Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creative Services vs. In House Agency

4,460 views

Published on

Workfront Chief Marketing Officer Joe Staples described the steps to restructure a marketing agency during his presentation at the 2015 Chief Marketing Officer Leadership Forum: Spring Event in Chicago on March 3. In his presentation, Staples noted that revamping a marketing agency requires a business to change the structure of its operations and the way it processes work.

Published in: Marketing
  • Be the first to comment

Creative Services vs. In House Agency

  1. 1. CREATIVE SERVICES IN HOUSE AGENCYVS
  2. 2. Workfront Defined 2 Kill the chaos of work Delivering an enterprise SaaS application to request, prioritize, manage, and provide visibility to work projects.
  3. 3. Broad Customer Base 3 FINANCIAL SERVICES MANUFACTURING / HIGH TECH SOFTWARE/INTERNET HEALTHCARE MEDIA / ENTERTAINMENT AGENCIES NON-PROFIT / GOVERNMENT CPG / RETAIL PROFESSIONAL SERVICES
  4. 4. OR NOT? AGENCY IN-HOUSE
  5. 5. CREATIVE SERVICES VS. IN-HOUSE AGENCY IS THERE REALLY A DIFFERENCE?
  6. 6. CREATIVE SERVICES IN HOUSE AGENCYVS • Little request discipline • Liaisons between clients and designers • Projects can be a mix and catch-all • Full-service, more strategic work • Ad hoc collaboration • Formal processes for production
  7. 7. 5 THINGS TO CONSIDER BEFORE RESTRUCTURING … OR NOT
  8. 8. CREATIVE SERVICES IN HOUSE AGENCYVS 1. There will be a significant amount of change 2. Shift toward a strategic partner vs. an order-taker 3. The need to show the value of your creative team 4. Be prepared for the costs 5. The smaller the team, the less beneficial becoming an in-house agency could be
  9. 9. A TALE OF TWO TEAMS REAL WORLD EXAMPLES FROM DISNEY AND ELECTROLUX
  10. 10. For a custom demo of the creative workflow solution used by Disney and Electrolux: www.workfront.com

×