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CareerBuilder Managing Director Vina Dang discussed the importance of data and strategy for today’s human resources professionals during her presentation at the 2014 Human Capital Leadership Forum in New York on Oct. 21. In her presentation, Dang pointed out knowing what the demographic makeup looks like for key candidates and the years of experience that they have is critical for employers.
According to Dang, the shift of candidates today is going from employer to consumer candidates. Dang also noted today’s candidates want things to be easy, transparent and personal to them, and employers need to adapt to these candidates’ needs to ensure they add skilled professionals consistently. An organization that highlights its brand to candidates, Dang said, can boost its chances to add top talent: “One of the things that marketers do really well is they create an experience when you go to their website. The same can be applied with when you’re doing this with your own employment value proposition and creating that dynamic story.”
In addition, an organization that invests in its mobile experience can help candidates submit applications via smartphones and tablets, Dang said. If an organization focuses on ways to make it easier for candidates to submit applications, Dang said, it can find skilled professionals to fill vacancies: “There is a clear difference between a mobile optimized site and a mobile friendly site … When you think about your application process, you really want it to be seamless because there is quite a bit of drop-off that occurs because even in our site alone.”
- See more at: http://www.argylejournal.com/chief-human-resources-officer/2014-human-capital-leadership-forum-vina-dang-managing-director-careerbuilder/#sthash.D1dcqE33.dpuf