendix Ariana’s credentials, at a glance
  17. 17. Ariana Tae Koblitz | arianakoblitz.squarespace.com | tel 3 1 0 3 8 4 7 8 6 4 | email a k o b l i t z @ a l u m n i . s t a n f o r d . e d uEDUCATION COMPETENCIES Stanford University - STANFORD, CA Language B.S. in Product Design - December 2012 English (native) RELEVANT COURSES: German (native) • Cultural Maps | Ethnographic insight as it relates to Chinese (proficient) design; course at design institute (d.school) Japanese (JLPT Level 2 certified) • Design Methods | Core in product design program; French (4 yrs high school proficiency) design process • Design & Manufacturing | CNC, lathe, mill, casting, Software woodworking CAD: Solid Works CATIA Kolding School of Design - KOLDING, DENMARK Masters-Level course certificate - November 2012 Adobe Suite: RELEVANT COURSES: Photoshop • Nudge: Designing Positive Behavior | design sprint with Illustrator local corporate clients InDesign Internat’l School of Beijing - BEIJING, CHINA HONORS & AWARDS Internat’l Baccalaureate Certificate - 2009 EARNEST CHILTON AWARD (June 2012) given to the outstanding Product Design student of the graduating class Urawa Lutheran School - SAITAMA, JAPAN Independently organized year abroad - 2005 – 2006 MEMBER, Cap & Gown Women’s Honors Society (November 2010-present) John-F-Kennedy School - BERLIN, GERMANY FELLOW, Stanford Haas Center Public Service Deutsche Mittlere Reife - 2005 Leadership Program (November 2009-September 2010)
  18. 18. Ariana Tae Koblitz | arianakoblitz.squarespace.com | tel 3 1 0 3 8 4 7 8 6 4 | email a k o b l i t z @ a l u m n i . s t a n f o r d . e d uDESIGN EXPERIENCE INTERN (MechEng) LUNAR DESIGN SAN FRANCISCO June 2012-September 2012 Generated concepts in mechanism, human factors, and user experience/usability design. Conveyed complex ideas of our prototoyped products (medical, toy, household) to our clients in presentations.   INTERN (PD) LITE ON MOBILE BEIJING, CHINA June 2011-August 2011 Designed injection mold tooling of cell phones during the latter stages of manufacturing. Aided the communication with their client’s American counterparts, clarifying needed changes. PROJECT LEAD STANFORD & BERLIN September 2009-August 2010 Designed & implemented qualitative research project on designer & user relationship, analyzing decisions and workflows. Received ME Summer Undergraduate Research Institute grant to pursue project, which included developing independent coursework to prepare for ethnographic research & case study in Berlin on designer-to-user relationship, analyzing decisions and workflows of Ursula Wunsch, a designer specializing in wooden toys for disabled children in Berlin
  19. 19. Ariana Tae Koblitz | arianakoblitz.squarespace.com | tel 3 1 0 3 8 4 7 8 6 4 | email a k o b l i t z @ a l u m n i . s t a n f o r d . e d uMANAGEMENT EXPERIENCESECTION LEADERME216a: Needfinding September - November 2012Teaching staff to a course taught by Dev Patnaik of the design consultancy Jump Associates, Inc.Led weekly discussions on readings, graded weekly assignmentsVICE PRESIDENT | STANFORD PRODUCT DESIGN STUDENT ASSOCIATION (PDSA)May 2011- August 2012Oversaw all development of PDSA programs (created a mentorship program, recurring communitydevelopment events and initiated a closer communication between department faculty andstudents)Led directorship training (collaboration methods, event organization, management skills training)RESIDENT ASSISTANTROBINSON DORM (September 2010 - June 2012)Main contact concerning residents as a staff of Stanford’s Residential Education program.Developed dorm programming to introduce residents to my academic pursuits as well asinterests
  20. 20. Ariana Tae Koblitz | arianakoblitz.squarespace.com | tel 3 1 0 3 8 4 7 8 6 4 | email a k o b l i t z @ a l u m n i . s t a n f o r d . e d u ENJOYS SPENDING TIME creating Mixed-media art pieces (check out arianakoblitz.squarespace.com/arts) trekking (Tibet, Cambodia, Torres del Paine (Patagonia) ... ) swimming, and at one time playing rugby jamming on the flute