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Bridging empathy and technology to challenge customers is not a want any longer, it is a must. Technology has allowed us to understand the customer journey better than ever before, providing insights into customer concerns, needs, and desires. And empathy delivers a 'customer-voice' not manipulated by your company objectives.
To really know your customers, you need to blend both technology and empathy to effectively hear and interpret feedback, and then leverage it to scale effectiveness. We discussed how to combine the technology you have, self-service tools, and the 'true', empathetic voice-of-your-customer to scale your reach and challenge your entire customer base, resulting in an increase in profitability and growth for both your company and customers.